-
The Invisible Gorilla
- And Other Ways Our Intuitions Deceive Us
- Narrated by: Dan Woren
- Length: 9 hrs and 20 mins
- Unabridged Audiobook
- Categories: Health & Wellness, Psychology & Mental Health
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Buy for $27.93
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Listeners also enjoyed...
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
-
Information Deficit
- By Dubi on 06-20-16
By: Dan Ariely
-
Thinking, Fast and Slow
- By: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Not on audio
- By Bay Area Girl on 09-25-17
By: Daniel Kahneman
-
Noise
- A Flaw in Human Judgment
- By: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrated by: Jonathan Todd Ross
- Length: 13 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
-
Another masterpiece from Kahneman
- By JDM on 05-21-21
By: Daniel Kahneman, and others
-
Strangers to Ourselves
- Discovering the Adaptive Unconscious
- By: Timothy D. Wilson
- Narrated by: Joe Barrett
- Length: 8 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us. This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primative drives and conflict-ridden memories.
-
-
Interesting, engaging, entertaining, informative
- By Lynn on 10-27-12
-
The Drunkard's Walk
- How Randomness Rules Our Lives
- By: Leonard Mlodinow
- Narrated by: Sean Pratt
- Length: 9 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.
-
-
Interested in statistics? This is the book.
- By Robert on 02-21-14
By: Leonard Mlodinow
-
You Are Not So Smart
- Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
-
-
It's official, I'm an idiot
- By Christopher on 07-04-12
By: David McRaney
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
-
Information Deficit
- By Dubi on 06-20-16
By: Dan Ariely
-
Thinking, Fast and Slow
- By: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Not on audio
- By Bay Area Girl on 09-25-17
By: Daniel Kahneman
-
Noise
- A Flaw in Human Judgment
- By: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrated by: Jonathan Todd Ross
- Length: 13 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
-
-
Another masterpiece from Kahneman
- By JDM on 05-21-21
By: Daniel Kahneman, and others
-
Strangers to Ourselves
- Discovering the Adaptive Unconscious
- By: Timothy D. Wilson
- Narrated by: Joe Barrett
- Length: 8 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us. This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primative drives and conflict-ridden memories.
-
-
Interesting, engaging, entertaining, informative
- By Lynn on 10-27-12
-
The Drunkard's Walk
- How Randomness Rules Our Lives
- By: Leonard Mlodinow
- Narrated by: Sean Pratt
- Length: 9 hrs and 19 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this irreverent and illuminating audiobook, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.
-
-
Interested in statistics? This is the book.
- By Robert on 02-21-14
By: Leonard Mlodinow
-
You Are Not So Smart
- Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK - delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday.
-
-
It's official, I'm an idiot
- By Christopher on 07-04-12
By: David McRaney
-
Nudge
- Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
-
-
Libertarian Socialism
- By Doug on 10-30-17
By: Richard H. Thaler, and others
-
Blink
- The Power of Thinking Without Thinking
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 7 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept?
-
-
A great communicator
- By J Kaufman on 06-18-09
By: Malcolm Gladwell
-
Talking to Strangers
- What We Should Know About the People We Don't Know
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 8 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to each other that isn't true? While tackling these questions, Malcolm Gladwell was not solely writing a book for the page. He was also producing for the ear. In the audiobook version of Talking to Strangers, you’ll hear the voices of people he interviewed - scientists, criminologists, military psychologists.
-
-
Disappointing
- By GMbienlire on 10-26-19
By: Malcolm Gladwell
-
The Art of Choosing
- By: Sheena Iyengar
- Narrated by: Orlagh Cassidy
- Length: 10 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.
-
-
Descriptive and leaves you with "so what?"
- By Catarina on 04-20-14
By: Sheena Iyengar
-
Stumbling on Happiness
- By: Daniel Gilbert
- Narrated by: Daniel Gilbert
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we're so lousy at predicting what will make us happy, and what we can do about it.
-
-
Great Book!
- By TL on 06-09-06
By: Daniel Gilbert
-
Outliers
- The Story of Success
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
-
-
Not Really About Outliers.
- By Gaggleframpf on 09-30-19
By: Malcolm Gladwell
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
-
-
Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
-
Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
-
The Art of Thinking Clearly
- By: Rolf Dobelli
- Narrated by: Eric Conger
- Length: 7 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.
-
-
Major Downer
- By Daniel Ales on 01-22-20
By: Rolf Dobelli
-
Incognito
- The Secret Lives of the Brain
- By: David Eagleman
- Narrated by: David Eagleman
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries. Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synesthesia, criminal law, artificial intelligence, and visual illusions, Incognito is a thrilling subsurface exploration of the mind and all its contradictions.
-
-
Interesting Take....
- By Douglas on 10-30-13
By: David Eagleman
-
A Brief History of Equality
- By: Thomas Piketty
- Narrated by: Fred Sanders
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
The world’s leading economist of inequality presents a short but sweeping and surprisingly optimistic history of human progress toward equality despite crises, disasters, and backsliding, a perfect introduction to the ideas developed in his monumental earlier books.
By: Thomas Piketty
Publisher's Summary
Reading this book will make you less sure of yourself - and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don't work the way we think they do. We think we see ourselves and the world as they really are, but we're actually missing a whole lot.
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
- Why a company would spend billions to launch a product that its own analysts know will fail
- How a police officer could run right past a brutal assault without seeing it
- Why award-winning movies are full of editing mistakes
- What criminals have in common with chess masters
- Why measles and other childhood diseases are making a comeback
- Why money managers could learn a lot from weather forecasters
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but its much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
Critic Reviews
More from the same
What listeners say about The Invisible Gorilla
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Joshua Kim
- 06-10-12
What Gorillas Are We Missing?
This is the famous invisible gorilla experiment, familiar to anyone who has been reading the growing body of cognitive psychology and behavioral economics books about the (predictable) limits of our brains.
The sad fact is that none of us are as smart, rationale, analytical, or emotionally balanced as we perceive ourselves to be (unless we are clinically depressed, the only people who can accurately judge their own looks, performance, or status). We better face up to the fact that we miss more than we ever recognize (the gorilla experiment), and we forget more than we remember (and when we remember we tend to re-write those memories to make us the stars of the action).
We over-value what we have (loss aversion), and are slow to give up existing beliefs (even in the face of overwhelming evidence). We fail to listen to arguments that don't conform to what we already believe (confirmation bias), and give too much weight to arguments that match our existing beliefs. We confuse confidence with knowledge, good looks with expertise, and wrongly assume that skills in one domain (say athletics) transfer to other settings.
We over-think when we should listen to our guts, and listen to our guts when we should take some time and think things through. We see causality when only correlation exists. We see narrative when the only explanation is random chance. We give ourselves too much credit for success, and too much blame for failure. We assume we are exceptional, when in reality almost all of us are merely average.
Does know this change our behavior? If us academic types recognize just how likely we are to get it wrong, to miss the gorilla, will it change how we approach our jobs? Will we be better teachers, administrators, librarians, and technologists knowing how clueless we
really are?
I have a growing library of books to teach me all the things that I'm not very good at. I like this library - these books sort of take the pressure off. If you liked the following books I'm sure you will greatly enjoy The Invisible Gorilla (which, by the way, is well above average in the quality of its writing).
Here is my "why we are so dumb" list of books - can you suggest any additions?:
Predictably Irrational, by Dan Ariely
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, by Dan Ariely
Being Wrong: Adventures in the Margin of Error, by Kathryn Schulz
Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life, by Sandra Aamodt and Sam Wang
Brain Rules, by John Medina
Why We Make Mistakes, by Joseph T. Hallinan
How We Decide, by Jonah Lehrer
Blink: The Power of Thinking Without Thinking, by Malcolm Gladwell
The Black Swan: The Impact of the Highly Improbable, by Nassim Nicholas Taleb
Gut Feelings: The Intelligence of the Unconscious, by Gerd Gigerenzer
Sway: The Irresistible Pull of Irrational Behavior, by Ori Brafman and Rom Brafman
Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein
The Drunkard's Walk: How Randomness Rules Our Lives, by Leonard Mlodinow
Kluge: The Haphazard Construction of the Human Mind, by Gary Marcus
Stumbling on Happiness, by Daniel Gilbert
The Ape in the Corner Office, by Richard Conniff
28 people found this helpful
-
Overall
- Joseph
- 07-21-10
Great Overview over Hygiene of Perception
The authors of this book are master teachers. The clarity of their presentation is excellent. Like school, though, this comes at times at the cost of being a little bit longish. This is especially so, since, if you are interested in this subject at all or merely in touch with popular knowledge, you will know most of the 'surprising' studies already. I did find, though, that in many cases, they would offer that extra bit of interesting information, debunk or logic to a finding that made it more complete. (In written form this would be even more useful, as one would be able to look these things up later on.)
The book is scientifically rigorous and doesn't fear naming 'transgressions' against good thinking by Malcolm Gladwell and others. Still, the authors manage to not come across as entirely negative geeks and offer some useful conclusions. Nonetheless, this work is not inspirational in any classic sense of the word.
Consider it an overview or a high quality review of perceptive follies and you will be very satisfied. The quality of the reading is excellent.
Originality: 7
Clarity: 10
Reading: 9.9
Usefulness: 8.5
23 people found this helpful
-
Overall
- Stephen
- 08-27-10
Recognizing your illusions
This book is namved after the now famious experimental video where a you get so focussed on coating the number of times a ball is bounced, that a person in a gorilla suit walks slowly through the scene (even stops and waves to you) and is not noticed at all! This has been followed by another video where the screen background changes color and a person leaves the group and neither is noticed!! This is the illusion of changing blindeess. We are often completely blind to things that we are not expecting - like a person in a gorilla suit walking in the middle of a video..did you know in a court room scene in the movie Jagged Edge, that Glen Close outfit changes 3 times while she is front of the jury and no one notices? These are exceptional demonstrations of how our minds can mislead us.
The authors provide their own theories and experiments to support their theories to answer questions like:
Why do eyewitness to the same event have completely different memories of what they saw?
Why do we trust people who exude confidence? Is this trust well placed?
Why won't some parents get their children innoculated for measles? Is this behavior warranted?
Does listenining to Mozart really make you smarter? How did this believe start?
Why would Hillary Clinton lie about being shot at when their was video to disprove her?
These questions are addressed in the chapters that include:
Chapter 1 - Illusion of Attention. Blinded to changes we are not looking for
Chapter 2 - Illusion of Memory. We believe our memories are better than they really are
Chapter 3 - Illusion of Confidence. Our misplaced trust in associating confidence with competence.
Chapter 4 - Illusion of Knowledge.
Chapter 5 - Illusion of Cause. Mixing up associations and correlations.
Chapter 6 - Illusion of Potential. Why we believe that there are simple methods to unlock our potential. Like classical music will make us smarter.
26 people found this helpful
-
Overall
- Don
- 10-29-10
A True Eye Opener Into Our Thought Process
After reading the book I think I felt dumber, less confident, and less aware, but then I thought maybe my memory was wrong and I'm smarter, more confident, and more aware. Either way I know I really enjoyed this book and keep the list of everyday illusions printed in front of me to keep me aware of what I may be missing.
5 people found this helpful
-
Overall
- chris
- 05-28-10
Enjoyed
I enjoyed this book. The narration is perfect, and the content is very interesting. I feel like it gave me a different perspective on many of the ways that dumb/simple people act while following whatever stupid trend is out there. It has also made me reflect on some of my own feelings towards patterns throughout my life. It turned me onto the 'Fooled by Randomness' book also.
13 people found this helpful
-
Overall
- Thomas
- 06-26-10
5+
I wish i could find a wy to give more than 5 stars. One of the best books i have downloaded. The narration is outstanding, perfect for teh book, well paced.
Now for the content. i have read several sort of "popular psych" books, including Malcolm Gladwell's several books. Here is the idfference...this one is based on evidence and is written by scientists. Its all based on experiments by themselves and others which really question our understanding of how our minds process information. I found the structure excellent..if give you a framework to place all their conclusions. While I think some of the later chapters, especially the one on "self improvement" a little weaker then the first chapeters, that's partly because the first chapters are so rivetting.
I will really use this information as I teach. It's applicable to almost any field. It is incredibly inciteful. And a bonus is they rag on Gladwell several times, which, I agree with. Works like his are observations from which they extrapolate immutable laws about the way the world works. This book tries to rely on solid experimental evident. The difference is striking. In addition, as experts in the field, i find the authors' insights fresh, novel, clearly things that have been thought about and puzzled over for many years.
A remarkable read.
21 people found this helpful
-
Overall
-
Performance
-
Story
- Jeff
- 07-11-12
Outstanding survey of your cognitive foibles
If you could sum up The Invisible Gorilla in three words, what would they be?
Fascinating, enlightening, scientific
What other book might you compare The Invisible Gorilla to and why?
"Thinking Fast and Slow" by Kahneman, or
"Slights of Mind" by Macknik et al, or
"The Seven Sins of Memory" by Schacter, or
"How We Know What Isn't So" by Gilovich, or
"Kulge" by Marcus, or
"On Being Certain" by Burton
All those books outline the irrational behaviour of humans, and how be arrive at beliefs that are not necessarily true.
Any additional comments?
I really like the format of the book. It is well organized into sections that address different cognitive illusions.
2 people found this helpful
-
Overall
- Rod
- 04-07-11
Not so much...
Unfortunately, I didn't think this book lived up to the expectations created in my mind when I read the other reviews.
The book seemed to drag on after it was about 80% complete.
There are other books such as "Sway," "Brainrules," and "How We Decide" that were much more informative as well as very interesting.
2 people found this helpful
-
Overall
- Jeffrey L. Whitney
- 07-24-10
Eye Opening!
Everyone should read this book! I will be giving it as a gift to some of my family members (who really need it).
5 people found this helpful
-
Overall
- James
- 06-17-10
What did I miss?
This one is interesting to say the least. Worth the credit, and it may just open your eyes.. If not, you might find out you may have missed a few things along the way..
5 people found this helpful