We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey.

In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to purchase.

Considering these stages in all aspects of your digital marketing makes you more likely to engage the person, turn them into a solid lead, and then a loyal customer.

Listen to this episode to learn more about the Buyer's Journey, each stage, the content useful at each stage, how to use the stages in your digital marketing, and the risks you face if you don't consider the stages in your digital marketing.

Click here to read more about The Buyer's Journey - Understand the Stages & Use Them to Win Customers

Take action!

• Download Placentric's tool, Develop Content Ideas for The Buyer’s Journey, and use it to determine some ideas for the first stage, Awareness.
• Then, email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority.

In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.

Listen to this episode to learn the benefits of increasing Domain Authority, the steps needed to increase it, what should be involved in an Authority Building Strategy, and the risks you face if you don't increase Domain Authority.

Click here to read more about Domain Authority.

Take action!

• Use the Moz Domain Analysis Tool to discover the Domain Authority of your website and your main competitors' websites to see where you stand.
• Then, determine one step you can take to increase your Domain Authority.
• Email admin@placentric.com with your findings and get a quick evaluation from Ann Donnelly.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

In Episode 26, Part 1, we defined SEO, discussed how it increases traffic to your website, and how to research and select the "keyphrases" to target on your digital marketing channels.

Listen to Episode 27 for Part 2 of this discussion and learn how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://placentric.com/ep27/.

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Take action!

• Review the website platform, or content management system (CMS), used for your website and determine how to use the elements needed to optimize your site and its pages for maximum traffic from organic search results.
• Then, email admin@placentric.com with your findings and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.

You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.

In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://placentric.com/ep26/.

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Take action!

• Use Moz or Ubersuggest to determine which keyphrases to target on your website's homepage and other top-priority pages.
• Then, email admin@placentric.com with your plan and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Subscribe to this podcast and share it with your friends and colleagues.

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

This episode of Building Success Stories has two parts.

In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling.

In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is important to work together to create opportunities for your industry and your region.

Take action!

• Part 1 - Identify one specific way, other than marketing and sales, you can use your digital channels to run your business more effectively and at least one step to take to get started.

• Part 2 - Identify at least one way you can collaborate with other businesses to create an opportunity for your business, industry, and region, and at least one step to take to get started.
• Then, email admin@placentric.com with your plan and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Read more about this topic at https://placentric.com/ep25/.

In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings.

Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels to get the most out of opportunities that arise. You also need to plan to keep your marketing and sales going throughout the times when you probably feel you don’t have time to!

Listen to this episode to learn how to:

• Prepare your existing channels for heavy traffic.
• Set up a “lead funnel” to maximize lead capture opportunities.
• Benefit from organizing, participating in, or attending a big event.

Take action!

• Look at your calendar for the rest of 2024. Identify the busy periods when it is challenging to maintain your marketing activities, i.e., content generation and delivery, engagement on social media, etc.
• Identify at least one of these strategies that you will use to prepare and capitalize on your busy season.
• Then, email admin@placentric.com with your approach and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Read more about this topic at https://placentric.com/ep24/.

In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use.

On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Too many contact options can confuse you and your audience, especially if they are not easy for you to monitor and reply to promptly. Providing the right contact options is crucial for a positive user experience.

Which options depend mainly on the type of business, your industry, what you offer, how you offer it, etc. Here are a few things to consider when deciding what methods to offer.

Take action!

• Review the effectiveness of the contact options you currently offer.
• Identify potential areas for improvement and at least one action to implement this change.
• Then, email admin@placentric.com with your approach and get a quick evaluation.

If you enjoyed this episode and found the information useful:

📍Click here to subscribe to the Next Level Success Newsletter, a weekly email for ambitious individuals looking to take their businesses to the next level with insights, advice, and how-tos from Ann Donnelly’s 40 years of business and marketing experience.

Read more about this topic at https://placentric.com/ep23/.

In this episode of Building Success Stories, Producer Seth and I discuss several strategies to overcome perfectionism and procrastination with your content creation.

So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough.

Lack of confidence is usually due to a lack of experience—not in what they do professionally but in creating marketing content.

If you don’t get started, you don’t build the experience.

Or, you may get started, see little response, think it wasn’t good enough, not working, and give up.

Listen to this episode to learn more about overcoming perfectionism and procrastination with your content creation.

Take action!

• Identify one of the strategies suggested in the podcast. Determine how you will apply this to your content creation. Then, email admin@placentric.com and get a quick evaluation of your approach.
• Read more about this topic at https://placentric.com/ep22/.