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Publisher's Summary

Brought to you by Penguin.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.

But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.

©2020 Chip Heath and Dan Heath (P)2020 Penguin Audio

What listeners say about Switch

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  • Dadniel
  • 09-14-20

Best book ever!

Didn't expect to find so much wisdom in a book! Very powerful examples of how you can shape your life but also bring changes in a business or government body.

2 people found this helpful

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  • Amazon Customer
  • 02-17-22

Must Read

Must read for Business Analysts and Change Managers. One of the best books I have read. It is universal and applies to a wide set of industries and life situations.

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  • JJ
  • 06-12-21

Fantastic!

If you're interested in how to make change easy for people, and manage yourself through change, this is well worth listening to.

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  • Buyer
  • 04-21-21

The best book ever on how to instigate change

Yes we have our tools and methodology but how do we really get into the psyche of someone to instigate change? Well this book is a plain-speaking guide with myriads of examples to show you how. You’re a transformed person after you’ve read this believe me.

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  • Mr B.
  • 02-28-21

Great ideas and motivation for change

really enjoyed this and found this helped meninnareas where I had stagnated. focuses on theb3 main things that can be changed - the rider, the elephant and the path, before them giving multiple examples and ways to do so with additional strategies.

really worth the listen (in fact, I listened a second time, straight away).

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  • Kindle Customer
  • 02-08-21

Useful but a difficult listen

Some key learnings from the book but quite a hard listen. Stuck it out though.

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  • Charlie
  • 02-07-21

A little dated but still applicable

I enjoyed this book. The authors' straightforward change levers of rider, elephant and path were easy to grasp and resonated quickly.

It wasn't excessively long either, which is a criticism of many business / development books that seem obsessed by repetition and length.

I think some of the examples were probably more impressive 10 years ago than they sound today but still, an interesting and enjoyable book.

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  • Anonymous User
  • 05-13-21

The best managing change text I've ever read

I have a work background in psychology and have experienced ever range of resistance to change you can imagine! This book is very refreshing in its simplistic model well supported by research and a rich range of examples. Highly recommended read for anyone wanting to implement change in their personal or work lives.

2 people found this helpful