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Story. Style. Brand.
- Why Corporate Results Are a Matter of Personal Style
- Narrated by: Janel Dyan
- Length: 4 hrs and 5 mins
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Publisher's summary
Marketing, at its core, is simply about storytelling. It's the ability to take consumers on an emotional journey that can relate to their needs and wants while, at the same time, establishing trust in the products and services that are being provided.
Trust is an emotional response, and storytelling is the most essential element in establishing it.
Are you telling the right, authentic and most compelling story to your customers and audiences?
Meet Janel Dyan, founder and CEO of JD, a firm that gives women executives permission to "say yes to you" - that helps current and aspiring leaders to find their most authentic and powerful personal brands by first realizing their personal stories matter. Story. Style. Brand. - Why Corporate Results Are a Matter of Personal Style is more than a business audiobook and much more than a memoir. It's the culmination of years of self-discovery by the author herself, followed by remarkable experience helping corporations - and their leaders - make brilliant first impressions.
How you appear - including what you wear - is the first step and, arguably, most critical step of the story you tell an audience. Media coaching and narrative development prepare a client to deliver a flawless, on-message interview, but the story needs to be aligned with the brand. Many executives forget to invest in what creates their brand. In a new era when brand success depends on its ability to establish trust and loyalty from its consumers, this kind of investment has become a missing link in brand development because it requires vulnerability, and most executives are conditioned to exude confidence at all times.
"What Will I Wear?" - The JD methodology changes how women leaders see themselves and are seen by others.
The JD methodology was developed on the belief that by understanding and embracing human behavior, we, as a whole, have the opportunity to use our DNA to our advantage. "First impressions" are a direct (not to mention instant) response to our basic human nature. In a single moment, our emotional and visceral response overpowers any and all logic. Studies show that 95 percent of consumer decisions are made on emotion - and that includes their decision to trust your brand...and your leaders.
The JD methodology is about the ability to control the conversation with aligning brand and storytelling, which, in turn, establishes an emotional connection to all senses, whether the audience realizes it or not.
Travel with Janel Dyan through her own formative years, her early career, her decision to build a family, and her successes and stresses of building a personal brand that sparked a profitable business. The journey she took and the brand methodology she developed will inspire listeners to rethink how they, too, take the stage, make over their closets, enter the board room, and step into the light of their careers, companies, and lives.
Janel Dyan has worked with female leaders at companies like Salesforce, Facebook, and LinkedIn to establish true alignment of brand and storytelling, giving those leaders the ability to capitalize on what matters most: Trust.
A must-listen for current and aspiring leaders in corporations, politics, social causes, and the public eye, and a savvy choice for entrepreneurs and independent professionals.
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By: Patricia Bright
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Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- By: Jack Canfield, Mark Victor Hansen
- Narrated by: Alan Robertson
- Length: 8 hrs and 21 mins
- Unabridged
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Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
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Great!
- By Anonymous User on 03-01-20
By: Jack Canfield, and others
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The Heart-Led Leader
- How Living and Leading from the Heart Will Change Your Organization and Your Life
- By: Thomas Spaulding
- Narrated by: L. J. Ganser
- Length: 5 hrs and 10 mins
- Unabridged
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In his new audiobook, The Heart-Led Leader, Spaulding turns his focus to ourselves - to who we are. Authentic leaders, Spaulding says, live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others is far more important than our titles or our ability to crunch numbers or the impressive degrees we display on our walls. To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy, and love.
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More of same
- By jIM kEFFER on 06-25-17
By: Thomas Spaulding
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The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- By: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrated by: Rose Itzcovitz
- Length: 5 hrs and 58 mins
- Unabridged
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While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
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Elementary, at best
- By Laura P on 09-19-14
By: Pamela Skaist-Levy, and others
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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Women Rocking Business
- By: Sage Lavine
- Narrated by: Sage Lavine
- Length: 9 hrs and 3 mins
- Unabridged
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Can a woman like me, with just the spark of an idea, actually start a business and make money? Can I have a meaningful career that fits into my life instead of fitting my life into the cracks of my work schedule? If you're asking these questions, you've come to the right place - and the answer is a resounding YES!
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This is a well thought out, inspiring blueprint to better your life
- By Diane Rose on 07-01-18
By: Sage Lavine
What listeners say about Story. Style. Brand.
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- C. Dietrich
- 07-26-21
Amazing book and story
Love the insights and inspiration in this story. Great strategies for reframing fashion for those of us afraid of it. I feel energized and ready to take on my personal brand. Also enjoyed the intimate autobiography behind the author’ inspiration to help others. Highly recommended.
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