In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.

Time Stamps:
00:00 Write Publish Market Podcast intro

05:51 Amazon as a search engine

09:30 start ads immediately and seek reviews

12:05 Amazon automatic ads: pros and cons

15:44 optimizing free promotion with ads

19:20 AI-driven keyword optimization

21:36 AI-driven Amazon ad management

24:16 business growth through book publishing

Keywords:
book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

The Blade Itself by Joe Abercrombie
Publishing Performance (AI-driven Amazon ad account manager)
Free Booksy by Written Word Media
Pubby
Book Blaze

ChatGPT

About Our Guest:

Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses.

As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales.

He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.

https://teddyagsmith.com/

https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.

Time Stamps:
00:00 Welcome to Write Publish Market podcast

04:16 Business books: credibility and strategy

09:15 Books as business marketing tools

10:02 Business books: timing and impact

13:54 Defining your financial comfort zone

17:12 Balancing business and book writing

20:05 Balancing delivery and marketing strategy

24:31 Ignoring personal questions and reflexivity

26:59 Simplify to avoid chaos in business

29:29 Book success: converting readers to clients

34:30 Finding daily writing time

38:11 Exploring various freedoms series

40:20 Writing insights and discoveries

Keywords:
book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Shoe Dog by Phil Knight
Never Enough: From Barista to Billionaire by Andrew Wilkinson

About Our Guest:

Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.

https://dianemayor.com

https://dianemayor.com/diagnostic

https://www.linkedin.com/in/diane-mayor/

https://instagram.com/diane_mayor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.

Time Stamps:
00:00 Maximize engagement: book-podcast synergy
06:13 Promoting books with trending reels|
08:28 Repurposing podcast content for books

Keywords:
book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac

Annie Franceschi’s Establish Yourself podcast episode on book ROI

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing