The Little Book on Big Data

Understand Retail Analytics Through Use Cases and Optimize Your Business

By: Mahogany Beckford

Narrated by: Carl Hausman

Length: 58 mins

Publisher's Summary

Big data for retail explained in a simple way with relatable-use cases.

This practical guide for retail-analytics beginners reveals how to leverage big data to improve the way that your retail operations function. The Little Book on Big Data provides explanations of big data tools as well as an awareness of implementation opportunities. Case studies and real-world examples show how to effectively use this powerful technology to help create effective, long-term improvements and increase profitability.

©2016 Mahogany Beckford (P)2016 Mahogany Beckford

well... mildly entertaining, hardly informative

short version, think how to add value for the customer or customer experience (leveraging rech) (not even big Data per se).

Not for those already in Retail Big Data

Good for an intro to big data buy nothing new here if you are already in Retail and Big Data.

Brilliant intro to predictive analytics in retail

I'm a co-founder of a retail analytics startup in Silicon Valley and this book became my go-to intro for retail folks who'd like to learn more about predictive analytics. I've listened to the audio book twice and each time it was very helpful and engaging. A lot of books have very low ratio of value per time spent listening/reading and it was very refreshing to find this 59min book where every minute is to the point. It's bridging the gap between nerdyndata science and real life retail problems. Great examples and overview of how predictive analytics is changing retail landscape. Highly recommend for both retail professionals and tech folks in retail space.

A great book and easy-to-listen to narration!

Where does The Little Book on Big Data rank among all the audiobooks you’ve listened to so far?

A great book about how stores use and should use data to target their customers. As we are already aware, today's retailers have access to a tremendous amount of consumer data. Instead of harping on the same old fears of "big brother" usage of this data, this author offers a refreshing perspective of how technology's ability to data mine can be used in positive and empowering ways. For anyone that ever contemplated starting a business, or a retailer seeking to maximize cutting-edge technology, this is a must-read! Even better than reading it, buy the audible version like I did. It presents an extremely easy-to-listen narration that was fun to listen to on a few long car rides. It will definitely take your mind off of traffic and enlighten you as well!

What did you like best about this story?

I really liked that it was very interesting and the narration was very clear and engaging.

Have you listened to any of Carl Hausman’s other performances before? How does this one compare?

Yes. This is one of the best, but honestly all of them are very good.