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Publisher's Summary

Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things.

Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

Completely revised and expanded to reflect the growing subscription economy.

This completely revised and expanded edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • The risks and challenges of subscription marketing

If your business has a recurring revenue component, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

©2017 Anne Janzer (P)2017 Anne Janzer

What members say

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Thought-provoking ideas for any marketer

Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start.

It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up.

Beautifully narrated by the author: a great listen!

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thoughtful advice for subscription businesses

well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.

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Revealing the Subscribed Economy

What made the experience of listening to Subscription Marketing the most enjoyable?

Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.

My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!