The Science of Customer Connections

Manage Your Message to Grow Your Business

De: Jim Karrh PhD, Dorie Clark - foreword

Narrado por: Jim Karrh PhD, Joyce Bean

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.

The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.

With clear language and a sense of humor, Karrh guides readers step by step to create:

• A message that is memorable, interesting to buyers, and built to share
• A growing set of messengers who include your story in their everyday conversations
• Management habits that build consistency and scale

Listeners will be equipped to engage customers and employees, build trustworthiness, and grow profitably - without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement.

Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

©2019 Jim Karrh, PhD (P)2019 Brilliance Publishing, Inc., all rights reserved. Foreword © 2019 by Dorie Clark.

Great new book for b2b marketing and sales people.

Recently started reading this book as a joint effort between our sales and marketing teams to 1. align on our communication process and 2. set common ground between our teams. This is the third book we are doing as a team, and the first one that feels like it resonates equally well between both teams. This book is a fairly quick read, which I finished over the course of one weekend. The narration was great, Jim has a calming voice and speaks about his book with passion. Believe it or not, I reached out to Jim to let him know about our team reading the book and he offered some time to MEET with us and talk through some of the contents of this book. This is a first in my career, and speaks volumes to not only how passionate Jim is about his work, but also his commitment to practicing what he preaches in the book - that building value and engaging in meaningful conversations is the pinnacle of modern marketing and sales techniques. Highly recommend this book that's jam packed with practical, valuable advice for sales and marketing team. Also encourage you to read this cross-departmentally because your voice and approach should be unified, which is what this book aims to help with.

Insightful

Full disclosure I know and work with the author, but that doesn’t minimize the insight Jim brings to the topic of how important the consistency and delivery of your message is to acquiring, expanding, and keeping customers. The stories Jim share of real situations will resonate and elicit more that a couple of chuckles. Jim shares techniques and tools that are quickly becoming the standards that the best of the best companies employ to insure consistency in how they communicate with customers and prospects. Highly recommended.