How to Build a Real Online Community (Even with a Small Following)

Do you feel like your follower count is “too small” to launch a real community? Think again. In this episode, Michelle Thames reveals her proven C.A.R.E. Framework™ for building a thriving online community from scratch—even if you have fewer than 200 followers.

You’ll learn how to clarify your community’s purpose, attract your first five “founding members,” and create simple rituals that keep people engaged and excited to participate. Plus, Michelle shares a real case study of how one client launched a powerful micro-community and turned it into a profitable offer in just 60 days.

If you’ve been waiting to start until you “hit 10K,” this episode will change your mind and get you moving—today.

What You’ll Learn in This Episode:

• Why communities outperform “audiences” in 2025The four pillars of Michelle’s C.A.R.E. Framework™
• A 4-step launch blueprint to activate your first members
• Real-world case study: how one small group turned into $4,400 in revenue
• The biggest mistakes that kill engagement (and how to avoid them)
• Michelle’s 48-hour action challenge to jumpstart your own group

Action Steps:

1. Write your community’s promise statement (the transformation members will get)
2. Invite your “Founding Five” personally via DM or email.
3. Launch one simple weekly ritual to build momentum.
4. Tag @socialmediadecodedpod with your progress for a chance to be featured!

Links & Resources:

• Book a Community Power Hour with Michelle
• Download the FREE Community Kick-Start Checklist HERE
• Follow the podcast on Instagram: @socialmediadecodedpod

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Share This Episode:

Screenshot this episode, share it in your IG Stories, and tag @socialmediadecodedpod and @michellelthames with your biggest takeaway. You can also drop a comment on Spotify—we might feature your question or win in the next episode!

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