Using Meaningful Customer Surveys

"Get to the point. Would you recommend us? Why? That's all you need."

Notable Moments

[02:20] The listener's question about improving customer surveys.

[03:56] The two key survey questions Disney uses.

[05:37] Challenges with long, complicated surveys.

[06:51] Real-time survey suggestion for immediate feedback.

[09:36] Simplifying surveys to essential points.

In this episode, Lee Cockerell addresses a listener's question about improving customer surveys, emphasizing simplicity and directness. Lee shares practical advice from his Disney experience, advocating for two straightforward questions to effectively gauge satisfaction and areas for improvement. By focusing on core feedback organizations can dramatically enhance the quality and usefulness of responses. The core feedback is as simple as asking would customers return and would they recommend the experience. Lee highlights the importance of brevity and personal engagement to gain meaningful insights from surveys.

Read Lee’s blog for more from this episode.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Jody Maberry

Travel Guidance

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