The New Brand You

How to Wow in the New World of Work

By: Catherine Kaputa

Narrated by: Katherine Fenton

In person and online, discover the best way to position and market yourself in the new world of work.

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button.

We are all on camera now—we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice; if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good.

The New Brand You uses ten tried-and-tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media; it's about smart positioning and successful tactics.

Featuring high-profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the audiobook, this audiobook will help you to target the most relevant strategies for you.

Getting your personal branding right will give you the edge in the new age of work.

©2022 Catherine Kaputa (P)2023 Hodder & Stoughton Limited