The Story Engine

An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing
Length: 5 hrs and 12 mins
4.3 out of 5 stars (49 ratings)

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Publisher's Summary

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

  • How to set yourself up for content marketing success early and how to avoid common pitfalls
  • Content strategy for both B2B and B2C businesses 
  • How to use content as an influencer marketing and relationship-building tool
  • Simple metrics to understand how your content is performing 
  • How to use brand storytelling and transparency to drive growth for your business
  • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
  • How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget

Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources.

©20 Kyle Gray (P)2017 Kyle Gray

What listeners say about The Story Engine

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    5 out of 5 stars

A great Guide to Content Marketing.

With a great Narrator you can relax at your own pace and absorb the good advise this Audio Book can give you to expand your Business. The various tips some are free will give you direction in helping improve the bottom line of almost any Business. This book was given to me for free at my request and I provided this voluntary review.

11 people found this helpful

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So much fluff it’s hard to believe this guy succeeded in CM

Like long form 8 chapter explanations to 1 sentence concepts? If you’re like me, your time is valuable and your credits are precious resources. This book is so full of padding, anecdotes and fluff that I simply don’t believe that this guy is a role model for Content Marketing. To the author: maybe go read the book “on writing well”. In it it explains that often the best way to communicate a subject is through simple, succinct explanation. That’s in the first chapter too! What do they do in the other parts of the book? They cover new topics which layer the initial concepts. This book is marked as a DNF. Like most self help books aimed at buzzwords and marketing, it takes tiny concepts and surrounds it with nonsense. Basically: - have a goal - create a plan to your goal - constant adjust your goal as you learn more - stick to a schedule How this author thought prefacing a book on action with 6 chapters of junk boggles my mind.

7 people found this helpful

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  • 07-17-18

Great book full of actual content

I was given this free review copy audio book at my request and have voluntarily left this review. I thought this was a decent guide to how to tell your story in a competitive business world. The author offers ideas and resources to help make your business a success. This book is not just a 30 min 30000 foot overview. There is actual meat here. Worth checking out if you are interested in trying your hand at content marketing.

3 people found this helpful

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The go-to resource to building your brand

With how many companies are out there "content marketing" it can seem impossible to stand out. Kyle lays out a strategy to not only stand out in your field and build a brand, but also how to do it without taking up all of your free time. This is a must listen for anybody looking to get more from their content.

2 people found this helpful

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Details Details Details

Lots of good, actionable information on content creation, systems, and marketing your content. This helped me understand what is involved with becoming an online influencer - which I aspire to.

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Great Overview of the Topic

I am new to content marketing so this was a great overview and introduction to the field. I feel much more confident moving forward, especially with the help of some online templates mentioned in the book. I do wish I had purchased the physical book to underline and highlight. I will have to listen again when I have time to take notes.

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An Excellent Guide to Help Any Entrepreneur!!

I feel this book would be beneficial for those just starting out with their business adventure and for those already established! Before the digital age, learning and honing many skills was needed to start and run a business but generally you had ample time to learn the needed crafts. However, in today's digital world, time is not in abundance! Consumers and investors alike have become accustomed to much faster results with the expectation of quality. Kyle Gray helps to make this a possibility. I believe this is a must have for any business looking to make content selling an easier attainable goal. I was given this free review copy audio book at my request and have voluntarily left this review.

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Dose of creative confidence

Loved it! I've been overwhelmed by content marketing since first trying it in 2014. The Story Engine brooke the process down into digestable steps that grew my confidence and started conversations with high value customers.

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Reinventing the wheel is dumb… Let Kyle and you the play book for content marketing success

This book reveals the hard earned secrets pro content marketers use to build consistency and systems into the creation of content. Kyle’s wisdom and hard won experience is captured in this success playbook. It will not just save you hours - but years. Stop reading reviews and buy it! You’ll thank yourself!

2 people found this helpful

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Kyle and his Story Engine are irreplaceable in anybody’s creativity/business armory

There are so many gems in here. No lie.. have listened over 14 times. Something new pops out at me every time and after each phase shift in my start-up careers and evolving mind, body and spirit. As an accomplished autodidactic polymath.. Kyle’s style reaches out to us who need cogent and concise information delivery systems, but also to the more scholastic minded of us. You WILL want to buy a copy for your partners and collaborators too! Buy the ticket, buckle up and take the ride towards your vibrantly clear and approaching content/team horizons!! Seriously. Thank you again for this secret weapon Kyle. -Josh Emmitt (Self-Taught Screenwriting + SbTV)