In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.

Time Stamps:
00:00 Write Publish Market Podcast intro

05:51 Amazon as a search engine

09:30 start ads immediately and seek reviews

12:05 Amazon automatic ads: pros and cons

15:44 optimizing free promotion with ads

19:20 AI-driven keyword optimization

21:36 AI-driven Amazon ad management

24:16 business growth through book publishing

Keywords:
book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

The Blade Itself by Joe Abercrombie
Publishing Performance (AI-driven Amazon ad account manager)
Free Booksy by Written Word Media
Pubby
Book Blaze

ChatGPT

About Our Guest:

Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses.

As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales.

He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.

https://teddyagsmith.com/

https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.

Time Stamps:
00:00 Welcome to Write Publish Market podcast

04:16 Business books: credibility and strategy

09:15 Books as business marketing tools

10:02 Business books: timing and impact

13:54 Defining your financial comfort zone

17:12 Balancing business and book writing

20:05 Balancing delivery and marketing strategy

24:31 Ignoring personal questions and reflexivity

26:59 Simplify to avoid chaos in business

29:29 Book success: converting readers to clients

34:30 Finding daily writing time

38:11 Exploring various freedoms series

40:20 Writing insights and discoveries

Keywords:
book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Shoe Dog by Phil Knight
Never Enough: From Barista to Billionaire by Andrew Wilkinson

About Our Guest:

Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.

https://dianemayor.com

https://dianemayor.com/diagnostic

https://www.linkedin.com/in/diane-mayor/

https://instagram.com/diane_mayor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.

Time Stamps:
00:00 Maximize engagement: book-podcast synergy
06:13 Promoting books with trending reels|
08:28 Repurposing podcast content for books

Keywords:
book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac

Annie Franceschi’s Establish Yourself podcast episode on book ROI

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.

Time Stamps:
00:00 Book marketing for business growth

04:26 Becoming a paid writer

07:53 Remote work challenges and motivation

11:00 Questionable editing offer

14:02 LinkedIn branding restrictions impact business

18:13 Unplanned book launch challenge

22:57 LinkedIn logo usage restriction

26:40 LinkedIn video guide promotion"

29:59 Bruce Springsteen and royal encounters

36:01 Original idea

38:15 Interactive book reading structure

39:45 Collaborative editing and book recommendations

Keywords:
Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Wolf Hall by Hilary Mantel

About Our Guest:

Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you’re a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.

www.raiseyourvisibilityonline.com

www.louisebrogan.com/workwithme

www.youtube.com/@raiseyourvisiblityonline

www.linkedin.com/in/louisebrogan

https://leveluplinkedin.teachable.com/courses

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing

In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year.

Time Stamps:
00:00 Streamlining content for a workbook

04:53 Overcoming analysis paralysis in writing

07:05 October: prime time for business books

10:12 Progress update & next steps

Keywords:
business owner, book marketing, book publishing strategist, writing a book, publishing industry, mindset, fears and roadblocks, annotated outline, table of contents, writing schedule, self editing, macro level, micro level, author mindset, book copy, book messaging, paragraph level, reader journey, business growth, personal development, business book, book revision, book launch, fall release, marketing asset, self publishing, book resources, book funnel, book brainstorm, writing phase

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/19ymU_yoA6hTyWMveh_TtF4glqEIdnmZEfLfc7vfoRL0/edit?usp=sharing

In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role her books play in strengthening her niche yoga business.

Time Stamps:
00:00 Welcome and Introduction to Sage Rountree

03:13 Cinderella Story: Yoga Book Proposal

08:17 Niche Yoga Teaching Specialization

10:15 Embracing All Aspects of Writing

14:28 Dual Careers: Athlete & Yoga Coach

16:29 Book Publishing as Lead Magnet

20:08 Seamless Creative Partnership

23:12 Sage Rountree’s Diverse Offerings

Keywords:
book marketing asset, business growth, Jodi Brandon, book publishing strategist, book publishing industry, Sage Rountree, multiple book author, yoga for athletes, yoga teacher trainer, Teaching Yoga Beyond the Poses, Professional Yoga Teacher's Handbook, Art of Yoga Sequencing, Yoga Teacher Confidential podcast, Carrboro Yoga Co., virtual studio, comfortzoneyoga.com, sageroundtree.com, academic publishing, Velopress publisher, book proposal, literary agent, North Atlantic Books, self-published book, Racing Wisely, book origin, book audience, book drafting, professional yoga teacher, book publishing advice, self publishing

Resources Mentioned:
Teaching Yoga to Athletes (Sage's signature online course)comfortzoneyoga.com (Sage Rountree's virtual studio focused on teacher development)
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Princess of Las Vegas by Chris Bojalian

About Our Guest:

Sage Rountree is a pioneer in yoga for athletes and a yoga teacher trainer whose twelve books include Teaching Yoga Beyond the Poses, The Professional Yoga Teacher’s Handbook, and The Art of Yoga Sequencing. Sage hosts the Yoga Teacher Confidential podcast and co-owns the Carrboro Yoga Company, where she has taught the same Monday night class for over 20 years. Her virtual studio focused on teacher development is at comfortzoneyoga.com, and her website is sagerountree.com, with no letter d.

sagerountree.com

Yoga Teacher Confidential podcast

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1UHKdM0_NTI9GPcUSPxjsGBaksYmWqmb7KcWtlVu13Pw/edit?usp=sharing

In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project.

Time Stamps:
00:00 Publishing Timeline and Productivity Tips

04:39 "Realistic Goals: Scheduling for Success"

06:56 "Take the First Step"

Keywords:
book writing, business owner, publishing, marketing asset, book publishing strategist, writing project, book production schedule, book launch plans, manuscript, calendar, writing schedule, goal setting, deadlines, progress goals, supported CEO, realistic goals, writing time, revise, research phase, self editing, book marketing, copy editor, typesetter, cover designer, non negotiables, schedule, industry experts, writing tips, imposter syndrome, mindset, book revision

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market episode 181: Revising Write.Publish.Market. in 2025 (Part 3)

Write Publlish Market episode 152: The Role of Capacity for Business Owners Writing Books with Ginny Krauss and Elli Runkles

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1qLBxVsi-WOQNSXzxxZmAfrL1GuqOVqWIHoO7pAwzlHU/edit?usp=sharing

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.

Time Stamps:

[00:00 Launching Indie Publishing Support Business

04:16 Defining Author Brand Essentials

08:12 Rethinking Author Bios

11:16 Author Branding through Personal Storytelling

14:02 Reframing Book Promotion Positively

18:05 Narrow Your Audience for Growth

21:51 "Reflecting on Book's Purpose"

25:35 "Podcast Appreciation and Sharing"

Keywords:
book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Build Your Author Brand podcast
I'm Sorry You Feel That Way by Rebecca Waite
The Mountain is You by Brianna Wiest

About Our Guest:

With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC.

Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.

www.buildyourauthorbrand.co.uk

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing