Women’s Health Innovation Isn’t Niche — This Report Proves It

Why does women’s health still struggle to get the attention and investment it deserves—despite affecting half the population? In this episode of Beyond the Paper Gown, Dr. Mitzi Krockover is joined by Anna Jeter, co-founder and Chief Regulatory Officer of AOA Dx, for a conversation that challenges how we think about progress in women’s health. Anna shares the story behind her work on early detection for ovarian cancer—and why it takes far too long for many women to get answers. She also explains the findings of her new report, Women’s Health Exits, which looks at what has actually happened when women’s health innovations succeed and grow. This episode goes beyond money. It’s about why these moments matter for patients—because they often determine whether a promising idea stays limited or becomes care that’s widely available. When women’s health innovations scale, they reach more clinicians, shorten delays in diagnosis, and improve outcomes in ways women can feel in their everyday lives. For listeners interested in the bigger picture, the conversation also offers a clear, data-driven look at how women’s health companies grow, why that growth has been misunderstood, and how changing the narrative can unlock faster progress. Whether you’re a patient, clinician, founder, investor, or advocate, this episode reframes women’s health as what it truly is: essential, overdue—and full of opportunity to improve lives. Please visit Beyond the Paper Gown (https://www.beyondthepapergown.com/podcasts) to join our community and to learn more about achieving your optimal health. SHOW NOTES: Mitzi Krockover, Founder and CEO, Woman Centered, LLC and Host of Beyond the Paper Gown https://www.linkedin.com/in/mitzikrockover/ Anna Jeter, co-founder and Chief Regulatory Officer, AOA Dx AOA Dx Women’s Health Exits Report University of Washington Ovarian Symptom Index