In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.

Time Stamps:

00:00 – Welcome and introduction
01:10 – Why podcast guesting belongs in your book marketing plan
03:00 – Reason #1: Repurposing guest appearances as long-term content
07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences
14:00 – Bonus: How podcast guesting connects directly to sales multipliers
16:30 – Sponsor break: Coffee and Commas newsletter
18:00 – The importance of shortening the sales cycle with podcast appearances
23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise)
28:15 – Bonus tip: Why guesting works long after your book launch
34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book
38:30 – Wrap-up and closing thoughts

Keywords:

book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.

Time Stamps:

00:00 – Welcome and episode introduction

01:00 – The shift away from Amazon and third-party sellers

03:00 – Industry insight from Joanna Penn on direct sales as "the future"

05:30 – Why control matters for business-owner authors

09:00 – Print-on-demand eliminates storage headaches

12:00 – The real costs of selling direct (and why they're manageable)

15:00 – The pros: customer data, retargeting, and sales multipliers

20:00 – Bundling strategies and increasing the value of each sale

24:00 – Comparing royalties: direct vs. Amazon

29:00 – Why third-party sellers don't care about your business growth

34:00 – The ROI of direct sales and next steps for authors

38:00 – Final thoughts and wrap-up

Keywords:

direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards.

Time Stamps:
00:00:00 - Introduction to the Podcast
Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets.

00:01:00 - Signs of Unprofessional Publishing
Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing.

00:01:55 - Red Flag #1: Unprofessional Design
Exploring the significance of typesetting and design in making a book look professional.

00:04:16 - Red Flag #2: Too Many Typos
The impact of typos on a book's credibility and the importance of professional editing.

00:05:41 - Red Flag #3: Poor Cover Design
Key elements of effective book cover design and common mistakes to avoid.

00:07:48 - Red Flag #4: Incorrect Order of Matter
The importance of following industry standards for the order of sections in a book.

00:09:13 - Red Flag #5: Missing Required Information
Discussing essential elements that should be included in a book, such as copyright information.

00:10:59 - Utilizing IBPA Standards
Encouragement to use the Independent Book Publishers Association standards for self-publishing.

00:12:35 - Conclusion and Final Thoughts
Recap of the importance of professionalism in publishing and resources for authors.

Keywords:

book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing