What happens when your business grows too fast and the demand suddenly vanishes? This week, I’m joined by Martina Brimmer, co-founder of Swift Industries, a premium bikepacking brand known for its exceptional design and creative culture. Martina shares how she dismantled her team, restructured operations, and found her creative spark again after the post-COVID contraction in the cycling industry.

Listen in as she talks through the high-stakes decision to downsize, the systems that made it possible, and how she rebuilt the business around brand, joy, and simplicity. We also explore the behind-the-scenes of running a two-person operation, the strategic shift to international manufacturing, and how community-building efforts like Swift Campout are fueling both loyalty and growth—even when the ROI isn’t easy to track.

You can find show notes and more information by clicking here: https://bit.ly/4mmUQwB

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What happens after you sell the business you’ve spent over a decade building? In this episode, I’m joined by my longtime friend and returning guest Bill D’Alessandro, fresh off the sale of Natural Dog Company. Bill shares what it was like to finally exit after 12 years, how he’s thinking about investing his earnings, and why his next chapter might be his best one yet.

Listen in as we unpack Bill’s decision to divest a portfolio of brands and go all-in on one, how the acquisition unfolded, and why he’s now leading corporate development for a private equity-backed pet brand platform. We also dive into the psychological and strategic side of navigating a big liquidity event - from what he’s (not) spending money on to how he's thinking about investing, BDCs, real estate, and personal finance.

You can find show notes and more information by clicking here: https://bit.ly/43jiMtj

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

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Ever wonder if you can truly compete with overseas manufacturing from right here in the U.S.? This week, I’m kicking off a two-part series on American manufacturing by sitting down with David Heacock, CEO of Filterbuy.com. David shares how he grew a family business into a $250M powerhouse, all while keeping production entirely on U.S. soil.

Listen in as David walks us through how he reverse-engineered a product line that could thrive domestically, why logistics are his real competitive advantage, and how he scaled from a rough startup phase to a massive manufacturing and distribution network. We also dive into his early bets on Amazon, his thoughtful approach to leadership, and what building a sustainable legacy looks like in today’s shifting economy.

You can find show notes and more information by clicking here: https://bit.ly/4j0WwIW

Interested in our Private Community for 7-Figure Store Owners? Learn more here.

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