Strategic Marketing
Insights on Setting Smart Directions for Your Business
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Strategic Marketing
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Narrated by:
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Marcia Yudkin
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By:
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Marcia Yudkin
About this listen
Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.
©2011 Marcia Yudkin (P)2011 Marcia YudkinListeners also enjoyed...
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-
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5 out of 5 stars
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A misleading Title results in a hidden gem
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5 out of 5 stars
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Wow! This book is Packed!
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- Unabridged
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Performance4.5 out of 5 stars 49
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The best salesmen in the world aren't salesmen at all. They're helpers.
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5 out of 5 stars
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Want a profitable business - this book will help.
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By: Chris Cooper
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- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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Overall4.5 out of 5 stars 387
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Performance4.5 out of 5 stars 331
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Story4.5 out of 5 stars 327
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
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Critic reviews
I would never listen to another book of this author.
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great investment for beginners
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