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Publisher's Summary

The past two decades were among the most prosperous in history, with more than a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic.

The effect on economies will be extreme. What can small businesses do to survive the COVID-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty.

Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth.

Right now, owners of small businesses need every smart cut they can find. Narrated by the author, Virus-Proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open, too.

An absolutely essential listen for any small-business owner in this challenging time.

Author bio: Douglas Kruger is the author of popular titles like Poverty Proof, Own Your Industry, and Is Your Thinking Keeping You Poor? He hosts a popular daily video on YouTube called "From Amateur to Expert", followed by some 75,000 subscribers around the world, in which he provides tips and insights for entrepreneurs and wealth-creators.

©2020 Douglas Kruger (P)2020 Random House Audio

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