Beyond The Paper Gown Podcast Podcast Por Mitzi Krockover MD arte de portada

Beyond The Paper Gown Podcast

Beyond The Paper Gown Podcast

De: Mitzi Krockover MD
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Candid. Credible. Curated. Listen in to learn how Beyond the Paper Gown, your women's health podcast, hosted by Mitzi Krockover, MD can inspire, empower, and inform women with the latest information about their health and healthcare choices. Join us in each episode to take a look beyond the health care system with doctors, scientists, clinicians, and policymakers.© 2022-2025 Beyond the Paper Gown, a production of Woman Centered, LLC 336002 Ciencia Enfermedades Físicas Higiene y Vida Saludable
Episodios
  • Women’s Health Innovation Isn’t Niche — This Report Proves It

    Women’s Health Innovation Isn’t Niche — This Report Proves It
    Feb 27 2026
    Why does women’s health still struggle to get the attention and investment it deserves—despite affecting half the population? In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined by Anna Jeter, co-founder and Chief Regulatory Officer of AOA Dx, for a conversation that challenges how we think about progress in women’s health. Anna shares the story behind her work on early detection for ovarian cancer—and why it takes far too long for many women to get answers. She also explains the findings of her new report, Women’s Health Exits, which looks at what has actually happened when women’s health innovations succeed and grow. This episode goes beyond money. It’s about why these moments matter for patients—because they often determine whether a promising idea stays limited or becomes care that’s widely available. When women’s health innovations scale, they reach more clinicians, shorten delays in diagnosis, and improve outcomes in ways women can feel in their everyday lives. For listeners interested in the bigger picture, the conversation also offers a clear, data-driven look at how women’s health companies grow, why that growth has been misunderstood, and how changing the narrative can unlock faster progress. Whether you’re a patient, clinician, founder, investor, or advocate, this episode reframes women’s health as what it truly is: essential, overdue—and full of opportunity to improve lives. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Anna Jeter, co-founder and Chief Regulatory Officer, AOA Dx AOA Dx Women’s Health Exits Report University of Washington Ovarian Symptom Index
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    32 m
  • From Idea to Impact: Building Women-Centered Health Apps

    From Idea to Impact: Building Women-Centered Health Apps
    Jan 18 2026
    How do you turn a women’s health problem into a real, usable digital product? In this bonus mini-episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined again by Josefina Ruiz, Head of Growth at Light it, for a behind-the-scenes conversation designed for founders, innovators, and anyone thinking about building in femtech or digital health. Josefina breaks down what founders often get wrong—from skipping product discovery to misusing AI—and explains why trust, community, and compliance matter just as much as code. She shares practical guidance on MVPs, feedback loops, technical co-founders, and building responsibly in healthcare. 🎧 Be sure to catch the main episode for the full discussion on women’s health apps, femtech innovation, data privacy, and patient experience. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Mavida Health Digital Health Insider Newsletter
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    21 m
  • How Women's Health Apps Come To Life - And How To Choose One

    How Women's Health Apps Come To Life - And How To Choose One
    Jan 18 2026
    What makes a digital health app truly trustworthy—and who decides? In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover speaks with Josefina Ruiz, Head of Growth at Light it, a global healthcare product agency building femtech and mental health platforms. Together, they explore what separates meaningful women’s health technology from “just another app”—from evidence-based design and patient experience to privacy, AI, and data security. Josefina also shares her personal journey of discovering she carries the BRCA2 genetic mutation, and how that experience reshaped her perspective on healthcare, advocacy, and the importance of empathy and community in digital health tools. 🎧 Plus: Don’t miss the bonus mini-episode where Josefina shares practical advice for founders building women’s health and digital health products. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Josefina Ruiz, Head of Growth at Light-it Light-it Seven Starling Mavida Health Cerula Care Unease Health Puppeteer
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    42 m
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I am really looking forward to hearing more from Beyond the Paper Gown and learning how to advocate for my personal health.

Finally A Focus On Women’s Health!

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