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The Magnetic Leader

How Irresistible Leaders Attract Employees, Customers, and Profits
Length: 6 hrs and 48 mins
Categories: Business, Leadership
4 out of 5 stars (13 ratings)

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Publisher's Summary

Employees don't work for companies; they work for people. The more irresistible you are as a leader, the more pull you have for employees to want to stay and for your customers to remain loyal. In The Magnetic Leader, Roberta Matuson asks us to consider that the quality of a company's leadership is the most important factor in attracting and retaining high-quality employees. Matuson has spent 20 years helping organizations achieve both market leadership and dynamic growth by maximizing the talent they already have, in addition to creating a magnetic environment that attracts high-caliber new hires.

Many are searching for a magical formula, but the fact is that the answer lies inside businesses' organizations. Instead of offering crazy perks, companies need to focus on the one perk they can't get anywhere else, which is the opportunity to work with a truly magnetic leader.

The Magnetic Leader aids listeners in transforming their leadership style from push to pull, repel to attract, dismal to good, and then good to great. They'll become magnetic leaders who attract the cream of the crop and ultimately create legions of loyal, talented superstars eager to beat the competition.

©2017 Roberta Chinsky Matuson (P)2017 Gildan Media, LLC

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Starts strong but is lackluster towards the end

The first half of this book was powerful, but unfortunately, it started to deteriorate after that. I had a hard time getting to the end of the book because it moved from strategic principles to tactical. Many of the examples in the book are of leaders that moved into the executive ranks at a very young age, including the author. There is nothing wrong with that, but it is very one-sided. She readily admits that she was not a great leader early on and sought out sympathy from her previous employees with one, responding that she was not "that bad." Many people move into the executive ranks later in life, and it does not deserve any less praise or recognition.

Her tone at times feels elitist, dropping brands and labels instead of focusing on the principle behind the story. The author blames the employee for not feeling empowered instead of the leader in her restaurant customer service example. Your leaders are the ones that encourage or inspire people to think outside of the box for solutions.

Lastly, the end of the book was fundamental and leadership 101 techniques. The latter part of the book would be perfect for new leaders but not for seasoned professionals. It felt like she was searching for content to make the book longer, and I felt underwhelmed towards the end.

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Solid content!

Although it took me a couple of chapters to engage with the authors reading style it was full of good leadership practices. The magnetic leadership examples are a non negotiable if you want to build a great team! I must admit at times I have been magnetic lost my magmatism and then became polararized with certain team members during my leadership career.

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Great review of what leaders and owners. must know

Imagine​ owning a company and trying to do it with technology from 1990. it wouldn't work. A essential read for leaders, HR and owners. Learn what business with any type of personal talent must know to thruve.

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