Strategic Marketing Audiolibro Por Marcia Yudkin arte de portada

Strategic Marketing

Insights on Setting Smart Directions for Your Business

 Vista previa
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Strategic Marketing

De: Marcia Yudkin
Narrado por: Marcia Yudkin
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $9.35

Compra ahora por $9.35

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin Estimación y Planificación Estratégica Gestión y Liderazgo Marketing Marketing y Ventas Negocio Liderazgo Administración

Reseñas de la Crítica

"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees."(Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!)
"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties." (Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules)
Todas las estrellas
Más relevante  
I still have to check out resources given within the book. I'll update this review later

great investment for beginners

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Quality book I put it on 1.5 speed and ran through it and took away some helpful information

Solid actionable items.

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Too light. Not real marketing. I feel disappointed.
I would never listen to another book of this author.

Not what I was looking for

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.