Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.

Time Stamps:
00:00 Podcast strategies for book marketing
03:32 Guesting grows your podcast audience
06:38 Podcast hosts' networking advantage
09:59 Using podcasts for business leads
14:00 Embracing breaks and authenticity
16:51 Social media and content strategy insights
19:54 Revision process / linking content resources
22:57 Podcast gratitude

Keywords:
podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Jenna Kutcher’s Capsule Podcast (on building your email list)
John Lee Dumas’s Capsule Podcast (on starting a podcast)

About Our Guest:

Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.

Website: https://kimstewartmarketing.com

Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/

Instagram/Threads: https://instagram.com/kimstewinspired

Linkedin: https://www.linkedin.com/in/kimstewartmarketing/

Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist

Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing