Creating a Customer Experience Model

"The only thing that's going to matter are the people, nothing else."

Notable Moments

[01:49] Listener question on revamping a customer experience model

[02:53] Leadership’s role in defining and upholding standards

[04:09] Why service must be intentional and modeled from the top

[05:59] Why customer complaints are almost never about the product

[08:38] The origin of Lee’s storytelling-based training model

[10:30] How scripting experiences leads to consistency and excellence

Lee Cockerell, former Executive VP of Walt Disney World, answers a listener question about revamping a customer experience model for a large organization. Drawing from his experiences at Marriott and Disney, he shares practical advice on leadership, training, service standards, and using storytelling as a tool to create consistent, memorable guest experiences.

Read my blog for more from this episode.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

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