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Publisher's Summary

Navigating the recession is not easy, but it is doable. In fact, it represents the greatest economic opportunity for small business. As other companies struggle, particularly the juggernauts of the industry, the customers flood the market. They may not all be in a position to immediately buy, but some are. The rest are looking for their new, future vendor. They are looking for you.

The Recession Response is one of your greatest assets to understanding and navigating the recession. It gives you both insights on what to expect and specific steps on how to navigate it. This isn't just theory, albeit it is in here to give context. This is full of strategies, steps, and how-tos. Evaluate what will serve you and deliberately execute on it.

Written and narrated by Wall Street Journal best-selling author Mike Michalowicz.

©2020 Obsidian Launch (P)2020 Obsidian Launch

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Key issues that present key strategies

I am both an investor and a business owner. This helped me with understanding some great strategies when a recession is on the horizon.

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Mike's Books Will Save Your Business

Don't stop at just one Mike Motorbike book. Read them all. Profit First will save your life.

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  • Chris
  • 06-25-22

if you've read any of Mike's other books...

if you've read any of Mike's other books there's nothing new for you here. Its really just cross selling everything else. Disappointed enough to request a credit back

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  • Anonymous User
  • 08-11-21

very useful

thank you for all the tips! Good reading and like a basic guide to move forward in difficult times