In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.

Time Stamps:
00:00 Podcast strategies for book marketing
03:32 Guesting grows your podcast audience
06:38 Podcast hosts' networking advantage
09:59 Using podcasts for business leads
14:00 Embracing breaks and authenticity
16:51 Social media and content strategy insights
19:54 Revision process / linking content resources
22:57 Podcast gratitude

Keywords:
podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Jenna Kutcher’s Capsule Podcast (on building your email list)
John Lee Dumas’s Capsule Podcast (on starting a podcast)

About Our Guest:

Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.

Website: https://kimstewartmarketing.com

Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/

Instagram/Threads: https://instagram.com/kimstewinspired

Linkedin: https://www.linkedin.com/in/kimstewartmarketing/

Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist

Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world.

Time Stamps:
00:00 Long-form content as anchor

03:24 Long-form content: efficiency anchor

08:59 Embracing unique journeys

09:42 Anchor Marketing Insights episode

13:04 Balancing personal expertise and AI

17:44 Media page tips

19:39 Rebecca’s media platforms

22:55 Developing content strategy for thought leaders

27:38 AI advice vs. personal intuition

28:56 Increased fiction reading enjoyment

Keywords:
long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.

https://rebeccastanisic.com/

https://rebeccastanisic.thrivecart.com/intentional-content/

https://rebeccastanisic.kit.com/smmistakeswebinar

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.

Time Stamps:
00:00 Interview with Nicole Kepic

04:41 Connecting copywriting and introverts

06:30 Maintaining tone consistency

11:03 Introvert’s corporate struggle

14:31 Overcome beliefs and write consistently

16:48 Email-driven book promotion

19:22 Podcast close and book suggestion

Keywords:
writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.

Nicole is also the author of “Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business.” In this lighthearted and relatable book, she shows you how you DON’T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.

When she’s not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON’T see her dancing).

Website - https://www.nicolekepic.com

Book: https://www.nicolekepic.com/book

Free Sales Page Copy Training: www.nicolekepic.com/freebie

Instagram: https://www.instagram.com/nkcopywriting/

LinkedIn: https://www.linkedin.com/in/nicolekepic/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing