-
Switch
- How to Change Things When Change Is Hard
- Narrated by: Charles Kahlenberg
- Length: 7 hrs and 43 mins
- Unabridged Audiobook
- Categories: Business & Careers, Management & Leadership
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- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,637
-
Performance4.5 out of 5 stars 4,548
-
Story4.5 out of 5 stars 4,543
Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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Good book, but I'd buy the hard copy
- By Carla on 07-05-11
By: Chip Heath, and others
-
Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review
- By: Eureka Books
- Narrated by: Sean Patrick Hopkins
- Length: 28 mins
- Unabridged
-
Overall3.5 out of 5 stars 38
-
Performance4 out of 5 stars 28
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Story3.5 out of 5 stars 27
Switch: How to Change Things When Change Is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people's psyches. To generate change, authors Chip and Dan Heath believe a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change.
-
4 out of 5 stars
-
presentation=dry ; analysis=clear & sufficient
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By: Eureka Books
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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Overall5 out of 5 stars 806
-
Performance4.5 out of 5 stars 685
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Story5 out of 5 stars 675
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Very insightful
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By: Rob Fitzpatrick
-
The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- By: Jim McKelvey
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
- Unabridged
-
Overall5 out of 5 stars 835
-
Performance5 out of 5 stars 698
-
Story4.5 out of 5 stars 694
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
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- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,141
-
Performance4.5 out of 5 stars 1,754
-
Story4.5 out of 5 stars 1,730
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
-
The Undefeated Mind
- On the Science of Constructing an Indestructible Self
- By: Alex Lickerman
- Narrated by: Phil Holland
- Length: 7 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,096
-
Performance4.5 out of 5 stars 960
-
Story4.5 out of 5 stars 954
Legions of self-help authors rightly urge personal development as the key to happiness, but they typically fail to focus on its most important objective: hardiness. Though that which doesn't kill us can make us stronger, as Nietzsche tells us, few authors today offer any insight into just how to springboard from adversity to strength. It doesn't just happen automatically, and it takes practice. New scientific research suggests that resilience isn't something with which only a fortunate few of us have been born, but rather something we can all take specific action to develop.
-
5 out of 5 stars
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By: Alex Lickerman
Publisher's Summary
Brought to you by Penguin.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
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What listeners say about Switch
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dadniel
- 09-14-20
Best book ever!
Didn't expect to find so much wisdom in a book! Very powerful examples of how you can shape your life but also bring changes in a business or government body.
2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 02-17-22
Must Read
Must read for Business Analysts and Change Managers. One of the best books I have read. It is universal and applies to a wide set of industries and life situations.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JJ
- 06-12-21
Fantastic!
If you're interested in how to make change easy for people, and manage yourself through change, this is well worth listening to.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Buyer
- 04-21-21
The best book ever on how to instigate change
Yes we have our tools and methodology but how do we really get into the psyche of someone to instigate change? Well this book is a plain-speaking guide with myriads of examples to show you how. You’re a transformed person after you’ve read this believe me.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mr B.
- 02-28-21
Great ideas and motivation for change
really enjoyed this and found this helped meninnareas where I had stagnated. focuses on theb3 main things that can be changed - the rider, the elephant and the path, before them giving multiple examples and ways to do so with additional strategies.
really worth the listen (in fact, I listened a second time, straight away).
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Kindle Customer
- 02-08-21
Useful but a difficult listen
Some key learnings from the book but quite a hard listen. Stuck it out though.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Charlie
- 02-07-21
A little dated but still applicable
I enjoyed this book. The authors' straightforward change levers of rider, elephant and path were easy to grasp and resonated quickly.
It wasn't excessively long either, which is a criticism of many business / development books that seem obsessed by repetition and length.
I think some of the examples were probably more impressive 10 years ago than they sound today but still, an interesting and enjoyable book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 05-13-21
The best managing change text I've ever read
I have a work background in psychology and have experienced ever range of resistance to change you can imagine! This book is very refreshing in its simplistic model well supported by research and a rich range of examples. Highly recommended read for anyone wanting to implement change in their personal or work lives.
2 people found this helpful
