Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

• Why communities outperform “audiences” in 2025The four pillars of Michelle’s C.A.R.E. Framework™
• A 4-step launch blueprint to activate your first members
• Real-world case study: how one small group turned into $4,400 in revenue
• The biggest mistakes that kill engagement (and how to avoid them)
• Michelle’s 48-hour action challenge to jumpstart your own group

1. Write your community’s promise statement (the transformation members will get)
2. Invite your “Founding Five” personally via DM or email.
3. Launch one simple weekly ritual to build momentum.
4. Tag @socialmediadecodedpod with your progress for a chance to be featured!

• Book a Community Power Hour with Michelle
• Download the FREE Community Kick-Start Checklist HERE
• Follow the podcast on Instagram: @socialmediadecodedpod

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

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Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

• What was keeping Robin from showing up consistently online
• The breakthrough moment that helped her clarify her message
• How Michelle’s Elevate & Empower Community helped her unlock confidence and strategy
• Tips for building visibility as a purpose-driven brand

• Advice for women who feel invisible in their niche

Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose.

• Connect with Robin: @nessynutri
• Learn more about Michelle’s 30-Day Visibility Container: DM “READY” to @michellelthames
• Work with Michelle: https://www.michellethames.com

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Learn more about the elevate & empower community here
• Follow Michelle on Instagram: @michellelthames

Share This Episode!

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible!

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you.

Key Topics Covered:

• The reality of podcasting in 2025 (and why “just posting” isn’t enough)
• The one-sentence promise every podcast needs
• How to create bingeable, searchable episodes listeners can’t resist
• Why consistent publishing matters (and how to batch like a pro)
• The power of shareable episodes, shoutouts, and community-building
• How to tap into other people’s audiences to accelerate growth
• Repurposing your podcast for Reels, Shorts, and LinkedIn
• Visibility hacks for all ages and backgrounds—no fame required!
• Real examples from Michelle’s own clients and listeners
• Simple steps to avoid “podfade” and build momentum

Action Steps:

• Define your show’s promise and who it’s for
• Brainstorm 3 “pillar episodes” and give them SEO-friendly titles
• Repurpose each episode into 2–3 social posts this week
• Pitch yourself to another podcast (or ask a friend for a swap)

• Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod

Links & Resources:

• Book your Power Hour (Podcast Strategy) HERE

• Podcast Launch Kit

  • Stay inspired and get daily visibility tips—follow Michelle everywhere:
    • Instagram: @michellelthames
    • Threads: @michellelthames
    • LinkedIn: Michelle L Thames
    • YouTube: Michelle L Thames
    • Podcast: Social Media Decoded
    • Book a Power Hour Strategy Session HERE
    • Free 7 Day Authority Shift: Private Audio Experience
    • Story Strategy Guide (Free Download): HERE
    • Shop the Visible & Booked Merch Collection: HERE
    • Follow Michelle on Instagram: @michellelthames

    Share This Episode!

    Screenshot this episode and tag @michellelthames with your biggest takeaway.
    Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

• Share This Episode!

  Screenshot this episode and tag @michellelthames with your biggest takeaway.
  Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames

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