The Alter Ego Effect

Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass

De: Todd Herman

Narrado por: Todd Herman

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Herman (P)2019 HarperCollins Publishers

loved it

Great tools to use in the daily grind of life. Be that alter ego and own it. The more you practice this daily the more you become your alter ego, you actually become the real you.

Easy read with framework ready to employ

Very ready to create my alter ego for areas of my
new work life I’ve resisted! This will be life changing.

You do it already just makes it better

Great book I’ll put it to use. I’ve been doing things like this for a while now not knowing it was a thing. It’s really made me think of how to make that turn out a lot better.

grandes enseñanzas

un libro muy práctico para poner en acción de inmediato en mi vida. buenas herramientas para crear mi mundo extraordinario.

The Alter Ego Effecting my best life

Great listen! This is exactly what I need to start from today and move forward! I am still developing my alter ego to go and slay the challenges I have in day to day living.

Absolutely amazing

So many takeaways and it helped to unlock something inside that I’ve struggled with since childhood. Looking for a better totem and need just a little more time to figure out the right name for my alter ego. Time to practice!!!

Listened to in 1 Day

I loved this book. Concept is compelling and the author is so passionate and the success stories are encouraging.

Absolutely loved this

My only critique is that it probably could have been shorter. This is an amazing read and concept. At first I was hesitant on the topic. Turns out I have used something close to this in the past a few times without realizing it. In fact, I would say that I do take on a heroic self in a few areas, and the results are consistent. I am going to be intentional now because I want to expand and grow beyond those areas and I've found it challenging. I believe using this intentionally will be extremely helpful. Really recommend it and glad I read it.

very powerful technique

Thank you! A bit slow in reading, at 1.50 it was perfect. The content is amazing!

Inspiring. Applicable. Solid. Game changer.

Nothing like having Todd Herman in your ears to help you achieve more. This book is surprisingly deep, creative and fun!! The narration is SO GOOD, you will want to listen to this again and again.
This book can also help you incredibly with Parenting.