
Steal These Ideas
Marketing Secrets That Will Make You a Star
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Narrado por:
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Steve Cone
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De:
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Steve Cone
Steve Cone, an advertising and marketing veteran of nearly 30 years with and for leading companies including Citigroup, American Express, Epsilon, Apple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works - and doesn't - in marketing.
Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business. Illustrated throughout with examples of the good, bad, and ugly in advertising, this is the stuff no one ever teaches.
©2005 Steve Cone (P)2009 Audible, Inc.Listeners also enjoyed...




















Reseñas de la Crítica
Steve urges the use of professional spokespersons. Too bad he did not hire a professional narrator. Much of the narration is disjointed and unprofessional. He should have followed his own advice.
Not for the Small Business
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The most ironic thing about this work is that the author starts out by saying that there will not be a follow on because this work is comprehensive and will stand as is for a long time. If this book had been released 50 years ago, the author would have been spot on, a radical, and a visionary. Today, this work stands as an anachronism.
Sorry Steve
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Powerful, timeless, widely applicable
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