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The Startup Gold Mine
- Narrated by: Stu Gray
- Length: 5 hrs and 22 mins
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Publisher's Summary
The startup playbook for partnering with big business
Corporations are desperate to overhaul their culture and the perception that they are giant, bureaucratic dinosaurs too slow to react in a rapidly changing business landscape. Many are trying to be more innovative and agile, like a startup. One easy way to achieve this goal is through partnering with or acquiring a startup. Corporate venture capital (CVC) now makes up 25 percent (~$18 billion) of all venture capital dollars in North America.
The Startup Gold Mine reveals how the world’s largest and most prestigious brands make innovation decisions, including new product launches, vendor-startup partnerships, and even billion-dollar acquisitions. The book also details the ways startups can leverage corporate strengths and weaknesses for mutual benefit. Listeners will learn:
- Why the “innovator’s dilemma” is leading large companies to seek out partnerships with startups
- How to close a deal with a large company, from first connection to getting paid
- Strategies to troubleshoot common land mines that startups encounter when working with large companies
- Ways to navigate the convoluted corporate landscape without spending a fortune on conferences and consultants.
Author Neil Soni draws on his experience as an entrepreneur and as an external innovator with premier brands like Estée Lauder, MAC, and Smashbox to reveal large companies’ inner workings, as well as how startup founders and employees can use this knowledge to close the biggest deals of their lives.
Charts and interview transcripts available in the audiobook companion PDF download.
Praise for The Startup Gold Mine:
“A really useful guide for startup founders and big company executives alike. Packed with practical steps and common mistakes, this book is one to read attentively and keep handy for future referencing.” (Maria Thomas, former Etsy CEO, SmartThings CMO)
“The Startup Gold Mine is THE playbook for getting your startup-corporate deals across the finish line. Every founder needs to read this!” (Justin Mares, founder of Kettle & Fire, coauthor of Traction)
“A productive relationship with the right corporate partner can unlock years of growth for a startup. On the other hand, there are numerous pitfalls along the way that can have you running in circles. The principles in The Startup Gold Mine give founders the proper framework to navigate the startup-corporate intersection to get their deal done.” (Sean Ammirati, partner at Birchmere Ventures, author of The Science of Growth)
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic Reviews
“A productive relationship with the right corporate partner can unlock years of growth for a startup. On the other hand, there are numerous pitfalls along the way that can have you running in circles. The principles in The Startup Gold Mine give founders the proper framework to navigate the startup-corporate intersection to get their deal done.” (Sean Ammirati, partner at Birchmere Ventures, author of The Science of Growth)
“Giftology will get you in the door. The Startup Gold Mine will help you close the deal. This is a must-read book for anyone selling into large organizations!” (John Ruhlin, author of Giftology, founder and CEO of the Ruhlin Group)
“I’ve been working with startups in rapidly growing and evolving industries for over a decade. The principles Neil outlines in The Startup Gold Mine are spot on and essential reading for any founder looking to grow his or her business.” (Chris Chaney, founder, president, and owner, Infinite Esports & Entertainment)
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Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Performance
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- CB
- 10-24-18
Practical and Insightful!
A lot of these startup books can seem fluffy or the same like the rest of them. This is not one of them. Some things that I especially appreciated--
- Practical: Soni walks through the issues step by step, giving you a deep inside look at both the corporate and startup world. Everything from how to handle and think about meeting efficiency to top negotiating tactics to navigating the deal flow. He gets into the details without getting lost in the picture. I listened to the book a couple days ago and have already referred back to it. It's that useful. The kind of book you'll find yourself making notes along the margins or highlighting as well.
- He calls out BS: Simply put. The space is filled with fluff, and Soni calls it out. (The "internal corporate absurdities" chapter was spot on--pointing out the kind of things have had vague notions of and makes them explicit.) Really resonated here. And at the same time he's also nuanced (like when he discusses how to best work with consultants).
- Enjoyable listen: the book flows nicely. Can't take that for granted. Good sense of humor and voice on top of it all.
It's the kind of book that whether you're in a big co., medium co., or just starting up you'll appreciate the inside look.
Loved the listen. Real good narration. Only thing I wished after listening was to have a sequel!
P.S. I bought the book as well. Great in both forms.
1 person found this helpful
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- Karin KL
- 05-06-19
information rich book!!
What I was wanting from this book: an informative guide for start ups looking to work with corporations.
What I received: a humorous, engaging, and information rich book on all the nooks and crannies on the start up/corporation relationship including all the benefits and pitfalls. There were a plethora of insider tips and tricks to making things work better for both sides of the table. Several times I literally laughed out loud especially during the corporate section, as a current corporate drone everything was all too familiar, and made me really realize exactly what frustrated me at work and why I was trying to do my own start up as well.
I really appreciated the book so I did some back reference on the author and found out he has an account on clarity (site you can use to talk to people for individual advice). I'm looking at using that for some extra feedback now.
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Selling Technology the Sandler Way
- Finding Technical Solutions That Win Long-Term Business Relationships
- By: Rich Chiarello
- Narrated by: Sean Pratt
- Length: 3 hrs and 3 mins
- Unabridged
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Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves - and how to create a joint project plan that delivers value for both buyer and seller.
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Great blueprint!
- By Rico & Jasmine on 01-29-23
By: Rich Chiarello
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Nail It Then Scale It
- The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation
- By: Nathan Furr, Paul Ahlstrom
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 49 mins
- Unabridged
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From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
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A step-by-step plan to succeed as an entrepreneur
- By Amazon Customer on 11-16-15
By: Nathan Furr, and others
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling is Real
- By Anonymous User on 01-18-23
By: Brian Signorelli
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The Start-Up J Curve
- The Six Steps to Entrepreneurial Success
- By: Howard Love
- Narrated by: Chris Abell
- Length: 7 hrs and 6 mins
- Unabridged
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After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it.
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Release your product quickly, then be ready to morph.
- By California Dreaming on 04-02-17
By: Howard Love
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Great CEOs Are Lazy
- By: Jim Schleckser
- Narrated by: Jim Schleckser
- Length: 5 hrs and 18 mins
- Unabridged
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How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done, while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs spend most of their time eliminating the single biggest constraint to the growth of their business.
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Loved It!
- By Mike E. on 07-10-19
By: Jim Schleckser
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Startup Opportunities
- Know When to Quit Your Day Job
- By: Sean Wise, Brad Feld
- Narrated by: Sean Wise
- Length: 5 hrs and 35 mins
- Unabridged
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This year, more than five million entrepreneurs will launch new ventures. Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to 10. Even fewer still go on to become global success stories. This audiobook is a practical guide to evaluating your business idea and a must-listen for all aspiring entrepreneurs.
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Great Info - Monotone Performance
- By Amazon Customer on 07-23-16
By: Sean Wise, and others
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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So practical! Loved it.
- By Pablo A Gonzalez on 03-21-21
By: Bassem Hamdy
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Build a Business
- Discover the True Earning Potential of Self Employment by Building a Business the Profitable Way
- By: K. Connors
- Narrated by: Stephen Strader The Voice Ranger
- Length: 2 hrs and 55 mins
- Unabridged
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Have you ever thought about starting a business but don't know where to begin? Or, do you have a great product or service idea with limited resources to get it off the ground? Maybe you just want to be the boss and that's it? If you're just like how I was many years ago with tons of ambition and no clue where to start, then this is the book for you. I have designed a thorough step by step guide through actual experience which will teach you how to build your own business from the ground up or through buying a franchise.
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So glad I found this book
- By mashaziya on 11-17-17
By: K. Connors
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Same Side Selling
- How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers
- By: Ian Altman, Jack Quarles
- Narrated by: Ian Altman, Jack Quarles
- Length: 5 hrs and 19 mins
- Unabridged
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The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?
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Best businessbook of the year!
- By Mäntylä on 06-30-15
By: Ian Altman, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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The Challenger Sale
- Taking Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- By Elias Karráa on 08-11-19
By: Matthew Dixon, and others
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- By: Amos Schwartzfarb
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Best sales playbook I have read
- By Marcus on 09-17-20
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
By: Nick Mehta, and others