The Story Engine

An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing

By: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction

Narrated by: Kyle Gray, Tom Morkes - foreword, Kim Doyal - introduction

Length: 5 hrs and 12 mins

Publisher's summary

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

• How to set yourself up for content marketing success early and how to avoid common pitfalls
• Content strategy for both B2B and B2C businesses 
• How to use content as an influencer marketing and relationship-building tool
• Simple metrics to understand how your content is performing 
• How to use brand storytelling and transparency to drive growth for your business
• Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
• How to automate and delegate time-consuming parts of creation and still feel secure knowing that your content fits your unique brand, all without breaking your budget

Easy-to-use content marketing templates to help you take action right away and get the results you want are available at thestoryengine.co/resources.

©20 Kyle Gray (P)2017 Kyle Gray

A great Guide to Content Marketing.

With a great Narrator you can relax at your own pace and absorb the good advise this Audio Book can give you to
expand your Business.

The various tips some are free will give you direction in helping improve the bottom line of almost any Business.


This book was given to me for free at my request and I provided this voluntary review.

So much fluff it’s hard to believe this guy succeeded in CM

Like long form 8 chapter explanations to 1 sentence concepts?
If you’re like me, your time is valuable and your credits are precious resources. This book is so full of padding, anecdotes and fluff that I simply don’t believe that this guy is a role model for Content Marketing.
To the author: maybe go read the book “on writing well”. In it it explains that often the best way to communicate a subject is through simple, succinct explanation. That’s in the first chapter too! What do they do in the other parts of the book? They cover new topics which layer the initial concepts.

This book is marked as a DNF. Like most self help books aimed at buzzwords and marketing, it takes tiny concepts and surrounds it with nonsense.

Basically:
- have a goal
- create a plan to your goal
- constant adjust your goal as you learn more
- stick to a schedule

How this author thought prefacing a book on action with 6 chapters of junk boggles my mind.

Great book full of actual content

I was given this free review copy audio book at my request and have voluntarily left this review.

I thought this was a decent guide to how to tell your story in a competitive business world. The author offers ideas and resources to help make your business a success. This book is not just a 30 min 30000 foot overview. There is actual meat here. Worth checking out if you are interested in trying your hand at content marketing.

Reinventing the wheel is dumb… Let Kyle and you the play book for content marketing success

This book reveals the hard earned secrets pro content marketers use to build consistency and systems into the creation of content. Kyle’s wisdom and hard won experience is captured in this success playbook. It will not just save you hours - but years.

Stop reading reviews and buy it! You’ll thank yourself!

The go-to resource to building your brand

With how many companies are out there "content marketing" it can seem impossible to stand out. Kyle lays out a strategy to not only stand out in your field and build a brand, but also how to do it without taking up all of your free time. This is a must listen for anybody looking to get more from their content.

Details Details Details

Lots of good, actionable information on content creation, systems, and marketing your content. This helped me understand what is involved with becoming an online influencer - which I aspire to.

Great Overview of the Topic

I am new to content marketing so this was a great overview and introduction to the field. I feel much more confident moving forward, especially with the help of some online templates mentioned in the book. I do wish I had purchased the physical book to underline and highlight. I will have to listen again when I have time to take notes.

An Excellent Guide to Help Any Entrepreneur!!

I feel this book would be beneficial for those just starting out with their business adventure and for those already established! Before the digital age, learning and honing many skills was needed to start and run a business but generally you had ample time to learn the needed crafts. However, in today's digital world, time is not in abundance! Consumers and investors alike have become accustomed to much faster results with the expectation of quality. Kyle Gray helps to make this a possibility. I believe this is a must have for any business looking to make content selling an easier attainable goal.

I was given this free review copy audio book at my request and have voluntarily left this review.

Dose of creative confidence

Loved it! I've been overwhelmed by content marketing since first trying it in 2014. The Story Engine brooke the process down into digestable steps that grew my confidence and started conversations with high value customers.

Great content, boring delivery

This is an excellent overview of the topic. It’s crammed with useful advice and resources but I found the narration dull and monotonous with no inflection or time gaps between paragraphs and subtitles - just a run-on of words. I spaced out a few times. But otherwise a useful resource to have to reference - buy a hard copy though.