Strategic Marketing

By: Marcia Yudkin

Narrated by: Marcia Yudkin

Length: 2 hrs and 18 mins

Publisher's Summary

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Critic Reviews

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees."(Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!)

"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." (Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules)

great investment for beginners

I still have to check out resources given within the book. I'll update this review later

Not what I was looking for

Too light. Not real marketing. I feel disappointed.
I would never listen to another book of this author.

0 of 2 people found this review helpful

Long sales letter in audio form

This is not a marketing book, it is a long sales latter for her services. Do not waste your money, if she was any good should gain sales by delivering value.
Not telling to sign up to her programs every other minute.