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Publisher's Summary

In this pioneering examination of the scientific principles behind success, a leading researcher reveals the surprising ways in which we can turn achievement into success.

Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world, these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.  

In The Formula, Barabasi highlights the vital important of community respect and appreciation when connecting performance to recognition - the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why and outlines the 12 laws that govern this phenomenon and how we can use them to our own advantage. 

Unveiling the scientific principles that drive success, this trailblazing audiobook offers a new understanding of the very foundation of how people excel in today's society.
©2018 Albert-László Barabási (P)2018 Hachette Audio

Critic Reviews

"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person." (Nassim Nicholas Taleb, author of the New York Times best-selling The Black Swan and distinguished professor of risk engineering at NYU)

"Laszlo Barabasi is an extraordinary scientist who has enjoyed great success. He brings to bear all of his capacity as the former to understand the latter - to our great benefit. Writing in a lively fashion, he illuminates broad principles that explain how people in all fields - from entrepreneurs to scientists to athletes to artists - achieve success. The insights are novel and useful, and backed not just by vivid stories, but also by the sorts of detailed and inventive scientific analyses, plainly explained, for which Barabasi is rightly famous." (Nicholas Christakis, coauthor of Connected and the Sol Goldman Family professor of social and natural science at Yale University)

"Barabasi will indelibly transform the way we all think about success." (Alex Pentland, author of Social Physics and Toshiba professor at MIT)

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