• The Expansion Sale

  • Four Must-Win Conversations to Keep and Grow Your Customers
  • By: Erik Peterson, Tim Riesterer
  • Narrated by: Susan Marlowe
  • Length: 4 hrs and 57 mins
  • 4.5 out of 5 stars (2 ratings)

1 title per month from Audible’s entire catalog of best sellers, and new releases.
Access a growing selection of included Audible Originals, audiobooks and podcasts.
You will get an email reminder before your trial ends.
Your Premium Plus plan is $14.95 a month after 30 day trial. Cancel anytime.
The Expansion Sale  By  cover art

The Expansion Sale

By: Erik Peterson,Tim Riesterer
Narrated by: Susan Marlowe
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $13.99

Buy for $13.99

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Proven customer engagement approaches for winning in the most important moments driving profitability and growth - customer retention and expansion.

Industry analysts report that up 70-80 percent of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?

The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

©2020 Corporate Visions, Inc. (P)2020 McGraw Hill-Ascent Audio

What listeners say about The Expansion Sale

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.