The Enchanted Brand
How to Strengthen the Human Side of Business
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
3 meses gratis
The Enchanted Brand
Compra ahora por $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Julia Rivera
Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand.
An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve. In an era of unrelenting and unthinkable change, The Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination, which enables people to transcend a daunting reality.
Jane Cavalier explains how an enchanted brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.
©2022 Jane Cavalier Lucas (P)2022 Indie Books InternationalListeners also enjoyed...
