Subscription Marketing

Strategies for Nurturing Customers in a World of Churn
Narrated by: Anne Janzer
Length: 4 hrs and 37 mins
4.3 out of 5 stars (48 ratings)

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Publisher's Summary

You may not have noticed, but the world around you is switching to subscriptions.   

Have you changed your marketing practices to thrive in this new economy? 

Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.   

This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:    

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses 
  • Real-world examples of effective value nurturing strategies 
  • A new chapter on the risks and challenges of subscription marketing   

Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.  

©2017 Anne Janzer (P)2017 Anne Janzer

What listeners say about Subscription Marketing

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Thought-provoking ideas for any marketer

Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start. It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up. Beautifully narrated by the author: a great listen!

1 person found this helpful

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thoughtful advice for subscription businesses

well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.

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Revealing the Subscribed Economy

What made the experience of listening to Subscription Marketing the most enjoyable?

Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.

My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!

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Poor Recording Quality, but a decent overview.

This audio is a decent overview on the history of subscription models. But the title suggests we are going to learn about marketing, and the author does not dwell on that very much. Most of the book reviews what other big name companies have done to switch from old revenue models to subscription marketing,... so if you haven't listened to any other books on this subject, then you may find some interesting stories. As far as the subtitle "Strategies for nurturing customers in a world of churn", the author gives a few points, but they are forgettable. For example, the author says multiple times "Don't be Creepy" and tells you that even if you have the data, don't creep your customers out by suggesting things for them based on their habits. But honestly, that's really the only one of the strategies that stuck out, and it's average at best. The main reason overall that I did not enjoy this audio is that the Quality of the recording is pretty bad. You can hear the feedback hiss when the recorder is turned on / off. The author also just seems to read the text and not put much emotion / passion into the reading. Would of been better with a hired Narrator and recorded in a professional studio. Can only recommend if you get it in a daily deal or another inexpensive sale.

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Please improve your sound quality.

Hissing noise in the audio makes it very hard to pay attention to the content. High quality audio is ubiquitous on audible. The few titles that have missed the mark on this are at a strong disadvantage to their competitors.