In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.

Time Stamps:
00:00 Podcast strategies for book marketing
03:32 Guesting grows your podcast audience
06:38 Podcast hosts' networking advantage
09:59 Using podcasts for business leads
14:00 Embracing breaks and authenticity
16:51 Social media and content strategy insights
19:54 Revision process / linking content resources
22:57 Podcast gratitude

Keywords:
podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Jenna Kutcher’s Capsule Podcast (on building your email list)
John Lee Dumas’s Capsule Podcast (on starting a podcast)

About Our Guest:

Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.

Website: https://kimstewartmarketing.com

Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/

Instagram/Threads: https://instagram.com/kimstewinspired

Linkedin: https://www.linkedin.com/in/kimstewartmarketing/

Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist

Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world.

Time Stamps:
00:00 Long-form content as anchor

03:24 Long-form content: efficiency anchor

08:59 Embracing unique journeys

09:42 Anchor Marketing Insights episode

13:04 Balancing personal expertise and AI

17:44 Media page tips

19:39 Rebecca’s media platforms

22:55 Developing content strategy for thought leaders

27:38 AI advice vs. personal intuition

28:56 Increased fiction reading enjoyment

Keywords:
long form content, content strategy, business owners, solopreneurs, intentional content, messaging, goals, content planning, stress reduction, blogs, newsletters, podcasts, social media, anchor content, content repurposing, SEO, omni-channel marketing, thought leadership, authority building, positioning, human connection, generative AI, media page, speaker page, expertise, brand messaging, content creation, content amplification, time management, content batching

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Rebecca Stanisic is a writer, speaker and content strategist. She helps busy small business owners and solopreneurs create intentional content by focusing on clear messaging, goals and planning, with less stress. She's been writing on her parenting blog, A Little Bit of Momsense, since 2009. She's the proud mom of two and is fuelled by fiction and coffee.

https://rebeccastanisic.com/

https://rebeccastanisic.thrivecart.com/intentional-content/

https://rebeccastanisic.kit.com/smmistakeswebinar

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pjZbfC4Lef2GLO7TWXaquTO-mtdFBSwZ7kTTU9cZPWA/edit?usp=sharing

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.

Time Stamps:
00:00 Interview with Nicole Kepic

04:41 Connecting copywriting and introverts

06:30 Maintaining tone consistency

11:03 Introvert’s corporate struggle

14:31 Overcome beliefs and write consistently

16:48 Email-driven book promotion

19:22 Podcast close and book suggestion

Keywords:
writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.

Nicole is also the author of “Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business.” In this lighthearted and relatable book, she shows you how you DON’T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.

When she’s not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON’T see her dancing).

Website - https://www.nicolekepic.com

Book: https://www.nicolekepic.com/book

Free Sales Page Copy Training: www.nicolekepic.com/freebie

Instagram: https://www.instagram.com/nkcopywriting/

LinkedIn: https://www.linkedin.com/in/nicolekepic/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing

In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops.

Time Stamps:
00:00 Considering business overhaul: key signs

04:58 Paid workshops as a sales strategy

08:52 Optimizing business models with books

12:19 choosing topics: specific vs. broad

14:15 Workshop tweaking and pitch strategies

18:11 Workshop pricing recommendations

21:29 Audiobook recommendation

Keywords:
book publishing, business owners, marketing asset, Write Publish Market podcast, Jodi Brandon, book publishing strategist, entrepreneurs, writing, publishing, marketing, business growth, AnnMarie Rose, business scaling strategist, coaches, consultants, service providers, scaling businesses, zone of genius, business model, offer suite, marketing and sales systems, overwhelm and burnout, paid workshops, thought leadership, group program, ideal client, audience growth, engagement, price point, email marketing

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Light We Carry by Michelle Obama
Workshop Toolkit [see below]
Workshop Game Plan Generator [see below]

About Our Guest:

AnnMarie Rose is an Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.

She and her team have helped hundreds of business owners navigate growth mode with ease by aligning their business model to their vision, refining their offer suite and positioning, streamlining their marketing and sales systems, and dialing in an a-player team so they can elevate their impact and income without overwhelm, chaos or burnout.

AnnMarie’s Website: annmarierose.com
AnnMarie’s Instagram: instagram.com/askannmarierose/
AnnMarie’s Everything Page: www.annmarierose.com/everything
Workshop Game Plan Generator: annmarierose.com/highimpactworkshop
Sold-Out Workshop Toolkit: annmarierose.com/soldoutworkshoptoolkit [use code WPMTOOLKIT for 50% off!]

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1U0A5dW9oA79yB1rjHR5vYO_B3wiZGL-Zr9yxRg_hbq8/edit?usp=sharing

In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies.

Time Stamps:
00:00 Book editing and planning process

06:09 Pockets of time in publishing schedules

08:11 Holiday season book publishing tips

Keywords:
book publishing, marketing asset, business owners, writing retreat, book draft, publishing strategy, book team, self editing, copy editor, beta readers, book revision, production schedule, book launch, book coaching, master book project planner, google doc, book planning intensives, typesetter, cover artist, proofreader, indexer, marketing help, publicity, launch plan, pre-order plans, website preparation, manuscript, productivity books, gift giving season, business growth

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HP2WiFJz1IegjIsH42mhC4lt6kz9PvyzySQxpTFlHSQ/edit?usp=sharing

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.

Time Stamps:
00:00 Write Publish Market Podcast intro

05:51 Amazon as a search engine

09:30 start ads immediately and seek reviews

12:05 Amazon automatic ads: pros and cons

15:44 optimizing free promotion with ads

19:20 AI-driven keyword optimization

21:36 AI-driven Amazon ad management

24:16 business growth through book publishing

Keywords:
book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

The Blade Itself by Joe Abercrombie
Publishing Performance (AI-driven Amazon ad account manager)
Free Booksy by Written Word Media
Pubby
Book Blaze

ChatGPT

About Our Guest:

Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses.

As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales.

He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.

https://teddyagsmith.com/

https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.

Time Stamps:
00:00 Welcome to Write Publish Market podcast

04:16 Business books: credibility and strategy

09:15 Books as business marketing tools

10:02 Business books: timing and impact

13:54 Defining your financial comfort zone

17:12 Balancing business and book writing

20:05 Balancing delivery and marketing strategy

24:31 Ignoring personal questions and reflexivity

26:59 Simplify to avoid chaos in business

29:29 Book success: converting readers to clients

34:30 Finding daily writing time

38:11 Exploring various freedoms series

40:20 Writing insights and discoveries

Keywords:
book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Shoe Dog by Phil Knight
Never Enough: From Barista to Billionaire by Andrew Wilkinson

About Our Guest:

Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you’re wearing all the hats and ready to see some wins, Diane’s practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.

https://dianemayor.com

https://dianemayor.com/diagnostic

https://www.linkedin.com/in/diane-mayor/

https://instagram.com/diane_mayor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.

Time Stamps:
00:00 Maximize engagement: book-podcast synergy
06:13 Promoting books with trending reels|
08:28 Repurposing podcast content for books

Keywords:
book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac

Annie Franceschi’s Establish Yourself podcast episode on book ROI

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing