You may have heard me say that I only verrrrrry occasionally take on freelance clients.

(Supporting students in the Comprehensive Copywriting Academy is my #1 job!)

So, when I tell you this one was too good to pass up you know it’s goooood.

On this episode of the Build Your Copywriting Business podcast, I’m telling you all about it.

And I’ll be honest: even after 20+ years in copywriting, I still felt those new-client nerves creep in.

New people (including working with an on-staff copywriter!), new systems, new brand voice…the nerves are natural.

That’s why I wanted to take you behind-the-scenes. From copy test (YUP!) to onboarding to the little ways I make sure I’m showing up at my best, I’m sharing it all.

If you’re on the path to landing your first client or you’ve just landed your so-many-clients-you’ve-lost-count client, I think you’ll find this one especially valuable.

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Mentioned in the Episode

• How To Set Up Your Schedule When Working from Home
• Ep. 56: What is a Copywriting Test and Should You Do One?
• How to Make Time for Freelance Work

Related Links

• Land Copywriting Clients With These 35 Tips

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Get Free Copywriting Training here

Imagine juggling full-time teaching, full-time parenting, and a five-year-long divorce.

Exhausting doesn’t even begin to cover it.

That was Vikki’s reality until she realized one thing: no one was coming to change her life for her. If she wanted something different, she’d have to create it.

On this episode of the Build Your Copywriting Business podcast, Vikki was suuuuper generous with sharing her story and how she went from burnout to building an entire new career.

Vikki has not only doubled her income, she’s also working less hours. Normally I’d totally get if you were like, “Nicki, spoiler alert!”

But the magic is in the way she got to this point.

Vikki is sharing all her best tips (Kate and I walked away with some new ones!), including how she kept moving forward, even when the big picture felt overwhelming.

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Mentioned in the Episode

• Victoria Burton Copywriting LinkedIn
• Earning More As a Freelancer than On Staff – Catching Up With Stuart
• Aston University
• How to Elevate Your Profile & Land Copywriting Clients on LinkedIn

Related Links

• Teacher Burnout, Guilt, and Getting Into a New Profession
• This Teacher Now Leads a Team of Copywriters – Catching Up with Charlotte

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If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone.

Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think.

(And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media loving “gurus.”)

On this episode of the Build Your Copywriting Business podcast, Kate and I are talking exactly how to:

✅ Use social strategically (instead of endlessly scrolling)

✅ Pick the right platform for your clients (and ignore the rest)

✅ Post without feeling like you’re shouting into the void

✅ Build trust and relationships—without pitching strangers in the DMs

Whether you love social or hate it, you’ll walk away with a clear, realistic plan for making it work for you (not the other way around).

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Mentioned in the Episode

• Ep. 239: Do Copywriters Need a Personal Brand?
• 5 Keys for Getting Valuable Connections on LinkedIn
• Use Copywriting Networking to Help Land More Clients

Related Links

• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• Who You’re Not Following on Social Media (But Should Be)
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story

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