The Power of And

Responsible Business Without Trade-Offs

De: R. Edward Freeman, Kirsten E. Martin, Bidhan L. Parmar

Narrado por: Barry Abrams

The idea that business is only about the money doesn't hold true in the 21st century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else.

The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people's full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

©2020 Columbia University Press (P)2020 Gildan Media

Thought Provoking and Intentional

As always, Dr. Freeman puts out a book with a thought provoking idea and evidence to back it up.

This is a great read if you are entering management positions or own your own company