The Power of Visual Storytelling

How to Use Visuals, Videos, and Social Media to Market Your Brand

De: Ekaterina Walter, Jessica Gioglio

Narrado por: Anna Crowe

Attention is the new commodity. Visual storytelling is the new currency.

Human brain processes visuals 60,000x faster than text.

Web posts with visuals drive up to 180 percent more engagement than those without.

Viewers spend 100 percent more time on web pages with videos.

Filled with thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total right hook!” (Gary Vaynerchuk, New York Times best-selling author of Crush It! and Jab, Jab, Jab, Right Hook)

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” (Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple)

“The Power of Visual Storytelling is the new marketing bible!” (Nancy Bhagat, vice president, global marketing strategy and campaigns, Intel)

“If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” (Scott Monty, global digital and multimedia communications for Ford Motor Company)

©2019 McGraw-Hill Education (P)2015 McGraw Hill-Ascent Audio