The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

By: Shannon Belew

Narrated by: Judy Hoctor

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Listeners will learn how to:

• Use content and conversations to build online relationships that transition to sales
• Execute realistic sales strategies for each of the major social media platforms
• Spot social media trends that may influence future buying behaviors
• Sell online in B2B and B2C environments
• Turn social shares (likes, favorites, +1s) into social sales
• Set tangible goals
• Use online tools and analytics to track social influencers and identify relevant conversations as they are happening

Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

©2014 Shannon Belew (P)2014 Gildan Media LLC

Couldn't finish, which is rare for me.

I almost always purchase business/marketing/branding books in the audio format because that's how I learn best. I found this book difficult to listen to, though. I didn't enjoy the narrator; I felt like I was listening to Siri for hours on end and decided not to finish the audiobook. I'm going to borrow the book from the library, because I hope to learn as much about this topic as possible.