Welcome to Channel Chatter! In this episode, host Kevin Sabourin dives deep into consulting, career alignment, and transformational leadership with marketing veteran Gary Lancina. Whether you're a seasoned professional or starting your career, this episode is packed with actionable insights and stories to inspire your next steps.

🎯 Key Topics Covered:

- How to decide if consulting is right for you.
- Building trust and alignment in teams.
- Using “weaponized empathy” to drive results.
- Navigating career transitions and finding your sweet spot.
- The balance between permanence and flexibility in work relationships.

⏱️ Time Stamps:

00:00 - Intro & Welcome
02:45 - Is consulting the right move for you?
08:30 - Balancing career must-haves and nice-to-haves
15:10 - Career alignment through StrengthsFinder
20:50 - The importance of trust and empowerment in teams
28:40 - Adapting leadership styles for different personas
35:10 - Insights on generational differences in the workplace
43:00 - What we can learn from failure
50:20 - The value of permanence vs. flexibility in work
53:40 - Wrap-up & Final Thoughts

🚀 Key Takeaways:

- Success starts with self-awareness—know what lights you up and where you can add value.
- High-performing teams thrive on clarity of purpose and trust.
- “Weaponized empathy” is a game-changer in leadership.
- Failure isn’t the opposite of success; it’s an essential step toward it.
- Career paths aren’t always linear—be ready to reassess and pivot.

👉 Watch now and join the conversation in the comments!

Hasttags:
#Leadership, #CareerGrowth, #ConsultingInsights, #HighTrustTeams, #EmpathyInLeadership, #ChannelSales, #MarketingStrategy, #CareerTransitions, #TeamBuilding, #WorkLifeBalance, #TransformationalLeadership, #WeaponizedEmpathy, #ChannelMarketing, #PersonalDevelopment, #ProfessionalGrowth, #SalesLeadership, #LeadershipSkills, #CareerAlignment
#SuccessMindset, #PodcastEpisodes, #Channel Chatter, #Gary Lancina, #Kevin Sabourin

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Are you ready to ignite your sales strategy? This week on Channel Chatter, Kevin Sabourin sits down with the brilliant Steve Gielda, co-founder of Ignite Selling, to talk about revolutionizing sales performance. From the importance of aligning sales goals with strategy to using immersive simulations that bring training to life, Steve breaks it all down with wisdom, humor, and a little Texas flair.

We’re talking real solutions to common sales challenges like stalled pipelines, missed margins, and "we lost because of price" excuses. Steve shares his top 3 game-changing strategies that help organizations not just train, but truly move the needle. If you’ve ever thought sales training is just PowerPoint slides and role-playing, think again. Ignite Selling’s approach is tactile, strategic, and dare we say… fun?

Whether you’re a channel sales pro, a marketing maven, or a leader managing a dealer network, this episode is your go-to playbook for elevating sales performance. Plus, Steve reveals 4 critical questions every sales team should ask to avoid deal derailment and dominate the competition. Don’t just watch—take notes, share with your team, and ignite your own sales success!

Key Takeaways:

• Sales training reimagined: Immersive simulations, not PPT snooze-fests.
• The power of strategic learning alignment to hit your goals
• 4 essential questions to identify—and fix—deal-breaking gaps.
  
  

Timestamps:

0:00 - Welcome Steve Gielda
3:00 - What is Ignite Selling?
7:00 - How to align sales goals with strategy
10:45 - Why simulations beat PowerPoint for sales training
15:30 - The 4 must-ask sales questions
20:00 - Key traits of successful sales organizations
30:00 - Closing thoughts and tips

Hashtags:

#ChannelChatter #SalesTraining #IgniteSelling #SalesStrategy #SalesLeadership #PipelineSuccess #SalesPerformance #DealerNetwork #ChannelSales #SalesCoaching #TeamDevelopment #B2BSales #SalesExcellence #BusinessGrowth #RevenueGoals #SalesSuccess #TrainingInnovation #PerformanceImprovement #SalesTips #LeadershipTraining #SalesHacks #ChannelProfessionals #SalesMotivation #SalesPodcast #MarketingTools

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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Strap in for another exciting episode of Channel Chatter! This week, Kevin Sabourin chats with Matt Roskie from Magni America, a brand shaking up the construction and rental equipment world with innovative technology and sleek European design. From his roots in the ad agency biz to leading U.S. marketing operations for Magni, Matt talksw us through the world of rotating telehandlers, Ferrari-red machines, and the ever-changing landscape of dealer networks.

We dive deep into the challenges and opportunities of building a dealer network, leveraging cutting-edge safety tech, and navigating the ups and downs of the construction industry. Whether you’re a channel pro, a sales maverick, or just love cool machinery, this episode is packed with tips, tricks, and behind-the-scenes stories that’ll leave you inspired.

Key Takeaways:

• The power of Magni’s rotating telehandlers and their game-changing safety tech
• How Matt leverages his ad agency background to support U.S. dealers
• Insights on dealer training, rental trends, and overcoming market challenges
• Why personalized support and innovative tools are essential in today’s market

Timestamps:

0:00 - Welcome Matt Roskie to Channel Chatter
3:00 - The story of Magni: From Italy to U.S. construction sites
8:30 - Rotating telehandlers: A new frontier in rental & sales
15:00 - Dealer support: Training, tools, and co-op programs
20:45 - Industry trends: What’s hot and what’s next
30:00 - Leveraging tech & influencer marketing to boost awareness
45:00 - Closing thoughts and actionable insights

👀 Watch now to hear how Magni is reshaping the heavy equipment landscape and why Matt’s mantra is all about getting the job done right.

Don’t forget to like, comment, and subscribe for more episodes of Channel Chatter! 🎙️👇

Hashtags:
#ChannelChatter #MagniAmerica #Telehandlers #ConstructionInnovation #HeavyEquipment #DealerSupport #MachineryTech #RotatingTelehandlers #EquipmentRental #MarketingStrategies #ChannelSales #LeadershipInBusiness #IndustryInsights #CustomerExperience #SalesAndMarketing #DealerDevelopment #B2BMarketing #ConstructionTrends #Podcast #BusinessGrowth

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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YouTube: https://lnkd.in/gt9JbC5f

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Get ready to dive into the world of welding, brand loyalty, and empowering employees with this latest episode of Channel Chatter! Host Kevin Sabourin welcomes Dave Lambert, a true Miller Welders veteran who’s been shaping the industry since 1997. With over 25 years at Miller, Dave’s story is all about growing through grit, innovation, and passion for a brand that stands the test of time.

We explore Miller Welders' iconic journey, their winning channel strategies, and how they work closely with distributors to keep customer satisfaction front and center. Dave shares real, behind-the-scenes insights on how Miller tackles today’s challenges, from supply chain obstacles to the push for smarter tech solutions. Plus, you’ll hear about the empowerment culture at Miller and how this Midwest-rooted company keeps its people inspired and passionate.

If you’re into welding, manufacturing, or just love a good success story, you won’t want to miss this! Dave and Kevin’s conversation offers loads of wisdom for channel professionals and sales leaders looking to strengthen their game. So, tune in for practical advice, a dose of inspiration, and a few laughs along the way!

Key Takeaways:

1. Empowerment & Engagement - Learn how Miller Welders empowers employees and builds loyalty through shared values and a strong Midwest work ethic.

2. Channel Strategy Deep Dive - Get an inside look at Miller’s distributor partnerships, unique go-to-market approach, and the power of brand loyalty.

3. Meeting Today’s Challenges - Hear Dave’s insights on how Miller overcame pandemic supply chain disruptions and the role of tech in customer experience.

Timestamps:

0:00 - Introduction to Dave Lambert & Miller Welders
2:15 - Dave’s career journey and Miller’s company culture
6:30 - Miller’s channel strategy and brand loyalty
15:45 - Digital transformation and customer expectations
24:00 - The unique role of distributors in customer service
32:10 - Supply chain challenges and post-pandemic adjustments
42:00 - Closing thoughts: The future of Miller Welders

Hashtags:

#ChannelChatter #Podcast #WeldingIndustry #MillerWelders #ChannelSales #ManufacturingSuccess #SalesStrategy #BrandLoyalty #EmpowermentCulture #BusinessSuccess #SalesLeadership #ChannelMarketing #CustomerExperience #SupplyChain #MidwestValues #WeldingCommunity #DaveLambert #IndustryInsights #BrandEmpowerment #DistributorNetwork #KevinSabourin #RealConversations #ManufacturingInnovation #SuccessStory #ChannelProfessionals #SalesGrowth

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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YouTube: https://lnkd.in/gt9JbC5f

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🎙️ Welcome to another episode of Channel Chatter! In this episode, host Kevin Sabourin dives deep into the world of AI and predictive enablement with the brilliant Christina Brady from Luster.ai! Kevin and Christina take us on a journey through the quirks of sales training, embarrassing first cold calls, and the power of AI in transforming how we approach customer conversations. If you’ve ever felt the fear of saying the wrong thing on a call, this episode is for you!

Kevin and Christina share funny and vulnerable stories from their past sales experiences, revealing the valuable lessons learned from their missteps. From Christina’s first job at Groupon to Kevin’s “sock scandal,” they explore the unpredictability of sales, the importance of authenticity, and how AI can help professionals refine their approach before even speaking to a customer.

Tune in to hear about Luster.ai’s unique approach to using AI to sharpen sales skills. Christina explains how their AI-based tool allows sales pros to practice conversations and identify skill gaps without the risk of failing in front of actual customers. This one is packed with insightful takeaways on using AI to elevate your game and show up as the best version of yourself!

Key Takeaways:

• Embrace the Awkward Moments – Every pro was once a beginner with embarrassing moments!
• Predictive Enablement – How AI can help you predict and close skill gaps before live calls.
• Human-AI Partnership – AI doesn’t replace people; it makes them better.
  
  

Timestamps:

00:00 - Introduction – Welcoming Christina Brady to Channel Chatter.
01:18 - The Embarrassing First Cold Call – Christina’s Groupon days and the importance of training.
06:35 - From Sales to AI – How Christina’s sales experience inspired Lustre.ai.
11:17 - Persona Selling – Adapting to different buyer personalities.
21:20 - The Value of Practice – Kevin’s golf analogy and the importance of individual skill drills.
26:02 - Gamification in Learning – Making training fun to improve retention.
32:04 - Building Trust with Buyers – Overcoming the “lotion squirter” effect in sales.
38:18 - Nonverbal Cues in Virtual Meetings – Reading customers even when the camera is off.
41:32 - AI as the Ultimate Sales Sidekick – Using AI as a “treadmill” to prepare for customer interactions.

Hashtags:

#channelchatter #Podcast #SalesTraining #PredictiveEnablement #ChristinaBrady #LustreAI #SalesTips #AIFuture #SalesEnablement #BusinessGrowth #AIForSales #TechPodcast #KevinSabourin #SalesStories #Gamification #SalesMistakes #PersonaSelling #B2BSales #DigitalTransformation #FutureOfSales #SalesPodcast #SalesCoach #AuthenticSelling #SalesAdvice #SalesSkills

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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In this episode of Channel Chatter, we’re joined by Paul Lingle, a seasoned recruiter and founder of TriPax Resources, who’s been placing top talent in the outdoor power equipment (OPE) and Ag industries for over 14 years!

Paul spills the beans on what it takes to find and place the right people in sales and marketing roles, from territory managers to C-level execs. We dive into the unique challenges of talent recruitment post-COVID and how the industry is evolving with new trends like hybrid work, tech adoption, and the ever-elusive CRO role.

Paul also sheds light on what companies should look for in today's candidates and how workplace flexibility and work-life balance have become non-negotiables in recruiting the next generation of talent.

This episode is a must-listen for anyone in the channel sales and marketing space who wants to know how to stay ahead of the curve in this evolving industry!

Don’t miss Paul’s valuable insights into how AI, tech, and the changing job market are reshaping how we think about sales talent! Tune in and subscribe for more episodes packed with tips, tricks, and tools to help you level up in 2025.

Key Takeaways:

• The importance of embracing workplace flexibility and work-life balance in attracting top talent.
• How data-driven hiring and AI tools are changing the game for both recruiters and candidates.
• The evolving role of tech and hybrid work environments in the post-COVID workforce.

Timestamps:

00:01 – Kevin welcomes Paul Lingle to the show
02:12 – Paul talks about his work in OPE and Ag industries
03:17 – Celebrating TriPax’s 14-year anniversary
06:59 – The emergence of the Chief Revenue Officer (CRO) role
09:38 – How the job market in OPE has shifted post-COVID
13:11 – Benefits, hybrid work, and changes in employee expectations
16:47 – The role of AI in sales recruitment and lead scoring
18:07 – The millennial workforce and generational differences in recruitment
25:14 – Data-driven decision-making and sales talent recruitment

Hashtags:

#OPESales #SalesRecruitment #OutdoorPowerEquipment #ChannelSales #WorkLifeBalance #HybridWork #WorkplaceFlexibility #AIInSales #SalesTech #JobMarket2025 #RecruitmentStrategies #SalesTalent #TechInRecruitment #ChiefRevenueOfficer #PostCovidWorkforce #CareerDevelopment #OPEIndustry #FutureOfWork #LeadershipInSales #BusinessDevelopment #SalesAndMarketing #HiringTips #PodcastCommunity #WorkplaceTrends

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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YouTube: https://lnkd.in/gt9JbC5f

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Ready to geek out on outdoor power equipment and the future of the industry? In this episode of Channel Chatter, Kevin Sabourin sits down with Angela Raddant, a 20-year veteran in the Outdoor Power Equipment (OPE) industry, to dive deep into the business of mowers, dealerships, and the customer experience. Angela shares her unique perspective on product strategy, the role of dealerships, and what it’s like to be a woman leading in this male-dominated industry.

Angela unpacks the shift in how consumers and commercial landscapers approach buying power equipment, breaking down everything from the importance of dealership trust to how the customer journey has evolved—especially in a post-COVID world. They discuss how battery-powered equipment is changing the game, the growing demand for smart inventory management, and what dealers need to do to prepare for 2025 and beyond.

But it's not all business! Kevin and Angela also chat about finding balance in life—whether it’s through gardening, family, or simply the joy of mowing your own lawn. So, if you're in the OPE space or just love a good lawnmower chat, hit play, subscribe, and join the conversation!

Key Takeaways:

• How consumer and commercial buyer expectations have changed—dealership trust is everything.
• Why battery-powered equipment is the future and what that means for dealers.

Inventory management is crucial in the current economic environment—stock smart, stock right.

Timestamps:

00:08 – Kevin welcomes Angela Raddant and discusses her 20-year OPE journey
01:38 – Angela’s love for product strategy and her experience leading in OPE
02:55 – Customer vs. product-centric approaches in dealerships
04:34 – How dealers build relationships with commercial buyers
05:49 – The impact of online research on customer buying decisions
07:28 – Post-COVID customer behavior: Are we meeting expectations?
09:27 – Angela’s insights on the OPE industry lagging behind other sectors in tech
11:18 – Angela’s involvement in women’s leadership in OPE
12:19 – How dealers can thrive during economic downturns
14:07 – The importance of service, parts, and deepening customer relationships
19:17 – Why trade-ins and rental markets haven’t grown as expected
26:26 – The growing demand for online inventory visibility
32:46 – Angela shares personal stories about her family, gardening, and mowing the lawn

Tags:

#ChannelChatter #OutdoorPowerEquipment #OPE #BatteryPoweredTools #DealershipSuccess #CustomerJourney #TrustInSales #TechInOPE #SalesAndMarketing #DealershipTips #BatteryTechnology #WomenInLeadership #PowerEquipment #IndustryInsights #InventoryManagement #FutureOfSales #WorkLifeBalance #ServiceAndParts #EconomicDownturn #GardeningLife #LeadershipTips #CustomerExperience #RetailStrategy #PowerTools #SustainabilityInOPE #LawnmowerLife

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

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Spotify: https://lnkd.in/gQnS3viY
YouTube: https://lnkd.in/gt9JbC5f

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🎙️ In this episode of Channel Chatter, we sit down with the incredible Glenn Hansen! Kevin Sabourin chats with Glenn, a media and industry expert in the outdoor power equipment world, who’s here to share his journey from the motorcycle industry to power equipment—and why he’s fallen in love with lawnmowers and chainsaws. It’s a fun, insightful conversation mixed with humor, industry knowledge, and a passion for all things power! 🚜

Glenn dives into the power of storytelling and how media connects contractors, dealers, and manufacturers in this diverse and fast-evolving industry. We also explore the exciting future of battery tech, autonomous mowers, and how dealers can improve their relationships with OEMs and customers alike. Whether you're in sales or marketing, you'll walk away with some serious nuggets of wisdom to help you in your channel career.

But it's not all business—Kevin and Glenn swap stories about outdoor adventures, power tools, and life beyond work. 🚴‍♂️ From cross-country skiing to hiking in Vegas, they show that a balanced life is key to success! Don't miss this episode—it’s full of great conversation and practical takeaways. Be sure to subscribe and join the community for more tips, tricks, and real-world advice on leveling up in channel sales and marketing!

Key Takeaways:

• Storytelling and content creation are vital to building meaningful industry relationships.
• The future of power equipment is all about battery technology, robotics, and smarter tools.
• Dealers and manufacturers need better communication for success—it's a two-way street! 🚦
• Maintaining a work-life balance through outdoor activities helps fuel creativity and productivity.
• The OPE industry is filled with exciting innovations that make it far from "just lawnmowers." 🚜🔋

Timestamps:

00:08 - Kevin welcomes Glenn Hansen to the show
01:05 - Glenn’s background: motorcycles to outdoor power equipment
02:55 - The intersection of power sports and power equipment
05:24 - The rise of battery technology and innovation in OPE
07:34 - The shift towards electric and autonomous equipment
09:07 - Glenn’s thoughts on e-commerce and the future of online sales
14:50 - Discussing the relationship between OEMs and dealers
18:19 - The importance of showcasing dealer inventory online
21:35 - The triangle of OEM, dealer, and contractor relationships
26:26 - The power of storytelling and finding those one-degree shifts
32:46 - Glenn’s take on the OPEI annual meeting and collaboration
45:00 - Glenn shares his passion for outdoor activities and work-life balance

Tags:

#ChannelChatter, #outdoorpowerequipment, #powerequipment #batterytechnology #OPE #SalesAndMarketing #ChannelSales #WorkLifeBalance #DealerRelationships #MarketingTips #AutonomousMowers #ElectricTools #StorytellingInSales #PowerSports #ChannelPros #LawnCareIndustry #DealerMarketing #InnovationInOPE #SalesStrategies #ContentCreation #EcommerceInSales #FutureOfSales #PodcastCommunity #WorkLifeIntegration #IndustryLeadership

For more episodes like this, check it out on Spotify, Apple or any number of other podcast platforms. (Or YouTube for those of you who prefer video... )

Apple: https://lnkd.in/gUjE-WZ5
Spotify: https://lnkd.in/gQnS3viY
YouTube: https://lnkd.in/gt9JbC5f

And don't forget to give us a like and a 5-star rating and/or review so more channel pros like you can easily find us, join in and listen along...