“If you can’t clearly explain what you bring to the table, people won’t know, and if they don’t know, they can’t value it.”

Notable Moments

[03:31] What employers really want to hear

[04:54] “Whatever you give me, I get it done.”

[06:01] Reliability, attitude, and honesty over rehearsed answers.

[08:09] Three rules of leadership: hire right, train right, treat right.

[11:15] How repetition and focus help you become believable and recognized as an expert.

In this conversation, Lee Cockerell shares how learning to talk confidently about your work can change your career. He reflects on early mistakes, practical advice for interviews, and simple habits that help you communicate value. Learn how to articulate strengths, express reliability, and build a reputation as someone who “gets it done.”

Read my blog for more from this episode.

Resources

Creating Magic Mastermind October 2025

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

“When you’re high quality and reliable, people will keep coming.”

Notable Moments

[02:42] Early lessons about customer perception when raising prices.

[04:53] Why transparency and education matter when costs rise.

[08:41] Storytelling and facts help justify change.

[11:42] Quality and reliability help businesses retain customers even after price hikes.

[13:13] Predictability and peace of mind are worth paying for.

Raising prices is never easy, but it’s necessary for long-term business health. In this conversation, Lee Cockerell talks about the experiences he’s had with price increases and the lessons he’s learned. He shares how to communicate price increases with honesty and confidence based on his career in hospitality, including as Disney leadership. Take a listen to learn how to explain why, maintain trust with customers, and focus on value over cost.

Read the blog for more from this episode.

Resources

Creating Magic Mastermind October 2025

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.

“Don’t give your customers a chance to go try somebody else. They might not come back.”

Episode Highlights

[03:42] Why environment and people matter more than coffee quality.

[06:55] Observations on cultural diversity in different coffee shops.

[09:54] The best consultants in your business are your employees and customers.

[13:04] The danger of closing doors and letting customers try competitors.

[15:10] Lessons learned about loyalty and value from grocery shopping.

Your customers are only loyal until they find something better. In this conversation, Lee Cockerell shares personal stories and practical lessons on why people leave, how small details make the biggest difference, and what leaders can do to keep customers coming back.

Read the blog for more from this episode.

Resources

Creating Magic Mastermind October 2025

CockerellStore.com

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

Magical Vacation Planners are my preferred travel advisors. Reach out to have them help plan your next vacation. You can reach them at 407-442-2694.