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Publisher's Summary

Seventy-seven percent of the US population is active on social media.

Over three billion social media users worldwide.

Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media.

Social media marketing is not an option anymore. Your customers - no matter who they are - expect you to reach them the way they communicate. 

The vast majority of companies have inadequate social media marketing strategies. Most companies are playing catch-up with current digital marketing trends, and their strategies will be outdated by the time the company has mastered them.

To successfully market on social media, you need to be prepared for the future. Social media changes rapidly and frequently.

This book will teach you:

  • The most important social media trends to expect for the next years and beyond
  • How to apply perennial marketing principles to new mediums and technologies
  • How to understand and reach new customer profiles and the new generation of social media: Gen Z
  • New government regulation and privacy trends that will affect your marketing efforts

This book discusses:

  • The future of Facebook, Instagram, Twitter, Snapchat, YouTube, and more, and how to harness their power to build your brand and gain customers
  • New social networks that are on the rise and may become major contenders
  • Technological trends that are redefining the rhythm of social media
  • How to utilize new technology and tools to strengthen your brand and achieve a competitive edge. 

If your marketing plan is focused only on today’s trends, you’ve already lost. Plan for tomorrow. Beat out the competition. Reach your customers where they are.

The future is here. Are you ready?

©2018 J. E. Ford (P)2018 J. E. Ford

What members say

Average Customer Ratings

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    5 out of 5 stars
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    5 out of 5 stars

This covers everything.

The author takes time with each form of social media popular today and breakdown its effectiveness for each type of business. Devoting a full chapter to each, making it so much easier for listeners to navigate back to the form of social media that is most effective to their business. This book is professional and informative without being boring or long winded.

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A good combo!

This is amazing. Having all in one audio book all the things I need to learn. I happy, very happy indeed to have it. I will dig in more about this book and will listen to it again. Worth my time. Worth sharing!

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helpful and convenient

This really helps me in my course in marketing. It has a lot of information and ideas about my course. The content of this audio book is really informative. This book also gives some information about how to earn money online which I want to do someday. This book made me suggest all of my friends try this.

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It gives me a lot of ideas about my business.

I really liked this audio book because it gives me a lot of ideas about my business. Since, my business is online marketing this book is really perfect for me ! This book helps me in making strategies for my business. It teaches me how to make social media a perfect way to promote my business. I also found this audio book very convenient and helpful.

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    4 out of 5 stars
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For my friend who really loves books.

This book is really great and helpful. I will share this to all of my acquaintance. This book made him very happy. He finds it very convenient. The content of this audio book is really informative. This also helps him on his course. We really liked this audio book. Thanks to the creator of this book.

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learn more

The book gives detailed guidance through each platform. It doesn't go above a newbie's head, yet doesn't bore an experienced professional.

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A wonderful resource on social media.

The book gives detailed guidance through each platform. It doesn't go above a newbie's head, yet doesn't bore an experienced professional.

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Helpful to Business Professionals

This was a great book not only for beginners but for regular social media users because of the many tips that can be implemented immediately. For example, channel optimization on video sites begins with the selection of a strategic username.

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Extremely helpful

It is easy to read a book that can be read in short bursts, one page at a time or skipped over from one section to the next as one sees fit in order to maximize the impact they can make in the shortest period of time managing social media accounts.

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Great

This book is perfect for any beginner (and even experienced marketers!) trying to learn the "know-how" of social media marketing. Author J.E. Ford does an amazing job describing each step of the way. Give your business the push into the public eye that it needs today!

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  • Mthujan
  • 12-01-18

HIGHLY recommend

I would HIGHLY recommend this book to anyone who is trying to dip their toes in the social media marketing field and looking to dig deeper as you get more comfortable in what you are doing as well as how you are doing it

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  • tim
  • 12-01-18

Finally a great audiobook

Finally a book that is not only easy to implement but thorough! Definitely for someone (like me) who has very little social media experience and doesn't want to waste time testing the waters without a discernible plan. I'm on social media first-and-foremost to market my business and this book delivers for that. It's full of actionable items, freebies, links, and suggestions. I don't feel like I need any other how-to social media book in order to take my business to a new level.

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  • Anemari
  • 12-01-18

Perfect

The author has a friendly, reachable tone, not lofty or arrogant as is sometimes the case in these types of tools. Very down to earth and easy to understand even for someone new to social media marketing like my apprentice. Would definitely recommend!

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  • Victoria
  • 12-01-18

Finally!!

I have bought several other books on the topic of social media. I have attended at least three seminars on the subject. I have actively used the internet in a business capacity since before eBay, google, and all these multi-millionaire (multi-billionaire!) social media entrepreneurs were born. Somehow the social media train left me sitting at the station, frustrated and in the dark.This book has rescued me.

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  • kazim
  • 12-01-18

This book is an excellent

If you use social media, even just for your own personal enjoyment, you should understand how it works. This book is an excellent way to learn how social media actually works so that you can use it in a more secure and more productive way. If you are a marketing student, this is a MUST read book and the online courses offered by Stanford are highly recommended.

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  • shireen
  • 12-01-18

Very informative

This book is very concise and to the point and also explains all the social media jargon. All in all a well thought out and researched book. A must have for someone venturing into the field of Social media marketing

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  • catherine
  • 11-29-18

Step by step

I’m in the process of starting a new business based mainly from social media sales. This book has been wonderful to help me understand how to market to such a large group. I’m very impressed!

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  • saji
  • 11-29-18

Perfect guide

Used this book to teach and class on social media marketing. Its a great resource, easy to understand, and covers several different social media sites.

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  • rabhia
  • 11-29-18

helpful stuff!!!

This is exactly what I needed. Accessible, easy to listen, with very practical tips and guidance on how best to use the different sites for their unique value. I needed something quick and easy but of high value to fit into our fast paced marketing efforts, and this is it.

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  • Riswana
  • 11-29-18

good overall

Good. I’m not a business owner but I like to learn about this stuff. Good content