Episode 345 showcases our hosts Dr Jake Sloane & David Segal.

In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking.



In Chapter 17 we delve into three topics:

1) The impact of the Middle East conflict and the major concern about fuel shortages and supply-chain disruption.

2) Australia's law change concerning credit card surcharges.

3) Growing conference fatigue in aesthetics.

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Episode 344 Part 1 hosts Dr David Eccleston (Cosmetic Physician from Birmingham, UK)

In our mini series 'The Tox Talks', we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins.

• Part 1 (this episode) is available to listen to on all of your favourite podcast apps.
• Part 2 will be available exclusively on our new app called IA Community launching in May (Click here to join our waitlist)

In Chapter 12 Part 1 we discuss what injectors learn when they are first taught about toxins. We get into topics including discuss on vs off-label use of toxins, the limitations of pharma-led training, myths around toxin aftercare, preserved vs normal saline, needle considerations and the issues with toxins and pregnancy or breastfeeding .

00:00 Introduction
00:55 Meet Our Guest: Dr David Eccleston
01:50 Part One vs App Exclusive
03:30 David Background Journey
05:05 How Toxins Evolved
07:00 Early Days With Botox
09:40 Consultation Framework
13:40 Handling Top Ups Pricing
14:20 Managing TikTok Patients
20:35 Off Label Ethics Safety
23:40 Learning Off Label Properly
25:50 Choosing Your Go To Toxin
26:25 Six Ds Technique Begins
29:55 Injection Technique Details
30:20 Switching Toxins Safely
31:40 Aftercare Advice Today
34:40 Aftercare Myths Explained
37:10 Pregnancy Breastfeeding Policy
41:10 Bruising Pain Expectations
43:25 Preserved Saline Benefits
46:20 Reducing Bruising Strategies
49:40 Needle Size Brand Choices
50:45 Systemic Risk Online Claims
55:55 Aminoglycosides Contraindication
57:50 Wrap Up & Part Two Teaser

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Episode 343 hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)

We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients.

We explore:

• How SEO and website optimisation are more important due to how tools like ChatGPT search the web.
• How patients can take up to 12 months with numerous touchpoints before converting to a booking
• The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram.
• Tool likes 'AnswerThePublic' to understand what patients are Googling
• The benefit of writing experience-based blog articles on your website
• TLDR summaries for AI visibility
• Email marketing segmentation
• Cautious AI tool use inclusing chatbots and note-takers
• LTF's new 'Black Belt Digital' platform - offering AI-built websites, education, templates and resources
• IA Community - Inside Aesthetic's new upcoming app

00:00 Introduction
00:42 Special Guest: Rick O'Neil - Returns and AI Shift
01:37 MCAS Recap and Business Focus
02:46 Rick Background and LTF Story
07:10 Big Digital Changes Explained
11:54 Zero Moment of Truth
18:08 Build a Content Ecosystem
18:44 Answer the Public Workflow
20:37 Write Blogs That Rank
22:32 Repurpose and TLDR for AI
26:58 Client Adoption and Practical Tips
29:49 Budgeting and Marketing Mindset
33:56 Content Creation vs Distribution
38:07 SEO Basics and Technical Fixes
42:56 SEO Intent Signals
44:28 AI Tools for Clinics
48:04 Websites in 2026
51:12 Social Media That Converts
56:50 Search Meets Instagram
58:20 Black Belt Digital Platform
01:07:52 Listener Questions
01:12:08 Future Patient Journey
01:15:36 Where to Start Now
01:18:17 Final Wrap and Plugs

Black Belt Digital - Discover Black Belt Digital: LTF's new platform dedicated to helping clinics with their aesthetic digital business marketing success. Get expert marketing knowledge, free resources and a professional website builder.

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Episode 342 hosts Aisling Walsh (Registered Nurse from Sydney, Australia).

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

In Chapter 22 we discuss Aisling's story where she become the business owner of the clinic where she first started injecting. All whilst balancing motherhood and the new responsibilites that come with being a business owner.

00:00 Introduction
00:41 Special Guest: Aisling Walsh
02:21 From Ireland To Australia
04:25 From Nursing To Aesthetics
06:25 First Injecting Training And Mentorship
09:49 Building Skills Safety And Clientele
12:12 Balancing Mum Life And Business
14:08 Becoming An Owner And Outsourcing
16:58 Buying The Clinic
22:00 Valuation Risk And Worst Cases
27:55 Owner Reality: Admin Days
31:47 Skin First Philosophy
32:15 Injecting Day Breakdown
34:10 Team Management Tips
36:59 Regulations And Competition
39:30 Buying The Right Device
41:54 Results Over Products
44:41 Brand Refresh And Socials
50:28 Pricing And Patient Journey
54:44 Future Plans And Exit
57:27 Summary and End

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Episode 341 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada)

John join us in Chapter 13 of our Masterclass series of episodes. Here we host global experts with significant experience to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, other injectable products and techniques. (For toxin insights, check out our other mini-series, 'The Tox Talks')

In Chapter 13 we discuss a sub-niche of aesthetics that John has developed - male sexual aesthetics. We first explore the taboo and stereotypes behind these sorts of male concerns as well as unpacking some of the functional issues that may also need addressing.

We then outline the five main treatments that John offers:

• Penile toxins (GroTox®) for flaccid hang and erectile function
• Penile filler (P-Girth®) for girth +/- gland enhancement
• Scrotal toxin (ScroGro®) to relax scrotal retraction, reduce wrinkles and treat hyperhidrosis
• Scrotal filler (ScroGro®) to increase scrotal size
• Anal toxin (RimTox®) to relax the internal sphincter for receptive anal sex.

John discusses his consultation technique with male aesthetic patients and for each treatment we cover dosing, techniques, product choice, aftercare, costs and complications.

00:00 Introduction
00:40 Meet Dr John Leonardo
01:28 What Is Male Sexual Aesthetics?
03:46 Consultation and Psychology
06:06 How John He Entered The Niche
10:07 Grotox® Mechanism
14:36 Grotox® Protocol and Dosing
21:16 Aftercare, Risks & Longevity
26:34 Pricing, Naming and Industry Context
31:37 P-Girth® - Penile Fillers
35:51 Hybrid Filler and Technique
39:48 Inducing Erections Before Filling
43:32 Penis Sculpting
49:13 Penile Vascular Occlusions
59:12 ScroGro® Toxin Benefits and Method
01:02:24 ScroGro® Filler Protocol
01:06:42 RimTox®
01:13:12 Wrap Up and Resources
01:16:19 Final Outro and Links

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Episode 340 hosts Dr John Leonardo (Anaesthesiologist from Toronto, Canada)

John joins us in the 32nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction
01:27 IA Community App Preview
02:15 Special Guest: Dr John Leonardo
02:33 From DJ to Anesthesiologist
08:16 PRP Results and Patient Selection
11:49 Canadian Aesthetics Trends
15:43 Practice Mix - Sexual Aesthetics
24:55 Exosomes and Hair Growth
29:24 Filler Anxiety and Technique
35:56 Ethics of Exosomes
37:48 Stocking New Products
43:35 Sculptra vs Radiesse Strategy
45:57 Skin Boosters vs Topicals
47:59 Male Sexual Aesthetics 101
49:20 Stigma and Market Reality
57:06 Provider Fit and Corrections
01:02:14 Longevity Advice and Wrap

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Episode 339 hosts Jessica Ferris (Registered Nurse & CEO of Australian Aesthetic Symposium)

In this episode we explore the logistics and motivations behind launching a new aesthetic conference. Australia Aesthetic Symposium (AAS) was held for the first time last years in Perth, Western Australia and is hosted and founded by Jessica.

Jessica shares her background in event management, teaching, nursing and most recently into cosmetic injecting. She explains her reasoning to create a new and independent educational event, designed specifically for aesthetic professionals in her home state.

We learn about the logistics and costs to launch a conference, working with sponsors and the finances needed, the challenges of being an unknown organizer, and the problems encountered behind the scenes.

This podcast is sponsored by the Australian Aesthetic Symposium. To save 20% off tickets to this years AAS, click here to buy tickets and use the promo code IA20

00:00 Introduction
01:08 Special Guest: Jessica Ferris from AAS
03:14 Why Perth Needed AAS
05:25 Jessica's Background and Youth Lab
07:36 Learning to Inject in WA
08:42 AAS Idea and Early Hustle
10:07 Partnering with Dr Mike
12:13 Keeping the Conference Fresh
13:38 Building the Event Blueprint
15:09 Budgeting and Hidden Costs
16:58 Selling Tickets and Sponsor ROI
20:31 WA Community and Remote Delegates
23:11 Designing the Program
23:29 Curating Conference Topics
25:30 Safety Business and Diversity
26:32 Why Live Demos Fall Flat
29:26 Cadaver Course Deep Dive
32:28 Making Attendance Worth It
36:28 Behind the Scenes Challenges
39:35 Delegation and Event Day Flow
42:35 Who Should Attend
44:45 Speakers Tickets and Farewell
46:27 Closing Credits

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Episode 338 hosts Chloe McGrath (Founder & Director of The Aesthetic Collective from Sydney, Australia)⁠

In this episode we explore how cosmetic clinics should market and brand themselves in 2026. Chloe shares her background in aesthetics and explains why her agency works exclusively within the sector, prioritising compliance and close alignment with the regulators.

We discuss common misconceptions including the belief that clinical skills alone can build a successful clinic and the serious risk of regulatory breaches when using a non-aesthetic marketing agency.

Our conversation covers key growth drivers including the limitations of word-of-mouth referrals, the importance of multiple patient touchpoints before booking, and the challenge of accurately tracking attribution. We on practical, capacity-based marketing strategies for solo injectors versus scaling clinics, highlighting Meta ads as a cost-effective option when geographically and demographically targeted.

00:00 Introduction
04:15 Regulations, Compliance & Why Conservative Marketing Wins
06:37 Clinician vs Entrepreneur: How Mature Are Clinics in 2026?
10:58 When Marketing Goes Wrong: Distressed Clinics, Debt & TGA Letters
13:36 What Actually Drives Growth: Word of Mouth Limits & 7–10 Touchpoints
16:45 Content Myths: Posting Frequency, Quality vs Spam & The Algorithm
19:17 Brand Foundations: Defining Your Identity, Values & Target Patient
22:41 Men in Aesthetics: Why It's Still 90% Women + The Longevity Angle
27:39 What Makes a Clinic Successful Now: Beyond Price & Chain Clinics
29:10 Scaling the Team: Getting Patients to Trust New Injectors
32:22 Capacity vs Growth: Balancing Regulars, New Patients & Rebookings
33:24 Choosing Your Business Model: Solo Injector vs Scaling a Clinic
37:28 Branding Beyond a Logo: Consistency Across Every Touchpoint
41:14 Culture Is the Brand: Team Energy, Retention & Patient Experience
44:12 From DIY to Pro: Rebrands, Diplomacy & Why Cohesion Builds Credibility
45:51 Marketing Budgets That Work: Meta Ads, Content Shoots & What to Spend
55:35 Word of Mouth vs Acquisition: Retention Math & Why You Still Need Marketing
57:49 Action Steps + The Future: Fix Your Basics, Sanity-Check Messaging & Wrap-Up

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