Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.”

Key Topics Covered

• The hidden “cash register” problem: Why valuable posts alone don’t prompt purchases
• Mindset flip: Treat every post like a mini storefront, not just a value bomb
• Offer-Line Formula: 1 sentence, action-oriented, friction-free (plus swipe examples)
• Real-life micro case study—900-follower account → 3 retainer clients in 14 days
• Quick caption edit demo you can implement in 5 minutes
• How offer lines boost reach and revenue (algorithm loves conversions!)

Action Steps

1. Edit your latest post: Add one clear offer line (link-in-bio, DM keyword, or Power-Hour booking).
2. Pin a Story highlight called Work With Me or Start Here.

3. Share your updated post in Stories and tag @socialmediadecodedpod for feedback.

Links & Resources

• Book a Power Strategy Session HERE
• Follow the show on IG: @socialmediadecodedpod
• Check out the new Visible & Booked merch and share how you’re wearing it!
• Stay inspired and get daily visibility tips—follow Michelle everywhere:
  • Instagram: @michellelthames
  • Threads: @michellelthames
  • LinkedIn: Michelle L Thames
  • YouTube: Michelle L Thames
  • Podcast: Social Media Decoded
  Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

  Get your FREE $200-a-day Story Strategy guide HERE!
  Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share the Episode

Screenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week.

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Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

• Why communities outperform “audiences” in 2025The four pillars of Michelle’s C.A.R.E. Framework™
• A 4-step launch blueprint to activate your first members
• Real-world case study: how one small group turned into $4,400 in revenue
• The biggest mistakes that kill engagement (and how to avoid them)
• Michelle’s 48-hour action challenge to jumpstart your own group

1. Write your community’s promise statement (the transformation members will get)
2. Invite your “Founding Five” personally via DM or email.
3. Launch one simple weekly ritual to build momentum.
4. Tag @socialmediadecodedpod with your progress for a chance to be featured!

• Book a Community Power Hour with Michelle
• Download the FREE Community Kick-Start Checklist HERE
• Follow the podcast on Instagram: @socialmediadecodedpod

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

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Are you struggling to show up confidently online and clearly communicate your brand message?

In this episode of Social Media Decoded, Michelle Thames sits down with her client Robin, founder of Necessary Nutrition, to talk about how she went from feeling stuck and unseen to confidently owning her voice, message, and mission — all inside Michelle’s Elevate & Empower Community.

Robin shares what wasn’t working in her marketing, the mindset shifts she experienced, and the exact strategies they implemented to help her brand get more aligned, visible, and impactful. If you’ve ever felt overwhelmed trying to show up online, or wondered what it's like to get expert support in a community format.

• What was keeping Robin from showing up consistently online
• The breakthrough moment that helped her clarify her message
• How Michelle’s Elevate & Empower Community helped her unlock confidence and strategy
• Tips for building visibility as a purpose-driven brand

• Advice for women who feel invisible in their niche

Whether you’re a coach, creator, or multi-passionate entrepreneur, this conversation will inspire you to stop playing small and get visible with purpose.

• Connect with Robin: @nessynutri
• Learn more about Michelle’s 30-Day Visibility Container: DM “READY” to @michellelthames
• Work with Michelle: https://www.michellethames.com

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Learn more about the elevate & empower community here
• Follow Michelle on Instagram: @michellelthames

Share This Episode!

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

Subscribe, leave a 5-star review, and share it with a friend who needs the encouragement to finally get visible!

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you.

Key Topics Covered:

• The reality of podcasting in 2025 (and why “just posting” isn’t enough)
• The one-sentence promise every podcast needs
• How to create bingeable, searchable episodes listeners can’t resist
• Why consistent publishing matters (and how to batch like a pro)
• The power of shareable episodes, shoutouts, and community-building
• How to tap into other people’s audiences to accelerate growth
• Repurposing your podcast for Reels, Shorts, and LinkedIn
• Visibility hacks for all ages and backgrounds—no fame required!
• Real examples from Michelle’s own clients and listeners
• Simple steps to avoid “podfade” and build momentum

Action Steps:

• Define your show’s promise and who it’s for
• Brainstorm 3 “pillar episodes” and give them SEO-friendly titles
• Repurpose each episode into 2–3 social posts this week
• Pitch yourself to another podcast (or ask a friend for a swap)

• Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod

Links & Resources:

• Book your Power Hour (Podcast Strategy) HERE

• Podcast Launch Kit

  • Stay inspired and get daily visibility tips—follow Michelle everywhere:
    • Instagram: @michellelthames
    • Threads: @michellelthames
    • LinkedIn: Michelle L Thames
    • YouTube: Michelle L Thames
    • Podcast: Social Media Decoded
    • Book a Power Hour Strategy Session HERE
    • Free 7 Day Authority Shift: Private Audio Experience
    • Story Strategy Guide (Free Download): HERE
    • Shop the Visible & Booked Merch Collection: HERE
    • Follow Michelle on Instagram: @michellelthames

    Share This Episode!

    Screenshot this episode and tag @michellelthames with your biggest takeaway.
    Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

• Share This Episode!

  Screenshot this episode and tag @michellelthames with your biggest takeaway.
  Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames

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Instagram engagement in 2025 has shifted—so what’s actually working now? Michelle Thames breaks down why likes and comments are down, how the IG algorithm has changed, and the exact 5-day action plan that’s helping everyday people, creators, and business owners revive their reach and community. Plus, Michelle announces the launch of her new Visible & Booked merch collection—perfect for anyone ready to be seen and celebrated online!

Key Topics Covered:

• Why IG engagement is down for so many in 2025
• The algorithm’s new focus on saves, shares, and authenticity
• How anyone can get discovered with IG SEO (captions, alt text, keywords)
• The 3 most common engagement mistakes (and real listener examples)
• Michelle’s “5-Day IG Engagement Fix” that works for any niche
• How to connect, build community, and make your content truly shareable
• The power of showing up—on Stories, Reels, and in your DMs
• How to get involved with the show: comment on Spotify, join the conversation on Threads, or DM Michelle on IG

Action Steps:

• Try the 5-Day IG Engagement Fix (poll, carousel, go Live, shoutout, ask for saves/shares)
• Reply to Michelle’s Q&A on Spotify or tag @michellelthames on Threads and IG with your results

• Check out the new Visible & Booked merch and share how you’re wearing it!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
• Book a Power Hour Strategy Session HERE
• Free 7 Day Authority Shift: Private Audio Experience
• Story Strategy Guide (Free Download): HERE
• Shop the Visible & Booked Merch Collection: HERE
• Follow Michelle on Instagram: @michellelthames

Share This Episode!

Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!

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Think you need a big audience to start making sales? Think again. In this episode, Michelle Thames shows you how to build authority, connect with your ideal clients, and grow your business—even if you have fewer than 1,000 followers. This is your permission slip to stop waiting for growth and start selling now.

What You’ll Learn in This Episode:

• Why audience size doesn’t equal income
• The truth about micro-audiences and high-converting content
• How to build real trust with a small but mighty audience
• Michelle’s step-by-step visibility-to-sale framework that works with any following
• How to create content that speaks directly to your dream clients
• The one mindset shift you need to start selling with confidence today
• Tips to leverage DMs, stories, and authority-building content to drive results
• Real client examples of how Michelle’s strategies helped generate sales from less than 1,000 followers

Key Takeaways:

• You don’t need more followers—you need more focus
• Connection converts better than content that tries to reach everyone
• Small audiences offer intimacy, clarity, and higher engagement
• Authority content + trust = consistent sales (even with fewer eyes)

• Selling is a skill, not a follower count—and you can learn it

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!

In this milestone episode, Michelle Thames pulls back the curtain on how she built one of the top-ranked podcasts in marketing with over 500 episodes. Whether you're just starting or want to stay consistent with your show, this episode gives you the mindset, systems, and strategy to build a podcast that grows your brand, attracts aligned clients, and stands the test of time.

What You’ll Learn in This Episode:

• How Michelle went from zero listeners to a top marketing podcast in the U.S
• Why consistency is the #1 secret to podcast growth (and how to stay consistent)
• The systems Michelle uses to batch, repurpose, and promote her episodes
• How to use your podcast as a visibility engine—not just a platform
• Real talk: what most people don’t tell you about podcasting and monetization
• The mindset shifts that kept Michelle going even when growth felt slow
• How to use your podcast to get speaking opportunities, brand deals, and clients
• Lessons from 500 episodes that can shortcut your own content journey

Who This Episode Is For:

• Aspiring or current podcasters who want to grow an audience and stay consistent
• Entrepreneurs and coaches who want to use podcasting to build authority
• Creators looking for a long-term platform to grow visibility and trust
• Multi-passionate business owners who want a content hub that fuels their ecosystem

Key Takeaways:

• Your podcast can be the most powerful pillar in your content ecosystem
• You don’t need fancy equipment—just clarity, consistency, and a system
• Every episode is a chance to lead, teach, and sell without sounding salesy
• Podcasting is a long game, but it delivers long-term visibility and ROI

• 500 episodes is proof that showing up pays off—your voice matters

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping entrepreneurs earn $200/day from their audience?

In this episode, Michelle Thames breaks down how to master omnipresence and build a digital ecosystem that keeps your brand top of mind across every platform. You'll learn how to create intentional visibility, multiply your content, and build trust at scale—so you're not just showing up, you're unforgettable.

What You’ll Learn in This Episode:

• What “omnipresence” really means (and why it’s not about being everywhere at once)
• How to create a streamlined digital ecosystem that saves time and multiplies your message
• The exact platforms to prioritize if you're a multi-passionate entrepreneur
• Michelle’s weekly visibility workflow across podcast, Instagram, email, LinkedIn, and YouTube
• How to repurpose 1 piece of content into 7 without losing your voice or vision
• Why being consistent is more powerful than being viral
• The #1 mistake entrepreneurs make when trying to “do it all”
• How to build brand recognition and trust through smart, repeatable systems

• Entrepreneurs who feel scattered across platforms and want a streamlined system
• Service providers and coaches building authority and trust online
• Personal brands ready to expand visibility beyond Instagram
• Creators who want to work smarter, not harder, to grow their reach

Key Takeaways:

• Omnipresence isn't about burnout—it's about systems
• Your ecosystem should revolve around one core message and signature offer
• Start with one content pillar (like your podcast or blog) and build around it
• Repetition builds recognition—and recognition leads to revenue

• The more visible you are across platforms, the faster people trust and buy

Resources Mentioned in This Episode:

• Free 7-Day Visibility Audio Challenge
• ON DEMAND INSTAGRM TRAINING

• Join the Elevate & Empower Community for expert guidance and support