In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy.

Time Stamps:

00:00 – Welcome and introduction
01:10 – Why podcast guesting belongs in your book marketing plan
03:00 – Reason #1: Repurposing guest appearances as long-term content
07:30 – Reason #2: Leveraging the host's know-like-trust factor to warm up new audiences
14:00 – Bonus: How podcast guesting connects directly to sales multipliers
16:30 – Sponsor break: Coffee and Commas newsletter
18:00 – The importance of shortening the sales cycle with podcast appearances
23:00 – Reason #3: Helping audiences get to know you faster (voice, personality, expertise)
28:15 – Bonus tip: Why guesting works long after your book launch
34:00 – Ongoing marketing, quarterly visibility pushes, and ROI from your book
38:30 – Wrap-up and closing thoughts

Keywords:

book marketing, podcast guesting, visibility strategy, content repurposing, know-like-trust, author platform, book launch, business growth, sales cycle, sales multipliers, evergreen marketing, author visibility, marketing ecosystem, ROI for authors, business owners writing books, leaders writing books, book writing for business owners, books writing for leaders

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write Publish Market Episode 170: Sales Multipliers and Your Book: http://www.jodibrandoneditorial.com/write-publish-market-podcast/170

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/15DsDOgy4u0qDyLPeM1FFDdGeI-XeYdSL-TX10-o-5Po/edit?usp=drive_link

In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies.

Time Stamps:

00:00 – Welcome and episode introduction

01:00 – The shift away from Amazon and third-party sellers

03:00 – Industry insight from Joanna Penn on direct sales as "the future"

05:30 – Why control matters for business-owner authors

09:00 – Print-on-demand eliminates storage headaches

12:00 – The real costs of selling direct (and why they're manageable)

15:00 – The pros: customer data, retargeting, and sales multipliers

20:00 – Bundling strategies and increasing the value of each sale

24:00 – Comparing royalties: direct vs. Amazon

29:00 – Why third-party sellers don't care about your business growth

34:00 – The ROI of direct sales and next steps for authors

38:00 – Final thoughts and wrap-up

Keywords:

direct sales, book marketing, author profit, sales multipliers, bundling, print on demand, self-publishing, independent publishing, ROI for authors, author platform, business ecosystem, book as marketing tool, customer data, Amazon alternatives

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1CKCFcVHZun2eNGJeHefygLh0Vzm0qu0aDpVk52ttaP0/edit?usp=sharing

In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author's credibility and the book's effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards.

Time Stamps:
00:00:00 - Introduction to the Podcast
Welcome to the Right Published Market podcast, where business owners learn about using books as marketing assets.

00:01:00 - Signs of Unprofessional Publishing
Discussion on the importance of professional publishing and the potential pitfalls of DIY publishing.

00:01:55 - Red Flag #1: Unprofessional Design
Exploring the significance of typesetting and design in making a book look professional.

00:04:16 - Red Flag #2: Too Many Typos
The impact of typos on a book's credibility and the importance of professional editing.

00:05:41 - Red Flag #3: Poor Cover Design
Key elements of effective book cover design and common mistakes to avoid.

00:07:48 - Red Flag #4: Incorrect Order of Matter
The importance of following industry standards for the order of sections in a book.

00:09:13 - Red Flag #5: Missing Required Information
Discussing essential elements that should be included in a book, such as copyright information.

00:10:59 - Utilizing IBPA Standards
Encouragement to use the Independent Book Publishers Association standards for self-publishing.

00:12:35 - Conclusion and Final Thoughts
Recap of the importance of professionalism in publishing and resources for authors.

Keywords:

book publishing, professional publishing, self-publishing standards, hybrid publishing, typesetting, book design, book cover mistakes, copyediting, proofreading, typos in books, book structure, copyright page, IBPA standards, independent publishing, business owner authors, book marketing asset

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standards-checklist-download

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1JXjzuG9U7D8hWD9wW8YOdGii0Rtrge48H2cgUCSI1cQ/edit?usp=sharing

In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth.

Time Stamps:

00:00 – Welcome + overview of the episode

01:20 – Why traditional book marketing advice doesn't always apply to business owners

02:35 – Focus #1: Word count and message > Page count

06:40 – Focus #2: Amazon bestseller status is a vanity metric

10:00 – The importance of choosing the right book categories

12:30 – Focus #3: Stop putting all your energy into launch week

15:25 – Think of your book as a launch pad, not a finish line

18:10 – Recap: Three key focus areas to redirect your energy

19:45 – Closing thoughts + encouragement to play the long game

Keywords:

book marketing strategy, business book publishing, Amazon bestseller myth, page count vs. word count, long-term book marketing, book launch week advice, author visibility, business growth with books, book success metrics,book publishing for entrepreneurs

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

📘 Launch Your Book by Robbie Samuels: https://amzn.to/4eYkuUZ

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Hbv03PTls08xuCyhImRUlHod4wIrojjiAH8M52HxTq0/edit?usp=sharing

Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.

Time Stamps:

00:00 – Welcome and episode introduction

01:25 – Myth #1: You need to cast a wide net

03:10 – Reality: Go narrow and deep with your target audience

04:18 – Myth #2: If you write it, readers will find it

06:05 – Reality: Strategic marketing is key to visibility

07:55 – Myth #3: No platform means no point in publishing

10:00 – Reality: Followers ≠ readers or buyers

12:15 – Myth #4: The work is done after writing

14:00 – Reality: Marketing is an ongoing, long-term effort

15:45 – Myth #5: There's a right and wrong way to publish

18:00 – Reality: The "right way" depends on your goals and business model

20:00 – Final thoughts and encouragement

Keywords:

book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link

In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches.

Time Stamps:
00:00 Manuscript progress and beta feedback
04:06 Publishing process and book marketing prep

Keywords:
business book marketing, book publishing, self editing, manuscript revision, beta readers, beta feedback, Google form feedback, book production process, copy editor, sales page, pre order setup, email list, book wait list, book updates, editorial content strategy, book launch, bonus resources, workbook exercises, edit letter, edit memo, copy edit style sheet, typesetting, shopping cart, upsells, downsells, order bumps, tripwires, sales multipliers, Amazon bestseller status, long term book marketing, book visibility

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1DqHEQQAfRXsnWgK1b0lAgt1Jp6moS27o5FkFbmFWHSo/edit?usp=sharing

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.

Time Stamps:
00:00 Podcast strategies for book marketing
03:32 Guesting grows your podcast audience
06:38 Podcast hosts' networking advantage
09:59 Using podcasts for business leads
14:00 Embracing breaks and authenticity
16:51 Social media and content strategy insights
19:54 Revision process / linking content resources
22:57 Podcast gratitude

Keywords:
podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Jenna Kutcher's Capsule Podcast (on building your email list)
John Lee Dumas's Capsule Podcast (on starting a podcast)

About Our Guest:

Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she's not strategizing with clients, you'll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.

Website: https://kimstewartmarketing.com

Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/

Instagram/Threads: https://instagram.com/kimstewinspired

Linkedin: https://www.linkedin.com/in/kimstewartmarketing/

Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist

Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing