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Summary of Pre-Suasion: by Robert Cialdini
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Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.
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Robert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Listeners can learn specific techniques to resist each.
-
3 out of 5 stars
-
you get what you pay for
- By Patrick on 08-15-16
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert Cialdini Ph.D.
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,636
-
Performance4.5 out of 5 stars 3,129
-
Story4.5 out of 5 stars 3,100
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
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Clever and Useful
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Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread
- By: Instaread
- Narrated by: Sam Scholl
- Length: 26 mins
- Unabridged
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Overall4 out of 5 stars 4
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Performance3 out of 5 stars 2
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Story3 out of 5 stars 2
Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own.
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- By: Robert B. Cialdini
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- Length: 12 hrs and 25 mins
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Overall4.5 out of 5 stars 3,610
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Performance4.5 out of 5 stars 3,057
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Story4.5 out of 5 stars 3,028
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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5 out of 5 stars
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This book will change the way you see the world.
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Overall4.5 out of 5 stars 1,966
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Performance4.5 out of 5 stars 1,809
-
Story4.5 out of 5 stars 1,795
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact. The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting.
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Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired.
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1 out of 5 stars
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It seems to be done by a computer. Describes was it”s written instead of extracting the ideas. Really bad. Don”t waste your mone
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Performance4 out of 5 stars 53
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5 out of 5 stars
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good to have a summary
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Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world’s biggest companies—and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable.
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Publisher's Summary
Don't miss Robert Cialdiani's long anticipated follow-up to his blockbuster book Influence. Robert Cialdiani uses heavily researched data along with relatable situations to show you a new way to influence people before you even open your mouth.
What will you learn from listening to this audiobook?
- The secrets to "priming" someone to give you the response you want - even when they have no idea it's happening
- An understanding of the six keys of achieving influence from Robert's first book, and an additional one he's learned about since
- The secrets to the success behind palm readers and fortune tellers
- An understanding of why where you work will have a big impact on what you can achieve
- The best ways to direct focus to what's important in order to persuade someone to agree with you
- Knowledge of how to create a bonding sense of unity between you and the person you are talking to, will make you far more successful in persuading them to your side
- An understanding of why placing key information in the forefront of people's minds, allows you to (often unintentionally) convince them to choose the result you are seeking
- The ways that you can persuade people to your side without directly manipulating them
Please note: This is a summary, analysis and review of the audiobook and not the original book.
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