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Unique

Telling Your Story in the Age of Brands and Social Media
Narrated by: Phil Cooke
Length: 5 hrs and 32 mins
4 out of 5 stars (27 ratings)

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Publisher's Summary

Cut through the noise and get your story heard!

Have you hit a wall with your church, your ministry, or your nonprofit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, has your spark never caught fire? If so, your story may be drowning in the sea of messages in our media-saturated culture. We are more connected than ever, but all of this connectivity comes with a price - the most cluttered and distracted culture in history.

You may be a pastor, a ministry or nonprofit leader, or an entrepreneur, filmmaker, writer, or artist. Whatever your story or message, Phil Cooke reveals the new rules for communicating that message in the 21st century. He shares his road-tested strategies for getting noticed in a media-driven culture. Regardless of the size of your vision or organization, Phil’s remarkable insights will give you the tools to tell your story, be heard, and truly connect with a changing world.

©2012 Phil Cooke (P)2012 Oasis Audio Ltd

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  • Overall
    2 out of 5 stars
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Performance gets in the way of Content

Content might be good, but the author/narrator is reading so fast with no pauses I can't appreciate the content. For a book on effective communication, this is disappointing.

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  • Chris
  • San Jose, CA, United States
  • 06-10-13

Good but not great

What did you like best about Unique? What did you like least?

The best part was the simple explanation of branding. It was straight forward for the newbie but enough information for more advanced branders.

Least like the over focus on Christianity instead of keeping it about nonprofits and religion institutions in general.

What could Phil Cooke have done to make this a more enjoyable book for you?

Used more examples in other nonprofits and religious institutions. Understand his basic beliefs and life focus is Christianity but with more examples, it would have felt more applicable to everyone

Was Unique worth the listening time?

Yes if you can get past the constant Christian references. This can sometimes be a turnoff in a book when they over focus on one belief system. This came close but walked a fine line.

Any additional comments?

The books basic branding and change recommendations can have value for almost anyone.

1 of 2 people found this review helpful