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The Customer Prevention Culture
- Narrated by: Tom Halpin
- Length: 4 hrs and 9 mins
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Publisher's Summary
B2B companies everywhere get in their own way at great expense. Rather than deploying enterprise resources - people, process and technology - around the customer to support organizational outcomes, those practicing the "customer prevention culture" suffer from five key missteps that result in a friction-filled customer experience.
The Customer Prevention Culture highlights a systemic problem that exists in most organizations, the underlying causes and the effects on the customer. While no person, team or company would knowingly sabotage their own business, when left to their own devices and without leadership directing them to a higher standard, the customer prevention culture creeps in and begins to fester, causing the organization to become diseased. This book offers solutions by providing a framework to build culture, drive sales and create disciples. By teaching and equipping teams to call out the customer prevention culture wherever it's found, workflows are isolated to identify constraints to commerce. While the customer prevention culture is a toxic, accidental outcome, the "culture of commerce" is a proactive leadership mindset that shapes a values-based, organizational way of life that impacts how customers feel when doing business with a company. Teams begin to learn that their workflows are interdependent and interconnected, which increases employee engagement by persuading them to think differently about their role in the customer experience.
The Customer Prevention Culture also introduces companies struggling with inconsistent sales results to the "sales engine" - the road map to sales predictability. The sales engine is an irrefutable, business-agnostic framework that applies to B2B transactional, solution-based and consultative selling scenarios. Made up of six components, The sales engine is broken down into bite-sized pieces and presented over several chapters with supporting examples and stories. For those looking for a sales model to follow, the sales engine provides a cohesive sales and marketing strategy that is easily implemented and resourced. In the end, growth-oriented companies need a repeatable sales framework to follow and a winning culture to support their efforts. Prevention isn't just about culture - it's also about the inability to acquire new customers.
The Customer Prevention Culture will prompt leaders to think differently about their businesses by challenging their views of company culture and the resulting effects on customer experience. When the culture of commerce and the sales engine are embraced, it's game over for the competition!
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- Ann Pattie
- 06-10-20
A must read for business leaders!
Tom Halpin shares his wisdom and vast experience in this compelling treatise on the culture of commerce. Leaders from all realms of business will benefit from the principles set forth in The Customer Prevention Culture.
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A Unique and Honest Peek Into startup the startup joining patg
- By Gil on 10-08-18
By: Jeffrey Bussgang
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Inbound Selling is Real
- By Anonymous User on 01-18-23
By: Brian Signorelli
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Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- By: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
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Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
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Absolutely terrible narration. Not recommended.
- By Maximus on 02-22-14
By: Aaron Ross, and others
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Tech-Powered Sales
- Achieve Superhuman Sales Skills
- By: Justin Michael, Tony Hughes
- Narrated by: Justin Michael
- Length: 6 hrs and 58 mins
- Unabridged
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In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.
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The time is now!
- By Shawn Sease on 08-26-21
By: Justin Michael, and others
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The Roofing Machine
- Dominate Your Market Through an Inside and Out Business Structure
- By: Martin Pettigrew
- Narrated by: Martin Pettigrew
- Length: 2 hrs and 45 mins
- Unabridged
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Dominate your market through an inside and out business structure: Martin Pettigrew's proven concept with over $40 million in yearly gross roofing sales. In The Roofing Machine, Martin shares a unique business structure that can enable you to grow your sales revenue to over $40 million per year. It is based on the obsession with customers to provide them with what they deserve...the best.
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Innovative Business Concept
- By Tiffany Carter on 03-13-23
By: Martin Pettigrew
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The Book on Account Based Marketing
- Practical Tips for Exponential Revenue Growth
- By: Bassem Hamdy
- Narrated by: Adam Naranjo
- Length: 2 hrs and 35 mins
- Unabridged
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The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account-based marketing (ABM) will play a pivotal part in your individual and company's success or failure.
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So practical! Loved it.
- By Pablo A Gonzalez on 03-21-21
By: Bassem Hamdy
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- By: Amos Schwartzfarb
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Best sales playbook I have read
- By Marcus on 09-17-20
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The Product-Led Organization
- Drive Growth by Putting Product at the Center of Your Customer Experience
- By: Todd Olson
- Narrated by: Basil Sands
- Length: 8 hrs and 15 mins
- Unabridged
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There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world.
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This is too much of a Pendo commercial
- By Audun Arly Lund on 01-14-21
By: Todd Olson
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Scale
- Seven Proven Principles to Grow Your Business and Get Your Life Back
- By: Jeff Hoffman, David Finkel
- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
- Unabridged
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
- By Jonathan Bonanno on 05-25-21
By: Jeff Hoffman, and others
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The Amazon Way: Amazon's 14 Leadership Principles
- By: John Rossman, Tom Alberg - foreword
- Narrated by: Jeff Cummings
- Length: 4 hrs and 40 mins
- Unabridged
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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The Amazon Way
- By Amazon Customer on 04-21-23
By: John Rossman, and others
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Combo Prospecting
- The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales
- By: Tony J. Hughes
- Narrated by: Simon Mattacks
- Length: 8 hrs and 6 mins
- Unabridged
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How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.
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Excellent Book
- By Amazon Customer on 04-04-18
By: Tony J. Hughes
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Sell Different!
- All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition
- By: Lee B. Salz, Jack Daly - foreword
- Narrated by: Lee Salz
- Length: 5 hrs and 34 mins
- Unabridged
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How do you stand out from the pack and not just land the account, but win deals at the prices you want? Lee B. Salz’s previous groundbreaking, best-selling book Sales Differentiation armed salespeople with strategies to differentiate both what they sell and how they sell it. Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones.
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Just eh
- By Darren McPherson on 12-10-22
By: Lee B. Salz, and others
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The Sales Development Playbook
- Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- By: Trish Bertuzzi
- Narrated by: Gary Tiedemann
- Length: 5 hrs and 58 mins
- Unabridged
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This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.
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Amazing tips for new SDR Managers and Sales Exec
- By Amazon Customer on 12-21-18
By: Trish Bertuzzi