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Publisher's Summary

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive - let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it - do it, sell it - do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

Critic Reviews

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you - entrepreneurs, business owners - read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

What listeners say about The Pumpkin Plan

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Great book

I have 89 books in my library now and this is excellent, has a lot of the nitty gritty actual things you can do to grow your business unlike a lot of business books that are more philosophical or mindset orientated

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Exceptional

Game changer, the steps in this book are actionable and effective. I did the work of applying them and it works. Highly recommend this book.

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Read the first two chapters

This book is primarily just a repetitive reinforcement of the first couple chapters, not that the first couple chapters are bad but it is definitely dragged out.

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Great book.

I loved this book. It was very engaging and presented valuable insight. I will recommend it to all entrepreneurs I encounter and will use all its advice in my own business.

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Read. This. Book.

I was first introduced to Mike Michalowicz's work through one of my business mentors. Mike's books have totally transformed my business and my life (no exaggeration). Mike's goal of eradicating entrepreneurial poverty has been SO MET in my case and I’m so grateful for all I have learned! Thank you a million times over from a single mom and therapist who didn’t have a clue and now owns a very successful and PROFITABLE business!

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compelling

The pumpkin plan is a cool book. Full of proven ideas from Mike . I will listen to the other books thanks to this one. I do believe that one must follow and process mike's plans and use it to work out there business future.

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great book

absolutely love this book I would recommend this to everyone in business regardless of how long you been in business

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Helpful book

Very nice read and good look at business planning. Mike is very enjoyable to listen too

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Instant classic

Mike Michamowicz presents his ideas for business formation, restructuring, and turning your business into the "Prize winning pumpkin". a must read for all entrepreneurs big or small.

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A must for early entrepreneurs!

The Pumpkin Plan provides a clear and focused direction all new entrepreneurs should consider. Mike does a great way of breaking down the steps necessary to create a prosperous and fruitful business; one that evolves into one day not needing you to be present 24/7. “An entrepreneur is someone whose business works for them, not the other way around!” This direct quote is what got me hooked! We are all in business to make a profit but we all secretly, or openly, aspire to have freedom of time. Time to spend with our families, vacation, or time to dedicate to our favorite charities. Whatever business you have or wish to start, The Pumpkin Plan will steer you in the right direction!

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  • Tim Bevington
  • 09-21-20

Loved this book

Loved it so much goty creative juices flowing and will implement my own PP with my new company

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  • Anonymous User
  • 09-03-21

Excellent gripping/motivating book

Really enjoyed this book.
I’ve tried lots of business books and not many grip me. This one on the other hand I really enjoyed and have listened through twice already. I’m starting to implement the plan now so hopefully in a years time we can see some changes and my pumpkin will be fairly sizeable.
Cheers Mike

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  • Marc Richardson
  • 06-05-21

Essential listening

One of Mike's earlier books with 2020 updates. Love it!
There is great advice in here at every level for every business owner/operator.
Take a listen. It will be worth it.
Mike narrates his own books, has a great voice (not a voice that grates!) and chucks extra examples, stories and information in too.
All the tools he talks about are available to readers online.
Also, I highly recommend his other books. 💯
Fix this Next
Profit First
Clockwork
TPE
Get Different..........

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  • Crystal
  • 04-16-21

A Must Have Read/Hear for any Entrepreneur

Very Helpful book with great ideas and plans to make things easier for you yourself and to make your Business more successful and Profitable.. I already done a few thing outlined in this book and can see the results after just a few weeks...
Also I like that the author reads it himself as sometimes audio books sound very boring but not Mike's books.... Fix this next Is the next audio book I'm gonna listen to... Again thank you for writing these great books Mike michalowicz
Greetings from Ireland

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  • Selina Fitzgerald
  • 02-14-21

A must for all small businesses

I will be listening to this again and taking notes this time. I love how Mike has added to his original book with extras. No thrills or fancy strategies. Choose your pumpkin and focus on it! I have already made minor adjustments and recommended to all my self employed friends.

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  • Charlene
  • 01-20-21

A really eye opening story of 'how to' !

Really enjoy this book, very insightful and I will be reading it again, and passing it on to those who I know will benefit.
I fully plan on trying out these ideas and going to the site for the pumpkin planning essentials.
His jokes are funny, but some do drag out a little, (my Brit humor prefers dry whit) but I mostly enjoyed them ... It was like listening to a story of success from a heartfelt friend. Defo a good read.

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  • Anonymous User
  • 01-16-21

Great listen, highly recommend!

For all you business owners caught on the hamster wheel this is a must read. Offered great clarity on where my business was heading, time for change!

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  • Kevin
  • 09-22-20

Excellent Book

Great book to listen to and is read by Mike himself. A must read for entrepreneurs

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  • Tom
  • 04-24-21

great book. essential for every entrepreneur.

very helpful mindset book to transition from doing everything for everyone to being clear on the one thing you do really well.

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  • Anonymous User
  • 10-12-20

great read

This book was as helpful as id hoped it would be. I read Profit First and now this both very easy to grasp, very easy to listen to and extremely useful in business.

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  • Paul
  • 08-24-20

Informative

I’ve listened to many business books, the concepts in this book are great, highly applicable to business and easily understood. I’ve listened to several of Mikes books and they never disappoint