Winfluence

Reframing Influencer Marketing to Ignite Your Brand

By: Jason Falls

Narrated by: Jason Falls

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how - more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective - not short-term, one-off executions.

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People that influence versus influencers

This book is full of good advice about accessing people of influence in your marketing strategies. This book is different because it differentiates influencers from people of influence. This includes arenas offline as well as online. There are worksheets for accessing people of influence and determine their fit for your plans. I listen to his weekly show and this book is chocked full of good stuff. Highly recommend. -izzy:)

Insightful

Tactical and strategic insights to add to any marketing program. Valuable read for any marketer.