Episode 197: Private Practice Lessons in Growth, Grit, and Authenticity [featuring Alicia Murray]

In this episode, host Patrick Casale and guest Alicia Murray, the founder of Therapist HQ, talk about the journey from clinical work to business ownership. Alicia shares her real story of leaving a “secure” job at the VA to start her own private practice just as the pandemic hit, the self-doubt that comes with these transitions, and how she’s built a thriving group and a supportive community for therapists.

3 key takeaways:

1. Authenticity over Perfection: Being true to yourself (even if it means swearing or not fitting the “perfect therapist” image) attracts your ideal clients and community. Don’t dilute your personality for approval—you’ll find your people by being real.
2. Self-Doubt is Normal: Even seasoned professionals experience self-doubt, especially when stepping into business ownership. Alicia’s story shows that the journey to private practice is rarely linear, and moments of uncertainty are part of the process.
3. Align Your Practice With Your Values: Building a practice (or any business) is about more than finances—it’s about designing your career so it fits your life, not the other way around. Whether it’s a 6 am start or a midday workout, structuring your schedule around what matters to you is key for long-term happiness.

More about Alicia:

Alicia Murray is a therapist turned business consultant and the founder of The Therapist HQ.

Since 2016, I've been on this therapy journey, launching my private practice in 2020 and growing it into a thriving group practice with five therapists and an admin. I'm passionate about helping fellow therapists create and grow their own private practices because I remember feeling completely alone when building mine. At The Therapist HQ, I provide accessible resources that focus on both financial success AND quality of life, believing in freedom, flexibility, and making a livable wage while doing the clinical work you truly enjoy.

• Social Media: @thetherapisthq on Instagram, TikTok, and Facebook
• I have a free private practice audit and startup checklist, as well as a complete practice launch kit. Grab them here: stan.store/The_Therapist_HQ

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