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Publisher's Summary

Marketing made easy - step-by-step to a marketing plan for your business! The 2019 updated edition.

A practical marketing audiobook by Jason McDonald of Stanford Continuing Studies.

Do you own a business? Or, perhaps, do you work at a business as the marketing manager? Do you want to learn the basics of how to market your business in an easy-to-use format? Well, if so, then The Marketing Book is the audiobook for you. This is a practical, step-by-step guide to basic marketing concepts. Its goal: to help you create a practical marketing plan for your business using the think/do/measure method of marketing. 

Each chapter teaches a marketing task by first explaining how to think about the concept, second, giving you specific to-dos to actually go do it, and third, providing tips on how to measure what’s working (and what’s not) to do it better over time. 

Marketing is harder than it looks, so this is one of the best audiobooks on marketing, breaking marketing down into the five key activities of marketing explained step-by-step:  

  • Define what it is you sell that they want. 
  • Build your brand. 
  • Make yourself easy to find. 
  • Create compelling content. 
  • Think and deploy; that is, promote your brand across digital and non-digital channels. 

One of the best marketing guides of 2018 for beginners and experts alike.

  • Authored by a successful practitioner of digital marketing, Jason McDonald. Just Google "SEO Expert Bay Area" or "SEO Expert Witness". He's there at the top!
  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies.
  • An easy-to-follow method - written in plain English for mere mortals. Learn how to do marketing step-by-step.
  • Got questions? Just Google "Jason McDonald" and send a quick email or call. Mention The Marketing Book.
©2019 Jason McDonald (P)2109 Jason McDonald

What members say

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I have no idea what other reviewers listened to.

This is the most basic, simplistic book I have ever heard. If you know the basic definition of the word Marketing, then you skip half of the book. Nothing new here. Marketing platitudes at a very slow pace. New buzzwords invented, as if we needed more.

I have never been this bored listening to a book, and I have never learned so little from over 8 hours of expected education.

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Another Foundational Piece

This book breaks down all of the basics of marketing without being so basic that an experienced marketer can’t glean anything from it. I love Jason’s style. You can tell he is an educator—is shines through every explanation. I am making this a mandatory read for my entire team.

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super marketing book

This was a great book with many ideas and strategies on marketing. Very good performance and easy to understand. Jason's books are well done along with accompanying materials.

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Very good book on marketing

Jason is very knowlegable in the marketing field, and this book is great for marketers off any level.

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  • C Rover
  • 12-06-18

Marketing gold inside

I got a lot of useful information that some people pay thousands for in an online course. Now I have all the tools I need to start a more effective marketing strategy with further information on his web site. I highly recommend.