We're thrilled to have Joe Rollinson, the brain behind Best Worlds and CartSave.io, with us today.

🛒 Joe dives deep into how integrating Wine Direct and managing a whopping 4 million tickets into Klaviyo has revolutionized identifying and targeting big spenders—or as he likes to call them, "whales." Plus, he shares a super simple tip: a clever pop-up that’s helping businesses reclaim 50% more carts!

🖥 During our chat, Joe didn’t just tell us about his strategies; he showed us! We got an exclusive look at how these approaches are making waves at companies like Alchemy Bikes, Harney Teas, Great Lakes Skipper, and Dolphin Scuba.

Joe also shared how he’s been inspired by Drew Sanocki, his e-commerce guru, to push the boundaries on what's possible in digital marketing.

👀 If you're looking to beef up your e-commerce game or need fresh marketing ideas, you won't want to miss this! Dive in with us and discover tactics you can start applying right away.

Check out the episode now! Let’s turn those abandoned carts into sales!

• Unique Features of Klaviyo That Make It Much More Powerful
• Integrating Wine Direct: Streamlining customer data management and targeting.
• Integrating 4 Million Tickets into Klaviyo to Find Whales
• Addressing the 70% Cart Abandonment Rate
• The Reality of Hidden Challenges in E-commerce
• Doubling the Reach of Cart Recovery Efforts
• The Problems with the Nike Store
• One Simple Pop-Up to Increase Cart Retention by 50%
• Targeting Whales Who Abandon More
• Winning the Adobe Innovation Award

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• Website Service

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Jeffrey Barnes, a seasoned educator who turned his passion for Walt Disney's legacy into the world’s first college course on the history of Disneyland. Jeffrey shares his journey from teaching U.S. history and government to writing his influential books, "The Wisdom of Walt" and its sequel. Despite not knowing how to write a book initially and facing a life-threatening brain tumor, Jeffrey's determination led him to publish his first to a bestseller in just 142 days.

This remarkable story doesn't just stop at personal achievement; it continues to inspire and educate through his engaging and practical insights into applying Disney’s principles to real-world challenges.

📚 Curious for more? Head over to wisdomofwalt.com to explore Jeffrey’s books and join his inspiring 'Wednesdays with Walt' series. It’s not just about history; it’s about making history with your business.

Can't wait for you to listen and get as inspired as I am! Let’s take our projects to the next level, just like Walt did.

• Overcoming Adversity: Writing the Disneyland Book
• Walt Disney's Bankruptcy and Belief
• Walt Disney's Innovations and Customer Obsession
• Walt Disney's Legacy and Recognition
• Walt Disney's Final Days and His Love for Disneyland
• Walt Disney's Leadership and Vision
• The Disagreeable Genius: Walt Disney's Unique Approach
• Comparing Visionaries: Walt Disney and Steve Jobs

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• Connect with Ian
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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Do you ever feel overwhelmed by work to the point where you think you can't handle it anymore because you're burned out? If you're an agency owner, do you check if your team is experiencing burnout? If not, then you should listen to this episode with Sarah Noel Block, founder of Tiny Marketing.

Sarah is your marketing strategist! She has been featured in over 100 podcasts, Entrepreneur Magazine, Thrive, and Forbes. Her clients have generated over $400M in sales through her strategies, earned awards, and—most importantly—shortened their sales cycles without burning out.

Pretty cool, right?

In the world of B2B service businesses, especially those with small marketing teams, the challenge isn't just about visibility—it's about making the right connections. Learn how targeted, precise marketing strategies can transform your business approach, allowing you to reach the specific people who matter most.

If that hasn’t caught your attention yet, check out this special offer! The first project her team works on is the highly affordable StrategicSpark, which is your one-by-five marketing strategy, priced at only $497 but because you're listening to this, you can avail of this service and save 50%!

Take advantage of this offer and start seeing the benefits of a focused, strategic marketing plan today!

• Understanding the B2B Buyer’s Journey is Completely Different than a B2C buyer's Journey
• The Importance of Targeted Content Over Volume
• Effective Use of LinkedIn for B2B Marketing
• Signs of Marketing Team Burnout
• One by Four or One by Five Strategy Approach

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• Get 50% OFF Your StrategicSpark Session

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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In today's digital age, creators are constantly looking for new ways to innovate and stay ahead of the curve. One increasingly powerful tool at their disposal is artificial intelligence (AI). Navid Moazzez, the founder of CreatorSchool.ai and the recent AI for Creator Summit, is a leading expert on how creators can leverage AI to streamline their workflows, enhance their content, and grow their businesses.

Listen as Navid takes us through his exciting journey in building his new venture, Creator School, using AI and Virtual Summits.

• How to use AI to brainstorm content ideas
• The best AI tools for creators ️
• How to repurpose your content with AI
• Navid's biggest takeaways from the AI for Creator Summit

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever thought about writing a book to boost your business? Dive into a conversation with Ian Garlic and marketing whiz Steve Gordon as they explore the strategic power of authorship. Learn how your book can do more than tell a story—it can attract clients and build your authority.

Interested in turning your expertise into a client magnet? Check out Steve’s tips on using books for smart referral marketing and discover how the 'Million Dollar Book Blueprint' can open new doors for your business. Let’s redefine what a book can do for you!

• Harnessing Books as Ultimate Authority Tools in Marketing
• Differentiating Between Bestsellers and Profitable Client-Attracting Books
• Levels of Credibility Associated with Authorship
• Using Books as a Strategic Referral Marketing Tool
• The 'Million Dollar Book Blueprint' for Targeting Ideal Clients
• Post-Publication Strategies for Maximizing Book Impact
• Sustaining Book Relevance and Engagement Over Time
• Innovative Referral Techniques Through Book Distribution
• Enhancing Business Growth with Strategic Authorship

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• Podcast
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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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We are joined by Brady Jensen from Aggregate Insights. He dive into the importance of having a concrete understanding of your target audience and the marketplace, the costly effects of having an outdated tech stack, marketing and sales infighting, and nonstrategic personas and positioning. Brady also emphasizes recognizing the value of feedback, the art of asking the right questions, and the pitfalls to avoid in the customer research process.

The discussion blooms with tips on raising your win rates, effectively using personas, and the significance of de-risking your decisions by investing in a fail-proof win-loss program. Tune in to gain insights on transforming your Tech, SaaS, or AOR marketing to definitely match market demands.

• Pitfalls of SaaS Advertising
• Value of Dumb Questions and Constructive Criticism
• Win-Loss Program for Aligning Sales and Marketing
• Best Practices for Persona Development and Differentiation
• Benefits of Aligning Sales and Marketing Efforts with Market Insights

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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In this episode,we tackle the common issues that consultants face when selling, joined by special guest Harry Spaight, the author of 'Selling With Dignity.' This discussion reveals why people hate selling along with strategies to overcome this adversity, shedding light on effective techniques such as selling with dignity and how listening plays an instrumental role in good salesmanship.

We bust the myth that sales is purely a numbers game, discuss reasons for not quitting your full-time job prematurely, and identify key skills that effective salespeople possess. To aid your sales process, we introduce tools like video case story and emphasize the role of implementing these tools properly, exemplifying with real-life success stories.

• The Importance of Selling with Dignity
• Misconceptions of Sales and Overcoming Them
• Power of Video Testimonials
• The Lie of Sales Numbers and When to Quit Your Day Job
• Importance of Resetting Your Sales Mindset
• Narrowing Down Your Client List
• Role of Trust and Relationship in High Ticket Sales
• Misconception of Sales as a Numbers Game
• The Importance of Listening in Sales

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• Book

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors.

This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts.

• Navigating the Shift in Nonprofit Fundraising
• How Nonprofits Can Thrive with Donor-Driven Strategies
• Understanding the Psychology of Giving
• The Critical Role of Value in Nonprofit Fundraising

• Website
• Linkedin
• YouTube

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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