• The Business Book

  • Big Ideas Simply Explained
  • By: DK
  • Narrated by: James Cameron Stuart
  • Length: 16 hrs and 23 mins
  • 4.2 out of 5 stars (10 ratings)

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The Business Book  By  cover art

The Business Book

By: DK
Narrated by: James Cameron Stuart
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Publisher's summary

Exploring and explaining more than 80 of the world's most important theories and big ideas about trade, commerce, and management, this audiobook offers a fascinating look at the world of business past and present.

A perfect primer on the fundamental tenets of the subject, The Business Book sheds light on some of history's most important milestone developments and the key business strategies used by leading thinkers and gurus from Henry Ford to Steve Jobs. Each influential business idea is explained clearly and simply using easy-to-understand explanations, making the world of trade and commerce accessible to everyone from students and those working in business to would-be entrepreneurs. It also features inspirational business ideas and over 100 memorable quotations narrated by James Cameron Stuart.

©2014 Dorling Kindersley Ltd (P)2019 DK Audio

Critic reviews

"Business is fascinating, made even more so by the 360-degree view offered [in The Business Book] on leadership, history, marketing, manufacturing, and all the other disciplines that comprise modern-day corporations." (Booklist)

"[The Business Book] is definitely a title worth having in the collection." (Voice of Youth Advocates (VOYA) Magazine)

"More than a well-designed cheat sheet, The Business Book is a title that a young entrepreneur can dive into for valuable factoids to impress a potential investor, keeping the conversation going at a networking event or to simply fill in some knowledge gaps." (Success.com)

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