The Copywriter’s Guide to Showing Up (Strategically) on Social (Episode 249)

If the thought of “showing up on social” makes you want to toss your phone out the window … you’re not alone.

Here’s the truth: social media can help you grow your copywriting business—but not in the way most people think.

(And if you’re OVER social media, then skip this episode. You DO NOT have to be on social media to have a thriving business, no matter what you may hear from the social-media loving “gurus.”)

On this episode of the Build Your Copywriting Business podcast, Kate and I are talking exactly how to:

✅ Use social strategically (instead of endlessly scrolling)

✅ Pick the right platform for your clients (and ignore the rest)

✅ Post without feeling like you’re shouting into the void

✅ Build trust and relationships—without pitching strangers in the DMs

Whether you love social or hate it, you’ll walk away with a clear, realistic plan for making it work for you (not the other way around).

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Mentioned in the Episode

• Ep. 239: Do Copywriters Need a Personal Brand?
• 5 Keys for Getting Valuable Connections on LinkedIn
• Use Copywriting Networking to Help Land More Clients

Related Links

• Ep. 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn
• Who You’re Not Following on Social Media (But Should Be)
• Ep. 103: Becoming a Social Media Copywriter & Manager—Carli’s Story

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