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Channel Chatter

Channel Chatter

By: Kevin Sabourin
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Welcome to Channel Chatter – Your Go-To Podcast for All Things Channel Sales & Marketing! 🎙️

Hosted by the ever-curious and relatable Kevin Sabourin, we dive deep into the world of channel professionals, interviewing industry insiders, MarTech gurus, and leadership pros. This isn't your typical stiff corporate talk—it's real conversations, sharing what works, what flops, and everything in between. Our goal? To help you level up in your career, discover new tools, and avoid the same pitfalls others have faced (so you don’t have to!). 🚀


What makes Channel Chatter stand out? We keep it transparent, honest, and oh-so-relatable. You'll laugh, you'll learn, and you’ll walk away with actionable insights. Whether it’s learning the latest tech that’s revolutionizing the industry or hearing a mentor’s hard-won advice, this is the space where you’ll find inspiration and practical takeaways. Expect real talk about what’s working in the channel space and what to avoid like the plague—because who doesn’t want a heads-up on the next big thing or the latest flop? 😅


This is more than a podcast—it’s a community. Whether you're a seasoned channel pro or just starting your journey, Channel Chatter has something for everyone. Tune in, and let's grow together while keeping things fun, insightful, and down-to-earth. Hit that subscribe button and be part of the conversation! 🎧✨

© 2026 Channel Chatter
Episodes
  • Transformational Leadership: Insights from Gary Lancina
    Dec 9 2024

    Welcome to Channel Chatter! In this episode, host Kevin Sabourin dives deep into consulting, career alignment, and transformational leadership with marketing veteran Gary Lancina. Whether you're a seasoned professional or starting your career, this episode is packed with actionable insights and stories to inspire your next steps.

    🎯 Key Topics Covered:

    - How to decide if consulting is right for you.
    - Building trust and alignment in teams.
    - Using “weaponized empathy” to drive results.
    - Navigating career transitions and finding your sweet spot.
    - The balance between permanence and flexibility in work relationships.

    ⏱️ Time Stamps:

    00:00 - Intro & Welcome
    02:45 - Is consulting the right move for you?
    08:30 - Balancing career must-haves and nice-to-haves
    15:10 - Career alignment through StrengthsFinder
    20:50 - The importance of trust and empowerment in teams
    28:40 - Adapting leadership styles for different personas
    35:10 - Insights on generational differences in the workplace
    43:00 - What we can learn from failure
    50:20 - The value of permanence vs. flexibility in work
    53:40 - Wrap-up & Final Thoughts

    🚀 Key Takeaways:

    - Success starts with self-awareness—know what lights you up and where you can add value.
    - High-performing teams thrive on clarity of purpose and trust.
    - “Weaponized empathy” is a game-changer in leadership.
    - Failure isn’t the opposite of success; it’s an essential step toward it.
    - Career paths aren’t always linear—be ready to reassess and pivot.

    👉 Watch now and join the conversation in the comments!

    Hasttags:
    #Leadership, #CareerGrowth, #ConsultingInsights, #HighTrustTeams, #EmpathyInLeadership, #ChannelSales, #MarketingStrategy, #CareerTransitions, #TeamBuilding, #WorkLifeBalance, #TransformationalLeadership, #WeaponizedEmpathy, #ChannelMarketing, #PersonalDevelopment, #ProfessionalGrowth, #SalesLeadership, #LeadershipSkills, #CareerAlignment
    #SuccessMindset, #PodcastEpisodes, #Channel Chatter, #Gary Lancina, #Kevin Sabourin

    For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

    Apple: https://lnkd.in/gUjE-WZ5
    Spotify: https://lnkd.in/gQnS3viY
    YouTube: https://lnkd.in/gt9JbC5f

    And don't forget to give us a like and a 5-star rating and/or review so more channel pros like you can easily find us, join in and listen along...

    Show more Show less
    54 mins
  • "Ignite Your Sales Strategy: Lessons from Steve Gielda"
    Nov 21 2024

    Are you ready to ignite your sales strategy? This week on Channel Chatter, Kevin Sabourin sits down with the brilliant Steve Gielda, co-founder of Ignite Selling, to talk about revolutionizing sales performance. From the importance of aligning sales goals with strategy to using immersive simulations that bring training to life, Steve breaks it all down with wisdom, humor, and a little Texas flair.

    We’re talking real solutions to common sales challenges like stalled pipelines, missed margins, and "we lost because of price" excuses. Steve shares his top 3 game-changing strategies that help organizations not just train, but truly move the needle. If you’ve ever thought sales training is just PowerPoint slides and role-playing, think again. Ignite Selling’s approach is tactile, strategic, and dare we say… fun?

    Whether you’re a channel sales pro, a marketing maven, or a leader managing a dealer network, this episode is your go-to playbook for elevating sales performance. Plus, Steve reveals 4 critical questions every sales team should ask to avoid deal derailment and dominate the competition. Don’t just watch—take notes, share with your team, and ignite your own sales success!

    Key Takeaways:

    • Sales training reimagined: Immersive simulations, not PPT snooze-fests.
    • The power of strategic learning alignment to hit your goals
    • 4 essential questions to identify—and fix—deal-breaking gaps.

    Timestamps:

    0:00 - Welcome Steve Gielda
    3:00 - What is Ignite Selling?
    7:00 - How to align sales goals with strategy
    10:45 - Why simulations beat PowerPoint for sales training
    15:30 - The 4 must-ask sales questions
    20:00 - Key traits of successful sales organizations
    30:00 - Closing thoughts and tips

    Hashtags:

    #ChannelChatter #SalesTraining #IgniteSelling #SalesStrategy #SalesLeadership #PipelineSuccess #SalesPerformance #DealerNetwork #ChannelSales #SalesCoaching #TeamDevelopment #B2BSales #SalesExcellence #BusinessGrowth #RevenueGoals #SalesSuccess #TrainingInnovation #PerformanceImprovement #SalesTips #LeadershipTraining #SalesHacks #ChannelProfessionals #SalesMotivation #SalesPodcast #MarketingTools

    For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

    Apple: https://lnkd.in/gUjE-WZ5
    Spotify: https://lnkd.in/gQnS3viY
    YouTube: https://lnkd.in/gt9JbC5f

    And don't forget to give us a like and a 5-star rating and/or review so more channel pros like you can easily find us, join in and listen along...

    Show more Show less
    36 mins
  • "Reinventing the Wheel: Classic Equipment Meets Cutting-Edge Features"
    Nov 12 2024

    Strap in for another exciting episode of Channel Chatter! This week, Kevin Sabourin chats with Matt Roskie from Magni America, a brand shaking up the construction and rental equipment world with innovative technology and sleek European design. From his roots in the ad agency biz to leading U.S. marketing operations for Magni, Matt talksw us through the world of rotating telehandlers, Ferrari-red machines, and the ever-changing landscape of dealer networks.

    We dive deep into the challenges and opportunities of building a dealer network, leveraging cutting-edge safety tech, and navigating the ups and downs of the construction industry. Whether you’re a channel pro, a sales maverick, or just love cool machinery, this episode is packed with tips, tricks, and behind-the-scenes stories that’ll leave you inspired.

    Key Takeaways:

    • The power of Magni’s rotating telehandlers and their game-changing safety tech
    • How Matt leverages his ad agency background to support U.S. dealers
    • Insights on dealer training, rental trends, and overcoming market challenges
    • Why personalized support and innovative tools are essential in today’s market

    Timestamps:

    0:00 - Welcome Matt Roskie to Channel Chatter
    3:00 - The story of Magni: From Italy to U.S. construction sites
    8:30 - Rotating telehandlers: A new frontier in rental & sales
    15:00 - Dealer support: Training, tools, and co-op programs
    20:45 - Industry trends: What’s hot and what’s next
    30:00 - Leveraging tech & influencer marketing to boost awareness
    45:00 - Closing thoughts and actionable insights

    👀 Watch now to hear how Magni is reshaping the heavy equipment landscape and why Matt’s mantra is all about getting the job done right.

    Don’t forget to like, comment, and subscribe for more episodes of Channel Chatter! 🎙️👇



    Hashtags:
    #ChannelChatter #MagniAmerica #Telehandlers #ConstructionInnovation #HeavyEquipment #DealerSupport #MachineryTech #RotatingTelehandlers #EquipmentRental #MarketingStrategies #ChannelSales #LeadershipInBusiness #IndustryInsights #CustomerExperience #SalesAndMarketing #DealerDevelopment #B2BMarketing #ConstructionTrends #Podcast #BusinessGrowth

    For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

    Apple: https://lnkd.in/gUjE-WZ5
    Spotify: https://lnkd.in/gQnS3viY
    YouTube: https://lnkd.in/gt9JbC5f

    And don't forget to give us a like and a 5-star rating and/or review so more channel pros like you can easily find us, join in and listen along...

    Show more Show less
    45 mins
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