In this episode, Patrick shares his personal journey with writing, highlighting the challenges of self-doubt, imposter syndrome, and the realities behind both self-publishing and traditional publishing. Whether you’re a therapist looking to expand alternative income streams or someone thinking about sharing your story, this episode is packed with insights.

3 Key Takeaways:

1. Every Story Has Value: Patrick encourages putting book ideas on paper, reminding listeners that self-doubt is normal but should never stop you from starting.
2. Different Paths to Publishing: From self-published workbooks and manuals to scoring a major book deal, there’s no single right route—just the one that’s best for your goals, skills, and audience.
3. Start Small and Refine: Commit to writing regularly, even if it’s just 15 minutes or a single sentence a day. You’ll rarely stop at one sentence, and the process of refining your work is continuous.

If you’re looking to step beyond traditional therapy, recession-proof your business, and want to learn more about diversifying income through retreat hosting, podcasting, and writing books, check out the Beyond Private Practice: Recession Proofing Intensive on December 12, 2025. Learn more: allthingspractice.com/beyond-recession-intensive

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In this episode, Patrick Casale talks with Kimberly and Justin Slagle, branding experts and founders of Practicery, a no-BS branding studio for therapists, about why therapists (and all service providers) should ditch the outdated marketing cliches and embrace authentic, vulnerable branding.

3 Key takeaways:

1. Authenticity Over Credentials: Credentials do matter—but what attracts clients is your realness, relatability, and willingness to show up as a human, not just a list of titles.
2. Show, Don’t Tell: Paint the experience. Clients want to know what it’s like to work with you—use your content, visuals, and messaging to show that from the very first impression. Make your website and marketing feel like YOU.
3. It’s OK to Pivot—and Imperfect is Better Than Invisible: Your brand should evolve with you. Don’t let perfectionism stop you from launching—put it out there, refine it as you go, and don’t be afraid to shift direction as you grow.

More about Kimberly and Justin:

Kimberly and Justin Slagle are the creative duo behind Practicery, a no-BS branding studio built by a therapist and a designer who actually get this field. They partner with helpers, healers, and therapist-run businesses to craft brands, websites, and messaging that sound and feel like the real you—human, grounded, and impossible to ignore.

If your brand or website feels a little “off” and you’re not sure what’s missing, they offer personalized web and brand audits—it’s honest, strategic feedback from people who actually get therapists and what you’re trying to build.

And they’re also about to launch something new that they are really excited about: Practicery Pop-Ins! These are creative, midday drop-in sessions for therapist business owners to brainstorm, get inspired, and connect with other people doing the same damn thing. No pressure, no fluff, just smart support and real talk.

• Website: practicery.com
• Facebook Page: facebook.com/practicery
• Facebook Group: Therapists Who Brand

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During economic downturns, it's understandable to think about diversifying your income beyond the therapy room. In this episode, Patrick Casale opens up about the highs and lows of hosting international retreats and the basics of what it takes to build a retreat business that has the potential to lead to more income and security.

After launching 19 retreats across the globe since 2022, Patrick Casale shares what it really takes to recession-proof your business while following your passion.

Here are 3 key takeaways:

1. Build Your Audience Before You Launch: A loyal, engaged audience is essential for successful events. Don’t count on luck—consistent podcasting, a thriving Facebook group, and authentic relationship-building paved the way for his own sold-out retreats.
2. Marketing Matters (A Lot): Social media and clear messaging aren’t optional. Knowing your target market—and communicating value consistently—is the difference between an empty event and a thriving one.
3. Start Small and Niche Down: Not ready to host in Ireland? Try a local, one-day event and partner with other wellness professionals. Know exactly who your retreat serves and what transformation you offer—this clarity powers your marketing and event design.

If you’re looking to step beyond traditional therapy, recession-proof your business, and want to learn more about diversifying income through retreat hosting, podcasting, and writing books, check out the Beyond Private Practice: Recession Proofing Intensive on December 12, 2025. Learn more: allthingspractice.com/beyond-recession-intensive

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In this episode, Patrick Casale and Jennifer Agee openly discuss the realities of running a business together as partners with different neurotypes. They share the unique strengths and challenges that they bring into their business partnership, highlighting Patrick Casale's AuDHDer (Autistic/ADHD) perspective and Jennifer Agee's neurotypical perspective, who self-described “as neurotypical as neurotypicals get.”

Their honest reflections highlight the importance of communication, empathy, and flexibility when collaborating across neurotypes—not just in business, but in all relationships.

Here are 3 key takeaways:

1. Self-Awareness and Communication are Critical: Both Patrick Casale and Jennifer Agee emphasize the importance of acknowledging and discussing differences in processing, communication, and strengths. Open, honest conversations can help avoid resentment and frustration in team dynamics.
2. Burnout and Capacity Fluctuate—And That’s Okay: Entrepreneurial life is not static. Patrick Casale shares his experience with Autistic burnout and how roles in the partnership shift as capacity changes. Accepting these ebbs and flows is essential for sustainability and growth.
3. Adapt Roles, Don’t Force Equality: True partnership isn’t always a 50/50 split. Regularly reevaluating what actually works (instead of sticking to outdated expectations) makes the collaboration healthier for everyone involved. Bringing in extra support when needed can make all the difference.

More about Jennifer:

Jennifer Agee is the founder of Counseling Community, Inc. and Counseling Community KC, and the co-founder of Empowered Escapes. A licensed clinical professional counselor and strategic business coach, Jennifer helps fellow helpers and healers thrive emotionally, professionally, and financially.

Her passion? Creating spaces where therapists and wellness entrepreneurs stop surviving and start living. Through coaching, retreats, and a whole lot of joyful disruption, she empowers others to step away from burnout and into purpose-driven abundance.

From launching a nonprofit mission base in South Africa to building a vibrant, affirming counseling practice in Kansas City, Jennifer’s work spans continents and communities—but her heart stays rooted in service, strategy, and soul.

Whether she’s leading a transformational summit, whipping up a sourdough loaf, or talking you into trying the latest TikTok trend, she does it with vision, humor, and heart.

• Social Media Links: beacons.ai/counselingcommunity
• Aruba Cruise: counselingcomm.kartra.com/page/aruba_cruise
• South Africa Retreat: counselingcomm.kartra.com/page/southafrica2026

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If you have been thinking about launching a podcast, it's normal to feel stuck on the details (like finding that “perfect” name). In this episode, I share my honest journey from private practice owner to podcast host—complete with all the overthinking, imperfect starts, and hard-won lessons along the way.

Here are 3 key takeaways:

1. Progress Over Perfection: Don’t let analysis paralysis (like obsessing over the “perfect” name) hold you back. Get clarity on your target audience and focus on taking imperfect action.
2. Plan for Consistency: Create a master Google Doc of at least 20 episode ideas to avoid getting stuck. Consistency—in planning and publishing—trains your audience to show up for you.
3. Batch Your Efforts and Work With Your Energy: Batch record episodes to match your energy levels, rather than pushing through every day. Find systems and support (like affordable editors or helpful tools) that make the process sustainable.

If you’re looking to step beyond traditional therapy, recession-proof your business, and want to learn more about diversifying income through retreat hosting, podcasting, and writing books, check out the Beyond Private Practice: Recession Proofing Intensive on December 12, 2025. Learn more: allthingspractice.com/beyond-recession-intensive

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The therapy landscape has been changing as people navigate these challenging times: slower call volumes, increased conglomerates, and uncertainty in the air.

In this episode, Patrick Casale and Michael Fulwiler, marketing advisor, strategist, copywriter, creative director, and digital marketer for mental health professionals, discuss actionable strategies for therapists and private practice owners to sustain and grow their practice without burning out or falling into scarcity traps.

Here are 3 key takeaways:

1. Go Back to Basics with Networking: Now more than ever, investing in genuine, reciprocal relationships with fellow clinicians and referral sources makes a big difference. Networking isn’t about being salesy—it’s about building trust and being clear on your niche so others know who to send your way.
2. Resist Panic Marketing and Spending: When clients slow down, so does income anxiety. Avoid “panic spending” on quick-fix courses or expensive ads. Instead, be deliberate: review what’s really needed in your business and where your time (or hiring help) can have the most impact.
3. Clarity on Your Niche Is Essential: If you want more referrals, get specific about who you serve. The clearer you are, the easier it is for others to keep you top of mind and send the right clients your way—even if it feels counterintuitive during slowdowns.

If you’re feeling the pressure, know you’re not alone—and with a strategic approach, your caseload can grow.

More about Michael:

Michael is a sought-after advisor, strategist, copywriter, creative director, and digital marketer with over a decade of professional marketing experience in mental health. He's the creator of Therapy Marketer, a popular newsletter for therapists, and founder of Fulwiler Media, a content marketing consultancy for mental health companies. Most recently, he was the Director of Brand at Heard, and before that was the Chief Marketing Officer of The Gottman Institute.

He offers marketing consulting calls for therapists as well as longer-term engagements. More info and rates here: michaelfulwiler.com/consulting

• LinkedIn: linkedin.com/in/michaelfulwiler

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Feeling the turbulence in our economy and the mental health industry?

In this episode, Patrick Casale shares hard-won lessons from running a group practice and launching multiple ventures—all while navigating burnout and uncertainty. Whether you’re a clinician, small business owner, or entrepreneur, his insights are timely and actionable.

Here are 3 key takeaways:

1. Diversify Your Income Streams: Don’t put all your eggs in one basket. In uncertain times, it’s crucial to build additional revenue channels beyond 1:1 therapy—think coaching, courses, podcasting, writing, or retreat hosting.
2. Fortify Your Foundation Before Expanding: Before leaping into new projects, make sure your primary source of income is secure. Build around what’s working rather than abandoning it out of excitement or impulse.
3. Mindset Matters: Self-doubt, perfectionism, and imposter syndrome hold many back from launching new initiatives. Patrick Casale encourages us to “doubt yourself, do it anyway”—a reminder that starting imperfectly beats waiting for the perfect moment.

If you’re looking to step beyond traditional therapy, recession-proof your business, and want to learn more about diversifying income through retreat hosting, podcasting, and writing books, check out the Beyond Private Practice: Recession Proofing Intensive on December 12, 2025. Learn more: allthingspractice.com/beyond-recession-intensive

Let’s support one another and keep moving forward during these challenging times!

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Burnout isn’t just exhaustion—it’s a full-body experience, especially for neurodivergent entrepreneurs. After pushing myself past my limits, I’ve been actively doing what it takes to truly honor my boundaries and capacity without completely giving up everything I've built as an entrepreneur.

Here are 3 key takeaways:

1. Respect your limits—even when it’s hard: Pushing through can lead to deeper burnout and longer recovery. Personal and professional boundaries are vital for long-term well-being.
2. Major changes may be necessary for recovery: Sometimes the only way forward is to radically adjust your calendar, commitments, and expectations, even if it means potentially disappointing others (or yourself).
3. Your career is not your whole identity: It’s tempting to define ourselves by our work, but it’s equally important to value rest, restoration, and the messy process of re-evaluating what comes next.

If you’re struggling, give yourself compassion and permission to pause. You don’t have to do it all.

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✨ The Receptionist for iPad

Thanks to The Receptionist for iPad for sponsoring this episode.

The Receptionist offers an...